Mindshare Canada Named Agency of the Year in Google's 2023 Search Honours Awards

Toronto, Canada (November 7, 2023) – Mindshare Canada, the media services company that is part of GroupM and WPP, was named Agency of the Year in Google’s 2023 Search Honours Awards, which celebrates the top Canadian advertisers and agencies spearheading Search marketing utilizing AI-powered campaigns.

“This recognition underscores Mindshare’s commitment to charting new territory in AI so clients can reap the benefits of innovation in real-time,” said Lesley Conway, CEO, Mindshare Canada. “Google provides best-in-class solutions that allow Mindshare advertisers to optimize business goals and yield impressive first-to-market results.”

Under the AI Innovation category, the Agency of the Year award evaluates companies driving growth through groundbreaking AI-powered search strategies and innovative experimentation, while breaking down silos to maximize results.

“Mindshare, a leading agency for adopting AI solutions, helps clients build new best practices rooted in AI-powered technologies,” said Matthew Rivard, director, strategy and product acceleration at Google Canada. “The agency has cultivated a culture of learning and experimentation in a way that allows clients to effectively apply the solutions and ultimately achieve peak performance in agile environments.”

This is the second time Mindshare Canada has won Agency of the Year in Google’s Search Honours Awards in the last three years.

This win comes on the heels of several other accolades. Mindshare Canada has recently achieved remarkable milestones, earning shortlists for the forthcoming CMA Awards, Media Innovation Awards, and Festival of Media North America Awards. Additionally, Mindshare recently celebrated two victories at the YA CMDC Future Impact Awards with Stephanie Leonardelli awarded Notable Newcomer of the Year, and Andy Hui, Media Entertainer of the Year. Mindshare globally also won Cannes Lions’ Media Network of the Year.

ABOUT MINDSHARE
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we are 10,000 people working in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world. www.mindshareworld.com

ABOUT GROUPM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

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