About us
We are Mindshare. A global media platform company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, realtime activation that is underpinned through data to demand a response.
Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.
The role is part of a structured team responsible for media planning activities on one assigned account. The successful candidate may serve as the client contact on some occasions and will be involved in the creation, design and implementation of media plans and key tactics.
Core responsibilities:
- Setting up, trafficking and optimization of TV, Digital, Out Of Home and Radio campaigns including all self-serving platforms (Facebook, Twitter, Snapchat, Google, etc…).
- Learn and manage all ad buying models online from display to video and social.
- Manage and operate daily TV media planning in alignment with marketing objectives.
- Liaise with marketing, brand and creative team to develop media strategies and campaigns.
- Input and organization of media data with extreme attention to detail and precision.
- Reporting and analytics with the ability to look beyond data with an analytical approach.
Required skills / experience:
- Experience of 1 years, ideally in Media Planning, or in Advertising or Media vendors or content (Twitter, Snapchat, Shahid, DMS, Ad stream, Spotify etc..).
- Experience or good knowledge of GCC and/or North African markets.
- Holder of a bachelor’s degree in Marketing or Advertising or Media or Journalism from a reputable University.
- Preferred languages: English – Arabic is a must.
- Exceptional organizational and communication skills to work closely with and build relationships with brand managers, creative producers, and media stakeholders.
- Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.
- Strong drive for continuous learning and research on the subject matter for personal development.
- Be innovative, creative, and data-savvy.