Perspective for brands​ - E-Commerce

A snapshot of e-commerce behaviours, our new infographic highlights how online shopping has normalised in Switzerland. In the absence of Amazon, we observe the kinds of platforms preferred, as well as demands from shoppers for flexible payment methods and data safety reassurances. For more insights around e-commerce and your specific audience, please get in touch!

These recent insights have been generated from WPP’s proprietary study, Audience Origins with fieldwork during 2021-22.