Mindshare Switzerland Welcomes New CEO

3 August 2015, Zurich:  As of August 2015 Xavier Reynaud has taken over as CEO of Mindshare Switzerland, leading the Zurich agency. He succeeds Cosima Giannachi, who served 19 years with the organisation. 

Reynaud is an exemplary addition to the Swiss subsidiary, a senior international agency manager very familiar with the DACH region. Born in France, Reynaud comes from IPG Mediabrands Vienna, which he led as CEO since July 2014. Before that, he spent four years as Managing Director of the Austrian agency. Prior to that Reynaud worked in various capacities at IPG Holding, both in Austria and in Switzerland where he served most recently as CEO of IPG Mediabrands in Zurich.

Christof Baron, joint CEO Mindshare EMEA said: "With Xavier Reynaud we have found the ideal successor. Mindshare Switzerland will benefit from Xavier's many years of network experience and proven expertise as an agency manager. We sincerely thank Cosima Giannachi for her many years of valuable work and wish her every success in future projects." 

About Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at and follow us on Twitter @mindshare and and