"Addressable Audiences in a Cookie-Less World" - Webinar 8. Juni 2021, 10.00 Uhr

Au vu de la situation actuelle, notre Media-Brunch de cette année a eu lieu sous d'un webinar.

Keynote Speaker: Sudipta Roy, Chief transformation Officer for Mindshare APAC

La présentation s'est déroulée en anglais.

Thème: As the Ad Tech world changes dynamically in the face of changes made by platforms, to drive greater privacy for consumers, we are seeing an unprecedented challenge to existing processes and frameworks. Targeting (and Retargeting), as we know it, will change forever. Analytics and attribution will need to be redesigned. The nature and ambition of data collection will need to be attuned to the privacy standards that governments, industry bodies and tech platform owners will demand for. This session is designed to help understand the various initiatives that the market players and industry bodies are driving to create the new ad-tech ecosystem. We will share these snapshots along with the steps we need to take with our clients and ad eco-system partners to navigate the new waters. 

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Nous nous réjouissons de vous accueillir à nouveau l'année prochaine avec un sujet d'actualité.

Mindshare SA