Cornetto Mobile in Love

Cornetto has a longstanding brand purpose of “being the ice cream of love” amongst youngsters. Since 2013, we have created high levels of interaction with our target audience via “Cornetto Love Songs”, media first interactions with youngsters on Instagram, Twitter, Snapchat, programmatic banners etc. Each year, more&more brands were trying to associate with love amongst younsters and it’s getting harder for Cornetto to remain as the by far top of mind brand amongst youngsters that’s associated with love. In 2018, a Wattpad story series became a top hit amonst youngsters, generated anormous talkability and the story was adapted to a movie, 4N1K.  As Cornetto, we have partnered with 4N1K project starting from the script-writing process and created an integrated strategy that will cover all channels, will introduce first-ever user experiences and generate high levels of interaction and talkability around our branded contents throughout the season. To sum up; with Mobile in Love campaign, we targeted more focused time spent & youngsters’ higher interaction with our branded content and drive positive mentions.