Norm Johnston

Norm has been involved in digital marketing since 1995, when he joined the industry’s first digital agency, Modem Media, who revolutionized the advertising industry by placing the first banner ad on the Internet. Norm is currently responsible for leading Mindshare’s digital specialists and strategy unit, a combined team of over 2,000 staff in 115 cities around the world delivering work for global clients such as Unilever, Nestle, Jaguar Land Rover, and American Express. 

Norm is a long-time vocal digital evangelist and a frequent speaker at advertising conferences and commentator on digital news and trends in the media, including the BBC, MSNBC, Sky News, The Economist, the Financial Times, and the New York Times. Norm’s first book, Adaptive Marketing, was published by Palgrave Macmillan in September of 2015 and is available for purchase on Amazon and other fine book stores. His latest digital trends book Extra Sense is about a virtual sixth sense and is a collection of short essays that provide a quick glimpse into how this sense will not only bring lots of new connections, but will also change the way we engage with technology and as a consequence how we see content, shop for goods, search on information and manage our lives. You can follow Norm on Twitter @ntjohnston to read his latest views and news.

He holds a degree from Chicago’s Northwestern University and an MBA from Duke University and, as he will tell you if you’ve ever met him, hails from Ohio.

Other Norm's videos are

1. on the big issue
2. on centralisation
3. on being different
4. on the future
5. on procurement
6. on adaptive marketing