Mindshare | Senior Director Communications Planning

Mumbai, India

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Director– Comms Planning

Role Reports To: Global Communications Planning Lead

Key Working Stakeholder Group: 1) Internal: Global Planning team, Content COE, Digital COE, Local Mindshare markets, London and NY Global Planning Hubs, Relevant WPP agencies; 2) External: Global and Regional Media Leadership, Global Brand teams, Foundry and Media Partners

 

Overview

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. We are currently looking for a Director – Comms Planning to join us. In this role you get the unique opportunity to lead the fusion between data, consumer, brand and creativity. There is an official title, but we will call you – The Alpha Story Teller!

 

3 Best things about the job:

  1. Your stories will be heard by half the planet – that’s the consumer base of the brands you will work on.
  2. Your client owns multiple billion-dollar brands – you shall inherit the mantle to steer the next chapter in their growth.
  3. The “brand – consumer” connections generates more GB data in one year than the previous 7 years put together, you will work with the world’s best partners to bring data driven creativity to your brands by working the data.

And one more thing, the worlds best marketers are watching you, recognition comes from the best of the best.

 Measures of Success

3 months : Take over, Assess status, Establish actions

  • Learn, learn, learn – the business here has its own language and grammar. Study the brands, their personalities, their purpose, their history and their ambition.
  • Shadow the existing teams in client meetings with the single-minded agenda of understanding deeply the client’s goals and objectives
  • Clients should start seeing you as keen, observant and willing to learn
  • Learn the tools of the trade- Deep dive into the tools on planning, insighting and data mining
  • Start imagining and penning what success looks like by brand – everyone wants a winning story
  • Have an auditor’s hat on – identify areas where the existing tools & processes can improve
  • Know the wider global team and the WPP team working directly on your brands

 

6 months : Early Actions

  • You have learnt the media, consumer and brand landscape. You are now ready to reimagine the current planning product and are prototyping your new thinking on a few brands
  • You are able to fuse data, consumer, brand and creative into brilliant and simple stories (brilliant consumer experiences)
  • Global marketing and media heads have by now noticed you by your work landing at their desk
  • You are imagining a future view of what media looks like 1-3 years from now and future proofing the business to continue building brilliant consumer experiences
  • All tools and stories created would have a local market landing lens keeping market context in mind
  • You are able to join hands with the digital and content teams to spark new ideas in your fusion plans. They are your partners, leverage their domain expertise for fluid and dynamic content creation
  • Draw out Cannes winning 1st in market ideas and innovation from global partners like such as Google, Facebook and new, emerging consumer platforms.
  • All products designed, whether new or reimagined to be built for Outcome, i.e. measurement. Working closely with Kantar, Wunderman (e-commerce), Geometry, Digital teams etc, should have an outcome measure..

 

 

9 months : 2021 and Beyond

  • Your work is being entered for awards and is being talked about by the global marketing, media and brand communities
  • Your work has been outcome driven, brands are seeing the impact of your plans on their market metrics
  • You have reimagined and evolved the planning product, taken data to its heart and story spotting plus telling as its natural output

 

What your day job looks like at Mindshare:

  • You sit in the client office and visit clients and are constantly engaged with WPP agencies, partners and clients through the data
  • At any given time, you are drawn between brand work for clients or product development or partner meetings. Partners could be from the online, content or measurement world
  • Your peers are best in class, meaningful engagement will bring the best out of them – you are expected to challenge them and be challenged back in return – we want someone to embrace the challenge – daily!
  • Get earphones, you will be working with a lot of cross-country teams – great work happens in markets too – learn and scale – we win as a team
  • Handling senior client relationships on a daily basis other than clients across all work levels

 

 

What You Will Need

 

  • An award winning story teller experience – crafting stories for brands steeped in popular culture and delivers a brilliant consumer experience
  • Bring your A – game on communications planning / strategy. You need to have worked in that discipline before
  • Digital working knowledge of search, social, programmatic & e-commerce is important – we will take your word for it after quizzing you in the interview, but certifications on tech platforms will tip the balance in your favour
  • Ability to ruthlessly prioritize and spot the winners– it’s a dynamic world, things change constantly, and you need to keep your focus on the big prize
  • And of course, numbers, viewing and understanding data, analysing and teasing out insights and making strategic recommendations is a must have skill.
  • An open heart and mind to thrive in an environment that is multicultural and diverse.
  • A willing and great active listening skill and the ability to navigate different POV towards a solution
  • Proactive, collaborative and adept at agile learning
  • Ideally, we would like Superman, but he is a myth, fiction they say, so minus the flying, cape and kryptonite weakness, we want someone who can do all the above

Minimum Qualifications

  • Graduate or Post Grad in Marketing / Economics or related field
  • Worked in a communication planning role
  • 10 + years of work experience

 

About Mindshare


We are nearly 8,000 people in 86 countries with one aim: to be our client’s lead business partner. What does that mean? Well it means that when our clients have a problem, a challenge, a product or even a thought, that we are their first port of call. Not a creative agency, a consultancy or a research firm … but us. We are part of the leading marketing communuications group in WPP and the largest media holding company in the world in GroupM.

 

Our role is to make our clients’ brands more famous and more profitable. And we do this by doing what legendary GE CEO Jack Welch said – learning more about the consumer than our client’s competition and acting on that information faster than our client’s competition. In a world where everything begins and ends and media, we believe that this is our time to shine because we can play a role no other business partner can. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client’s businesses as we can.

 

If you join us, you join a company that sets the rules for Media companies the world over and today is increasingly going toe-to-toe with creative and digital agencies and consultants. We continue to innovate and set the industry benchmark. In Taiwan we have won Gold for Media Agency of the Year for the two years back to back in 2017 & 2018, as well as a new break-through in 2019 winning Silver for Digital Agency of the Year.  These are testaments to the fact that Mindshare Taiwan has significant fame with clients and talent alike.

 

Mindshare APAC on its own would be the second largest media and planning group in the region as per RECMA and Comvergence. We lead the market by virtually every single survey or quantitative and qualitative analysis from R3 Agencyscope, R3 New Business League, Campaign and much more. We have won over 400 awards in the past year – and we have won Network of the Year awards multiple years in a row including Campaign Asia Pacific Agency of the Year, SMARTIES™ APAC Agency Network of the Year and Festival of Media Asia Pacific Agency Network of the Year. To learn more about Mindshare and our philosophy, visit us at www.mindshareworld.com

 

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, Wavemaker, and MediaCom, as well as the programmatic digital media platform companies, Xaxis & PBU, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential. Discover more about GroupM at www.groupm.com.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

 

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.