POV

POV: SXSW Interactive 2019

POV: SXSW Interactive 2019

Blog | Posted 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

POV: ITP2.1

POV: ITP2.1

Blog | Posted 15th March 2019

Mindshare Point of View: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari).

POV: Pinterest Updates 2019

POV: Pinterest Updates 2019

Blog | Posted 8th March 2019

Pinterest recently announced a new way to showcase products on the platform by introducing catalogs, after a successful beta period back in 2018.

POV: Instagram's New Branded Content Ad Units

POV: Instagram's New Branded Content Ad Units

Blog | Posted 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

POV: Mobile World Congress 2019

POV: Mobile World Congress 2019

Blog | Posted 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

POV: Facebook Campaign Budget Optimisation

POV: Facebook Campaign Budget Optimisation

Blog | Posted 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

POV: Spotify Podcast Acquisitions 2019

POV: Spotify Podcast Acquisitions 2019

Blog | Posted 15th February 2019

Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

Blog | Posted 8th February 2019

It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know.

POV: Super Bowl LIII Wrap Up

POV: Super Bowl LIII Wrap Up

Blog | Posted 8th February 2019

Brands played it safe at Super Bowl LIII. Politics has been a big story for the NFL in recent years and many said the focus on Colin Kaepernick had led to a loss of ratings.

POV: Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

POV: Facebook Integrates Instagram, WhatsApp and...

Blog | Posted 1st February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

POV: Microsoft Project xCloud

POV: Microsoft Project xCloud

Blog | Posted 25th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

POV: Coalition For Better Ads Update

POV: Coalition For Better Ads Update

Blog | Posted 18th January 2019

The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide. Here are the changes you need to look out for.

POV: CES 2019

POV: CES 2019

Blog | Posted 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

POV: Apple's App Store Record & Q1 Warnings

POV: Apple's App Store Record & Q1 Warnings

Blog | Posted 4th January 2019

Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China.

POV: Facebook Search Advertising

POV: Facebook Search Advertising

Blog | Posted 14th December 2018

Mindshare POV: Facebook has started to test ads in its search results and marketplace again. Here's what you need to know.

GroupM TYNY: 2019 Ad Forecast

GroupM TYNY: 2019 Ad Forecast

Blog | Posted 7th December 2018

GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the $23bn earlier predicted.

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