Revolutionising the Retail Experience

Revolutionising the Retail Experience

Homepage | Posted 21st June 2018

When you consider major brands that have top level brand experiences Apple is one that often comes to mind. Outside of their increasing innovation suite of products Apple that has kept them at the forefront of tech for decades, they have also simultaneously revolutionized the retail experience.

The Big Four As The Human Body

The Big Four As The Human Body

Homepage | Posted 21st June 2018

How the big four exist within the tech ecosystem, using the analogy of the human body is an interesting and accurate description of the human needs these companies have aligned themselves to, the space they’ve carved themselves and how they’ve become just so successful.

Triggering Memories and Connections Through Sound

Triggering Memories and Connections Through Sound

Homepage | Posted 21st June 2018

One thing is clear- sound is usually an afterthought that gets added after other marketing materials are already created. Few have gone beyond that to make sound an actual part of the brand and many brands and marketers fail to realise that music is a powerful connector next to visual elements and smell.

3 Key Tips For Driving Growth From LVMH's CMO, Mathilde Delhoume

3 Key Tips For Driving Growth From LVMH's CMO, Mathilde...

Homepage | Posted 21st June 2018

At the panel of chief marketers’ learnings from Cannes Lions Mathilde Delhoume CMO of LVMH pointed out 3 key priorities to focus on to drive growth.

Trends in Beauty: Technology, Inclusion and Personalisation Experience

Trends in Beauty: Technology, Inclusion and...

Homepage | Posted 20th June 2018

Social media has played already in the past years a crucial role in beauty with beauty consumers being one on the most engaged and active community globally. Here it is important for brands to create their own communities and engage existing ones with content created for each platform.

Getting Your Return On Experience

Getting Your Return On Experience

Homepage | Posted 20th June 2018

Technology is becoming integrated into consumer lives and brands must understand how to create amazing experiences which blend the physical and technical. Today’s IAA talk addressed exactly this point, as a part of this Tim Kobe, Founder & CEO of 8 inc spoke about five key ways to ensure you get return on experience.

Mood Manipulation Is Shifting The Evolution of Consumers

Mood Manipulation Is Shifting The Evolution of Consumers

Homepage | Posted 20th June 2018

5 Key Current Mood Manipulation that are causing a shift in evolution of consumers. Here is an overview of the shifts.

Paul's Pre-Cannes POV - Body

Paul's Pre-Cannes POV - Body

Homepage | Posted 11th June 2018

I have the unbelievable privilege of attending the Cannes Lions International Festival of Creativity as a Young Lions delegate for the third consecutive year. This marks my last eligible year as a “Young” Lion and it is an amazing opportunity to enjoy the south of France with some of the best advertising talents in the world one last time. The...

Tanja's Pre - Cannes POV - Body

Tanja's Pre - Cannes POV - Body

Homepage | Posted 11th June 2018

When my CEO, Amrita wrote us and we were told that we are going to Cannes although I had already my vacation to Bali booked I jumped around like a little child who just got the best chocolate cookie of its life. I of course happily cancelled my Bali vacation and said yes to Cannes. It’s so exciting and such an honour and a ‘to die for’...