Mindshare Best Overall Media Agency According to New Survey
Mindshare, the global media agency network, has been rated the best overall media agency according to the first annual International Media Image Survey (I-MIS) – offering both the best strategic planning and the strongest technical solutions when compared with its rivals.
The survey, run in conjunction with the International Advertising Association (IAA) and Warc, provides insight into the reputations and perceptions of international network media agencies according to media agency staff and clients.
Mindshare was ranked the top agency when average scores were taken across all the metrics: Strategic planning, buying strength, creativity, strong technological solutions, ROI, consumer insight and social responsibility.
Mindshare not only came out on top on the strategic planning and technology metrics, but in addition over one third of those surveyed also said if there was no conflict they would include Mindshare on their ‘dream pitch list’.
For more on the survey see here.