Keeping innovation in mind
This year Cannes Lions have a special focus on China and even dedicated a whole day to the theme, which Cannes have not done since 2013. We’ve been around talking to some of the different stand holders and here are some of the things we learned:
CAA: We started our tour through Creative China at a tent on the beach hosted by China Advertising Association. They were founded in 1983 and is the largest advertising association in China. CAA sets standards, regulate behavior, hosts event and much much more to help the Chinese creativity to get out in the world.
Alibaba.com: When you walk in to the Alibaba area in front of the Inspiration stage, you can already feel that this company contains an enormous amount of data, and the first you meet there is one a very passionate Aibaba worker. He started telling about what Alibaba has offer, and we were blown away about the possibilities.
Alibaba is the world's largest retailer as of April 2016 surpassing Walmart, with operations in over 200 countries, as well as one of the largest Internet companies. Alibaba has been generating more gross merchandise volume than Amazon and eBay combined. Since 2015 It has been expanding into media and entertainment industry.
Alibaba's consumer-to-consumer portal Taobao and business-to-consumer portal Tmall, each features nearly a billion products and both are among the 20 most-visited websites globally. The Group's websites accounted for 80% of the nation's online sales by September 2014
In May 2017, Alibaba's market cap grew to USD$305 billion, after. At the same period, Alibaba also became one of the world's top 10 most valuable companies.
Sogou: The last stop on our homemade tour de China was at the basement of the Palais. Here we stopped by Sogou. At Google-like service founded in 2010. They offer a search machine, a browser, map, phone, app store ect.
They are currently ranked 123 by Alexa Internet, their monthly pc user size has revently increased to 528 million, which makes them the second largest search engine, just behind Tencent who has 533 Million monthly users.
So, to sum it up; our little tour was a success, we learned a lot about China and what it has to offer. And it is not small things they do in China, they are very good at taking their business to the next level, keeping innovation in mind and most of all they want to meet the western culture and show the west what the eastern culture have to offer.
Written by Emilie Haugelund