Mindshare, India
Senior Director – Digital
Overview of job
A digital media professional, handling cutting edge, exciting brands across sectors/categories. We are looking for Senior Director – Digital who will be managing the client relationship and help drive digital agenda for the respective clients. Would deliver integrated digital solutions to fulfil client’s digital objectives.
Reporting of the role
This role reports to the Partner – Digital
Mindshare, India
Senior Director – Digital
Overview of job
A digital media professional, handling cutting edge, exciting brands across sectors/categories. We are looking for Senior Director – Digital who will be managing the client relationship and help drive digital agenda for the respective clients. Would deliver digital solutions to fulfil client’s digital objectives.
Reporting of the role
This role reports to the Partner – Digital
In 3 months:
- Have a thorough understanding of the clients’ businesses (KPIs, key challenges and how they differ from other brands).
- Understand the key tools and processes critical to the everyday running of the account.
- Managing the day-to-day output of the team with high quality and high responsiveness to client requests
In 6 months:
- Thorough knowledge of the media landscape of brands handled
- Establish relationship with key clients.
- Embedded yourself into the internal team and understood the different specialist teams you work with
- Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
In 12 months:
- Begin to consult with clients on their business and how we can influence business outcomes
- Drive incremental revenue and drive profitability for the team, including but not limited to fee and contract negotiations.
- Lead and deliver all client responses to brief with the team in a strategic way
- Lead planning response from insight and strategy through to execution
- Inspire the team to develop skills and grow
- Manage team workload and bring efficiency at client delivery
- Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
What your day job looks like :
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
- Guide team members to develop strategic thinking and media planning skills
- Drive digital acceleration and application of digital planning principles.
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the client’s category/competitive activity as well as the changing media landscape
- Attending meetings – internal, client and cross-agency
- Always questioning – using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
What you’ll bring:
- This is a leadership role requiring proactivity and a determination to create change.
- You are expected to have experience in digital strategy, media planning, digital consultancy and execution wherever possible in an agency environment.
- Understanding of programmatic landscape viz, trends, technologies (DMP, DSP, SSP etc.) – Preferred
- Curiosity – always asking meaningful questions, challenging the brief if necessary
- High attention to detail to ensure the team’s output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
- Enterprising – ability to identify and drive revenue opportunities
Minimum qualifications:
- 8+ years of media agency/marketing/brand management experience
- Strong understanding of digital media
- Leadership skills / potential
- Excellent communication and presentation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.