Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook instream video.
This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Payprior to the upfront season.
Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.
Facebook has started to test ads in its search results and marketplace again. In 2012 the social giant offered ‘sponsored results’ in search but shut down the service in 2013. After a 5 years hiatus Facebook has decided to run another test to compete directly with Google Ads by relaunching its search advertising.
This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.
Instagram launched its newest feature, IGTV, allowing users to watch long form videos within the Instagram app or alternatively watch within its standalone IGTV app. IGTV has a built-in audience of all Instagram users which is nearly as large as YouTube - how will this new video format fair over the next few months?
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