Mindshare China Wins Big at m360 Awards

At the m360 Awards Ceremony last Wednesday, Mindshare China picked up 19 awards, including 9 Gold, 8 Silver and 2 Bronze, emerging as one of the biggest winners of the day. 

During m360’s “Marketing Science & Arts 2023 Trends” round table discussion, Summer Liu, Head of Mindshare China's Innovation Center, shared her takes on the trends and market challenges of 2023, as well as best practices for brands in terms of innovation, growth strategies and post-COVID planning. 

m360 not only recognizes outstanding brands/advertisers, platforms/media, and agencies, but also seeks to maximize their influence and stimulate business growth for brands through its professionalism, performance and forward-thinking thought leadership. 

Complete Awards List

Gold

Castrol x KPL Return of the King

• Innovative Marketing Award - Transportation 

UFS' Killer Recipes 

• Innovative Marketing Award - Food

KangShiFu - Powerful Without Sugar

• Innovative Media Award - MCN/KOL/KOC

KangShiFu - CNY Campaign

• Innovative Media Award - Audio/Podcast/Radio

Lay's - Find Your Flavor

• Innovative Content Award - Documentary

KFC - Esports Collector's Cards

• Innovative Content Award - Gaming

KFC - 35 Year Anniversary NFT

• Metaverse Innovation Award - Metaverse Marketing

KangShiFu - Powerful Without Sugar

• YOUNG JOY Award - Content

Pizza Hut - Stand Up Comedy Restaurant

• YOUNG JOY Award - Event

Silver

KFC - 35 Year Anniversary NFT

• Innovative Marketing Award - Retail and Fast Food

KFC - Esports Collector's Cards

• Innovative Marketing Award - Retail and Fast Food

KangShiFu - Powerful Without Sugar

• Innovative Marketing Award - Beverage

Lay's - Find Your Flavor

• Innovative Media Award - MCN/KOL/KOC

QQ Star x Ultraman - Co-Branded Marketing

• Innovative Content Award - Animation

OMO - Dirt For Good Campaign 

• Innovative Content Award - Social Innovation

KangShiFu - Powerful Without Sugar

• Innovative Content Award - Variety Show

KFC - Innovative Marketing for Youth

• YOUNG JOY Award - Content 

Bronze

Pizza Hut - Stand Up Comedy Restaurant

• Innovative Media Award - OOH

Yili QiaoLeZi X《The Detective's Adventure》

• Innovative Content Award - Variety Show

To learn more about Mindshare China, scan the QR code and follow our official WeChat account.