KFC was the proud headline sponsor for Comic Con Africa 2019
KFC is a heritage brand and is losing out with the youth against competitors in the QSR Space. How do we resonate with a younger market whilst increasing downloads of our app?
Drive KFC App Downloads Make an impact. Be credibly present at Comic Con (& to gamers) while still being distinctly true to KFC. Leverage the event to achieve the objectives through digital and activation tactics.
The standard sponsorship with meaningless & endless logo placement was NOT the goal, the youth resonate with a brand that interacts when them on their level and comes to them with meaning and purpose.
Headline sponsor of Comic Con 2019.
Create our very own super hero Captain Colonel with local SA talent. Develop an interactive game, Boetfighter with KFC, to get users to engage with us at the event to win awesome merchandise. Activate KFC Wingmen at the event where consumers can tap into these wingmen for an hour to assist them with all types of chores. Drive App downloads through various in stand competitions
Results
Before the Campaign:
Existing user base: 10200
Total Downloads:
Comic Con increase: 5883
Total increased base:16083