News

POV: 2018 Mobile World Congress: What You Need To Know

POV: 2018 Mobile World Congress: What You Need To Know

News | Publiziert 5th March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

POV: Spotify files for IPO

POV: Spotify files for IPO

News | Publiziert 5th March 2018

Mindshare Point of View: On Wednesday 28th February 2018, Spotify, the world’s largest music streaming service, announced its plans for an Initial Public Offering (IPO).

POV: Google Launches AdSense Auto Ads

POV: Google Launches AdSense Auto Ads

News | Publiziert 26th February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

POV: Google's AMP Stories

POV: Google's AMP Stories

News | Publiziert 19th February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

POV: Quarterly Earnings Round Up

POV: Quarterly Earnings Round Up

News | Publiziert 5th February 2018

Mindshare Point of View: The recent quarterly earnings updates from FAAMG (Facebook, Apple, Amazon, Microsoft and Google). The race is now on to become the world’s first $1 trn brand.

POV: Snap and Twitter Results

POV: Snap and Twitter Results

News | Publiziert 13th February 2018

Mindshare Point of View: Both Twitter and Snap provided positive news for the industry and investors this week with a good round of Q4 results.

POV: Google’s Global Site Tag

POV: Google’s Global Site Tag

News | Publiziert 5th February 2018

Mindshare Point of View: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity

POV: Snapchat and Instagram Stories Updates

POV: Snapchat and Instagram Stories Updates

News | Publiziert 29th January 2018

Mindshare Point of View: The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.

POV: YouTube Brand Safety update

POV: YouTube Brand Safety update

News | Publiziert 22nd January 2018

Mindshare Point of View: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand safety issue that has dogged it throughout 2017.

POV: Facebook Newsfeed Update Q1 2018

POV: Facebook Newsfeed Update Q1 2018

News | Publiziert 18th January 2018

Mindshare Point of View: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about the quality of the content shared and so called ‘fake news’.

POV: CES 2018

POV: CES 2018

News | Publiziert 15th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

POV: Apple buys Shazam

POV: Apple buys Shazam

News | Publiziert 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

POV: Google v Amazon

POV: Google v Amazon

News | Publiziert 11th December 2017

Mindshare Point of View: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce.

Digital-POV: Snapchat Redesign

Digital-POV: Snapchat Redesign

News | Publiziert 5th December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Publiziert 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

Digital POV: Snap Audience Filter and Snap Pixel

Digital POV: Snap Audience Filter and Snap Pixel

News | Publiziert 20th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Publiziert 13th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

POV Facebook and Apple Results

POV Facebook and Apple Results

News | Publiziert 6th November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Digital POV: Twitter, Amazon and Alphabet Q3 Results

Digital POV: Twitter, Amazon and Alphabet Q3 Results

News | Publiziert 30th October 2017

Mindshare Point of View: Twitter, Amazon and Google (Alphabet) all posted latest results this week and you won’t believe what happened next…

Digital POV: Snap and NBC launch a new Content Studio Together

Digital POV: Snap and NBC launch a new Content Studio...

News | Publiziert 23rd October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

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