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POV: Instagram Explore Ads

POV: Instagram Explore Ads

News | Postitatud 28th June 2019

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a post to see a full-screen version. Instagram will then give users a contextual feed of similar...

Mindshare named Cannes Lions Media Network of the Year

Mindshare named Cannes Lions Media Network of the Year

News | Postitatud 20th June 2019

Mindshare named Cannes Lions Media Network of the Year

POV: Apple WWDC 2019

POV: Apple WWDC 2019

News | Postitatud 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Postitatud 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

Mindshare POV: Google I/O Conference 2019

Mindshare POV: Google I/O Conference 2019

News | Postitatud 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook Voice Assistant

POV: Facebook Voice Assistant

News | Postitatud 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

POV: Facebook Brand Safety: Inventory Filters

POV: Facebook Brand Safety: Inventory Filters

News | Postitatud 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

POV: EU Copyright Directive

POV: EU Copyright Directive

News | Postitatud 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Google's Stadia

POV: Google's Stadia

News | Postitatud 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

POV: Instagram's New Branded Content Ad Units

POV: Instagram's New Branded Content Ad Units

News | Postitatud 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

POV: Mobile World Congress 2019

POV: Mobile World Congress 2019

News | Postitatud 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

POV: Facebook Campaign Budget Optimisation

POV: Facebook Campaign Budget Optimisation

News | Postitatud 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

POV: Spotify Podcast Acquisitions 2019

POV: Spotify Podcast Acquisitions 2019

News | Postitatud 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

POV: Facebook Integrates Instagram, WhatsApp and...

News | Postitatud 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.