Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Strategy to join us. You should be proficient in creating integrated media solutions and manage multiple brands. In this role, you will be responsible for uncovering relevant, actionable insights and working with business, content and digital teams to create communication interventions. You will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.
The key is to re-architect the strategic relationship to not only who we target and how we reach them (base media product) to a more business focused framework around business challenges, journeys and ideas. The principal task is to understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge.
At Mindshare, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Partner- Strategy
3 best things about the job:
- You get to work on a mix of a very diverse set of clients
- A fast paced and fun work environment where you get to work with multiple functions and best in class people
- Get to be a part of a rapidly growing organization, where sky is the limit
In this role, your goals will be:
In three months:
- Understand the category and brand objectives for the year
- Understood the business and the issues therein of the clients handled, inside out
- Devised key communication strategies for key clients handled
- Understood all the tools and resources available within the Mindshare, GroupM and WPP systems and apply it to brand strategies
- Built a collaborative relationship with the business teams as well as all the verticals
- Understand and take initiative towards agencies goal for the year.
In six months:
- He would be the best buddy within the Mindshare purple family to talk about the brand and win the confidence internally as well as externally
- Successfully lead the account and engage with the client on brand’s media approach
- Initiated & delivered key projects across client brands
- Understands the In-house products/software’s very well to demonstrate the same during client conversations
- Work on special projects
In 12 months:
- Emerged as the go-to person both internally and for client for Strategy & Insights solutions.
- Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
- Successfully mastered the art of delivering award winning solutions for client
- Identified and nurtured ley partnerships for the organization
- Been an integral part of conceptualizing the strategic direction of the organization from a product perspective
- Worked on Award entries
- Complete understanding and know-how of the GroupM / Mindshare ecosystem and Matrix structure to deliver the 360 strategies across the brands (subject to personal IQ level and enthusiastic to learn and grow & adapt)
What Your Day Job Looks Like At Mindshare
- Be an integral part of setting up and driving the strategy function and direction for the organisation
- To understand and continuously be in the know of industry, technology, data and communication trends – and utilise those to devise a strategic direction for clients as well as the organisation
- To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
- Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors
- Should be able to craft the strategies based on outcomes led thinking and must ensure adaptive and agile data roadmaps
- Build strategies based on Mindshare strategic thinking framework across set of clients
- To read and learn continuously
- Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer
- Utilize client, third party as well as internal data to derive insights which translates to strategic communication planning
- Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
- Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
- Ability to conceptualize and institute consumer surveys
- Make compelling presentations – effectively present information to top management, marketing teams, internal and public groups
- Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas/insights in a way that all can understand and apply
- Define challenges, collect data, establish facts and draw conclusions
- Use digital and non-digital communication solutions to create integrated plans
- Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
What You’ll Bring
- Prior work experience in in the areas of Research or Media
- Knowledge in the areas of Communications Strategy and Account Planning would be an added advantage
- Great Communication Skills
- Able to design, implement, and analyse primary research with minimal supervision
- Strong in both qualitative and quantitative analysis
- Radical and out of the box thinking
- Experience in the digital ecosystem
- Being comfortable with numbers and data is a must
- Proactive and enthusiastic about creating pioneering work and award-winning solutions
- Collaborative and ability to work with multiple teams and stakeholders – people skills is a must
- Efficient project management skills
- The hunger to continuously learn and explore new things
Minimum Qualifications
- Minimum 10+ Years of relevant experience
- Experience in handling FMCG / Broadcast clients in top agencies is preferred
- Advanced working of BARC is a must
- Working knowledge of secondary research tools like TGI, IRS, comScore, AppAnnie, etc. is preferred
- Post graduate – Marketing, Research, Statistics or relevant function
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.