The Rise of AI

The Rise of AI

Homepage | Posted 25th June 2018

Year after year, AI’s rise of popularity bring forth many concerns regarding ethics, automation and responsibility.

Maintaining Loyalty and Managing User Experience

Maintaining Loyalty and Managing User Experience

Homepage | Posted 22nd June 2018

Platform companies such as Tencent, Google and Amazon are creating billions of users around the world and at the same time disrupting and restructuring many industries. These platforms need to win the hearts of users, maintain loyalty and be responsible for managing each of their experiences.

What AI Teaches Us About Creativity

What AI Teaches Us About Creativity

Homepage | Posted 22nd June 2018

As AI moves out of the realm of science fiction and increasingly into our everyday lives our lives we begin to wonder just how much of human existence will be augmented. Sizmek hosted an interesting panel today on this exact topic; What AI teaches us about creativity and the Universe.

The Tech Industry's Responsibilities

The Tech Industry's Responsibilities

Homepage | Posted 21st June 2018

Probably the most heated panel discussion of Cannes Lions 2018 with a few clashing viewpoints regarding the tech industry’s responsibilities in light of the power it wields in modern day society.

2020: The Era of AI

2020: The Era of AI

Homepage | Posted 21st June 2018

It's clear that everyone is looking towards 2020. Why? Analysts believe we are at a tipping point in which emerging technologies will reach a point of significant impact on the workplace and have referred 2020 as the beginning of the “era of AI.”

Get Hacking

Get Hacking

Homepage | Posted 18th June 2018

The multitude of occasions in which the Burger King Marketing and creative team have deployed hacker like tactics in order to drive stupendous amount of earned media is truly the benchmark of the industry’s “Hackvertising” efforts.

Technology is at the Heart of Beauty

Technology is at the Heart of Beauty

Homepage | Posted 18th June 2018

Utility is everything. As marketers, we often rush to find ways to incorporate the latest in tech for our clients. But unless that technology brings real utility – real value to consumers, we’re often just speaking to ourselves.

Kenon's Pre-Cannes POV - Mind

Kenon's Pre-Cannes POV - Mind

About | Posted 11th June 2018

I’m incredibly excited to be a part of the Mindshare Young Lions group attending Cannes this year! While there are a plethora of great speakers and topics at the festival, I’m most interested in learning more about emerging technologies. Some of the topics I’ll be attending center around artificial intelligence and how we will increasingly need...

Shalendra's Pre - Cannes POV - Mind

Shalendra's Pre - Cannes POV - Mind

About | Posted 11th June 2018

“Cannes”- how is it pronounced in your part of the world? Is it K-AE-N? K-AH-N?  Or even K-AE-N-S with the S pronounced out loud? Quite a divisive issue! No matter where you are from and no matter how you pronounce it one thing we would all agree on is that Cannes is the advertising world’s holy grail – In terms of awards, networking...