Mindshare Crowned Agency of the Year APAC at SMARTIES APAC

Last week, Mindshare proudly claimed Agency of the Year APAC honors with 26 wins including 6 Gold, 12 Silver, and 8 Bronze during the SMARTIES APAC Celebration of Talent held at JW Marriott Hotel Singapore South Beach. Contributing to the big win, Mindshare China fetched 5 awards including 1 Gold and 4 Silvers.

MMA SMARTIES recognizes outstanding innovation, creativity, and achievement in the modern marketing world. SMARTIES APAC honors the most effective modern marketing across the Asia Pacific region.

Benjamin Condit, Chief Executive Officer of Mindshare China, said:” Mindshare’s remarkable performance at SMARTIES APAC is not only a recognition of our people who deliver extraordinary work but also a testament to our clients who place their trust in us as we continue to unlock more growth in 2023. Our wins are a fantastic launch of momentum to the Year of the Rabbit here in China.”

Full Win List

Industry Award

Mindshare

• Agency of the Year APAC 

Gold

Lay’s: Find Your Flavour

• Social / Influencer Commerce

Silver 

KFC: Colonel KI's Collector Cards

• Brand Experience
• O2O/New Retail/Innovative Sales Channels
• Customer Life-Cycle Marketing

Lay’s: Find Your Flavour

• Instant Impact

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