Christian Scholz to be the new CEO of Mindshare Germany

Christof Baron, will hand over the CEO-role and with it the operational management to Christian Scholz.  Scholz comes from the Kinetic Group Germany, where he joined as CEO in 2012.

Baron will act as Chairman of Mindshare Germany beginning in October and will expand his management responsibilities on the international Mindshare board from the current eight to twelve markets.

Christian Scholz has worked in the media industry for over 15 years. He learned the media craft from scratch at Mindshare from Christof Baron. In 2003 he moved client side as  Senior Media Manager at Ferrero, one of the largest advertisers in Germany. After working at media agencies MEC and Aegis Media, he took over  responsibility of the German Kinetic Group, a GroupM sister of Mindshare in 2012 .

"With Christian Scholz we’ve managed to win our ideal candidate: a well-versed media expert with extensive experience, who was implanted with Mindshare DNA at the very beginning of his career," explains Christof Baron. Christian Scholz has come full circle: "It's almost like coming home for me. To take responsibility for exactly the agency where I was first confronted with media and began my training is a very special challenge and opportunity.

In mid-June,  Mindshare restructured its European business. Christof Baron, CEO Mindshare Germany and DACH Regional Leader for Central and Eastern Europe, was given the additional responsibility for Ukraine, Italy, Turkey and the Middle East. "The German business within the European Network has an outstanding importance which cannot be handled as a sideline," said Baron who has led Mindshare Germany as Chief Operating Officer since 2006 and as CEO for the last four years. He will continue to be a close contact with the management in Germany from his regional responsibility.