What we do

Modern marketing requires more than just media planning and buying.

Account Management & Leadership

Our client leadership teams are best-in-class, tasked with leading media and marketing transformation for our client partners. They are the voice of the client within Mindshare, and they develop an innate understanding of their clients’ business needs to leverage Mindshare capabilities to embrace disruption.  

Data & Analytics

Data is only as good as the imagination that uses it. Many people talk about data; we talk about what makes it interesting and insightful. Our Data & Analytics experts bring intelligence and technology together to deliver world-class business analyses and prescient projections of business outcomes to our clients.  

Strategy & Planning

Mindshare's world-class strategists guide clients in the application of insights, data and analysis to media channel opportunities. From communications planning to consumer journey connections ideation to ecommerce consulting, our strategists marry branding efforts to demand generation via a suite of bespoke techniques.

Content & Invention

We wake up each morning thinking, “What can I dream up today?” Our Content & Invention teams put consumer journey experiences that go beyond advertising at the center of a communications plan, inventing culturally relevant, evergreen ideas to touch people’s minds and hearts.

Performance Marketing

We pursue the relentless optimization of consumer response via paid social, paid search, SEO and all other biddable online display and video media forms. Neo, our dedicated Performance Marketing unit, specifically focuses on delivering effective business outcomes for our clients. 

Trading & Investment

Trading & Investment experts manage tactical planning and investment across all media channels. Our dedicated Mindshare client investment teams work in tandem with GroupM to ensure that each client’s needs are reflected in group negotiation strategies and addressed by application of our collective media buying power.