POV

POV: Mobile World Congress 2014 Summary

POV: Mobile World Congress 2014 Summary

Blog | Posted 27th February 2014

MINDSHARE POINT OF VIEW - Mobile World Congress in Barcelona is the must attend mobile event of the year. Over 75,000 people attend to learn and experience what is on the horizon. Here are a few of the big trends from this year’s show.

POV: Mobile Internet Becomes Dominant

POV: Mobile Internet Becomes Dominant

Blog | Posted 12th February 2014

MINDSHARE POINT OF VIEW – The rapid spread and evolution of the mobile internet since the release of the iPhone in 2007 has left many publishers, advertisers and agencies gasping. But this most recent data shows that now is definitely the time for clients to embrace the challenges and opportunities that mobility brings.