Account Director, Programmatic

London, United Kingdom

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Programmatic Account Director

Job title: Programmatic Account Director

Group: Mindshare Outcomes Programmatic

Client/s: Various

Reports to: Programmatic Business Director

 

Role purpose:

A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for an experience Programmatic Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Agency background:

 

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.  The Mindshare Outcomes Programmatic team are responsible for planning, buying and managing Programmatic campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

 

Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms. 

The Role:

The candidate will report into the Programmatic Business Director.  Working within the Mindshare Outcomes Programmatic team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Outcomes. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

 

Key skills & knowledge:

          Exceptional project management and coordination skills, with a logical approach to problem solving

          Experience in developing and leading client relationships

          Exceptional people management skills, including support and development of at least two junior team members

          Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential

          Extensive experience using the native Programmatic platforms (Google, YouTube, TTD, Verizon, Xandr, Amazon, etc.) as well as 3rd party auch GA, DoubleClick and Adobe Analytics

          Sponsorships and when to use them to deliver against clients’ business objectives

          Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics

          Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.

          Ability to devise a cross digital platform video strategy that links up with other non-social channels, taking into account best video practices

          Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future social activity

          Working knowledge of digital attribution approaches used to optimize social campaigns

          An understanding of how Programmatic can integrate with other digital and offline channels

Principal responsibilities:

Performance

  • Take ultimate responsibility for the output of your team, both client facing and operational 
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of Paid Social campaigns
  • Maintain a forward thinking and innovative approach in the development of paid social activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile

  • Keep up to date with industry developments in order to offer POVs
  • Become an expert in all Paid Social services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

 

People

  • Take responsibility for your team’s development and career progression within the agency
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams

 

Process

  • Develop ways of working that maximize client output, whilst minimizing operational input
  • Ensure briefing, planning and finance processes are strictly adhered to by the team

 

Product

  • Establish strong working and communication processes with all FAST and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
  • Understanding of the services delivered by the FAST team, and their benefits

 

Profitability

  • Increase Programmatic spends of existing client base, by proving the value of the channel
  • Surface out-of-scope services to increase mindshare revenue streams
  • Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

 

Performance measures: 

          Fostering a spirit of collaboration and integration with the broader team, and key partners

          Achieving clients’ performance targets; client development and innovation

          Retention and development of client portfolio profitability and growth

          Developing and retaining team

          Contributing to and owning wider Programmatic team and Mindshare Outcomes initiatives