F&F: High Summer Ladies
F&F is a fashion brand offering affordable yet truly quality and always fashionable clothing and apparels. Nonetheless, it has been facing major brand awareness and perception issues for years in Hungary. Our mission was to make women aware of and raise desire and purchase intent towards F&F by creating a real life and fun brand discovery experience.
We asked 5 leading glossy magazine’s stylists to create their own F&F outfits in 5 predefined thematics: Urban Jungle, @Work, Festival, Beach, Garden party. The outfits were then presented in special advertising surfaces in woman print and online magazines. What’s more the outfits were real-life ’exhibited’ in theme-fittingly furnished outdoor vehicles, located on most relevant, theme-fitting locations in the city centers (eg. festival outfit in party district, urban jungle close to the shopping street etc.). To win younger girls’ hearts as well, a list of influencer girls were taken to a bikini photoshoot on a very trendy beach in Budapest, the content of which flood the social sphere.Thanks to the campaign the purchase intent grow by 48% on the first 2 weeks of the season already. Accessory category sales skyrocketed outperforming previous periods performance.