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Director– Comms Planning
Role Reports To: Global Communications Planning Lead
Key Working Stakeholder Group: 1) Internal: Global Planning team, Content COE, Digital COE, Local Mindshare markets, London and NY Global Planning Hubs, Relevant WPP agencies; 2) External: Global and Regional Media Leadership, Global Brand teams, Foundry and Media Partners
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. We are currently looking for a Director – Comms Planning to join us. In this role you get the unique opportunity to lead the fusion between data, consumer, brand and creativity. There is an official title, but we will call you – The Alpha Story Teller!
3 Best things about the job:
And one more thing, the worlds best marketers are watching you, recognition comes from the best of the best.
Measures of Success
3 months : Take over, Assess status, Establish actions
6 months : Early Actions
9 months : 2021 and Beyond
What your day job looks like at Mindshare:
What You Will Need
We are nearly 8,000 people in 86 countries with one aim: to be our client’s lead business partner. What does that mean? Well it means that when our clients have a problem, a challenge, a product or even a thought, that we are their first port of call. Not a creative agency, a consultancy or a research firm … but us. We are part of the leading marketing communuications group in WPP and the largest media holding company in the world in GroupM.
Our role is to make our clients’ brands more famous and more profitable. And we do this by doing what legendary GE CEO Jack Welch said – learning more about the consumer than our client’s competition and acting on that information faster than our client’s competition. In a world where everything begins and ends and media, we believe that this is our time to shine because we can play a role no other business partner can. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client’s businesses as we can.
If you join us, you join a company that sets the rules for Media companies the world over and today is increasingly going toe-to-toe with creative and digital agencies and consultants. We continue to innovate and set the industry benchmark. In Taiwan we have won Gold for Media Agency of the Year for the two years back to back in 2017 & 2018, as well as a new break-through in 2019 winning Silver for Digital Agency of the Year. These are testaments to the fact that Mindshare Taiwan has significant fame with clients and talent alike.
Mindshare APAC on its own would be the second largest media and planning group in the region as per RECMA and Comvergence. We lead the market by virtually every single survey or quantitative and qualitative analysis from R3 Agencyscope, R3 New Business League, Campaign and much more. We have won over 400 awards in the past year – and we have won Network of the Year awards multiple years in a row including Campaign Asia Pacific Agency of the Year, SMARTIES™ APAC Agency Network of the Year and Festival of Media Asia Pacific Agency Network of the Year. To learn more about Mindshare and our philosophy, visit us at www.mindshareworld.com
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, Wavemaker, and MediaCom, as well as the programmatic digital media platform companies, Xaxis & PBU, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential. Discover more about GroupM at www.groupm.com.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.