Mindshare China Biggest Agency Winner at CAMA 2022

At last week’s CAMA (China Advertising Marketing Awards) 2022 award ceremony, Mindshare China was crowned the biggest agency winner as it won 2 Gold, 6 Silver and 3 Bronze while picking up “Media Agency of the Year”and 4 “Brand of the Year” honors for its clients.

Founded in 2006 by China Advertising magazine, the China Advertising Marketing Awards seeks to not only reward the best and brightest campaigns of the advertising and marketing industry, but also inspire China’s advertising professionals to accelerate the growth and prosperity of homegrown brands.   Linda Lin, Mindshare’s Executive Chair for Greater China, said: “CAMA is an award of great significance that witnessed the evolvement of China’s advertising industry and brands. We’re incredibly honored and proud to be recognized as this year’s biggest agency winner. As the edifier and builder of China’s advertising industry and brands, Mindshare will continue its mission of driving long-term, sustainable Good Growth for our clients.” 

Full Win List

Agency/Team 

Mindshare China

• Media Agency of the Year

Brand 

KFC

• Marketing Innovation Brand of the Year  
• Influential Brand of the Year

OMO

• Sustainable Brand of the Year

KangShiFu

• Influential Brand of the Year

Gold

OMO Dirt for Good Campaign

• Public Relations

Yili Guliduo’s Rural Revitalization Campaign

• Integrated Marketing 

Silver 

KFC Colonel KI's Collector Cars

• Innovative Integration  

Pizza Hut’s Comedy Restaurant

• Experience Marketing
• Entertainment Marketing 

UFS’ Killer Recipes

• Integrated Marketing 

Lay’s: Find Your Flavour

• Short-Video Marketing 
• Content Marketing

Bronze

KFC Colonel KI's Collector Cars

• IP Marketing

UFS’ Killer Recipes

• Media Performance Integration  

Lay’s: Find Your Flavour 

• Social Marketing 

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