Mindshare MENA Recognized by Effie Effectiveness Index 2014
Dubai, United Arab Emirates – 24 June 2014 – Mindshare MENA, part of the global media agency network owned by WPP, is excited to announce that it has once again been recognized as a top performer in the industry by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies, advertisers, and brands.
Once again, Mindshare has been honored for a year of outstanding achievement in agency effectiveness. The agency's case studies were pored over by a panel of judges made up of the industry's top experts, who rigorously evaluated Mindshare's work to measure the successfulness of their marketing campaigns. Winner and finalist data was compiled by a global network of partners to thoroughly judge each entry with a complex point system, and Mindshare surfaced to the top 3 agencies for the Middle East & Africa region with a whopping 73 points.
"When it comes to marketing that matters, innovative thinking simply isn't enough – work has to be as effective as it is creative. This year, we are very proud to be recognized for both our fresh ideas and our undeniable results," says Mindshare MENA CEO Samir Ayoub.
About Mindshare MENA
Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each Mindshare office is dedicated to forging a competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation. Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
For more information:
Regional PR Director
Mindshare Middle East North Africa
Office: +971 4 454 7444 Ext 1150
Mob: +971 55 4714977
Fax: +971 4 454 7455
Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE