When you consider major brands that have top level brand experiences Apple is one that often comes to mind. Outside of their increasing innovation suite of products Apple that has kept them at the forefront of tech for decades, they have also simultaneously revolutionized the retail experience.
How the big four exist within the tech ecosystem, using the analogy of the human body is an interesting and accurate description of the human needs these companies have aligned themselves to, the space they’ve carved themselves and how they’ve become just so successful.
One thing is clear- sound is usually an afterthought that gets added after other marketing materials are already created. Few have gone beyond that to make sound an actual part of the brand and many brands and marketers fail to realise that music is a powerful connector next to visual elements and smell.
At the panel of chief marketers’ learnings from Cannes Lions Mathilde Delhoume CMO of LVMH pointed out 3 key priorities to focus on to drive growth.
Social media has played already in the past years a crucial role in beauty with beauty consumers being one on the most engaged and active community globally. Here it is important for brands to create their own communities and engage existing ones with content created for each platform.
Technology is becoming integrated into consumer lives and brands must understand how to create amazing experiences which blend the physical and technical. Today’s IAA talk addressed exactly this point, as a part of this Tim Kobe, Founder & CEO of 8 inc spoke about five key ways to ensure you get return on experience.
5 Key Current Mood Manipulation that are causing a shift in evolution of consumers. Here is an overview of the shifts.
I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing opportunity to enjoy the south of France with some of the best advertising talents in the world one last time. The...
When my CEO, Amrita wrote us and we were told that we are going to Cannes although I had already my vacation to Bali booked I jumped around like a little child who just got the best chocolate cookie of its life. I of course happily cancelled my Bali vacation and said yes to Cannes. It’s so exciting and such an honour and a ‘to die for’...