Shalendra's Pre - Cannes POV - Mind
“Cannes”- how is it pronounced in your part of the world? Is it K-AE-N? K-AH-N? Or even K-AE-N-S with the S pronounced out loud? Quite a divisive issue! No matter where you are from and no matter how you pronounce it one thing we would all agree on is that Cannes is the advertising world’s holy grail – In terms of awards, networking opportunities and above all the WORK! The work that moves the advertising world forward driving its evolution. The chance to attend this holy adland with its eclectic mix of the world’s best ad men and women is truly a dream come true for me as a young digital marketer and being a part of Mindshare’s WW young lions team makes it all the more special.
They say the best things in life are free. This year Cannes is opening up one of those things for 12 days! THE WORK - https://goo.gl/BMPzLL - Share this link with all your clients and colleagues. “Curated to inspire greatness” it will include more than 200,000 of the world’s best campaigns including the best work of 2018.
I will be specially focusing on the overarching theme of THE MIND which includes AI, AR, VR, Crypto & Emerging Tech. These areas are arguably the most disruptive forces in the marketing and tech world today. Diving deep and getting the perspectives of the world’s foremost authorities on these subjects truly is an exciting prospect.
The panels this year are certainly exciting both in terms of the subject matter discussed and also the pre-eminent speakers who will be sharing their wisdom. Listed below are 3 that I’m looking most forward to.
- “What matters next” hosted by Google ( Panel includes CEO of YouTube – Susan Wojciki)
- “Accelerating creativity in the age of AI” hosted by Adobe
- “The rise of Hackvertising” hosted by Burger King and DAVID the agency (Panel includes CMO of Burger King)
The above 3 and all other panels which fall under THE MIND theme truly promise to deliver insights into the future in which disruption may become the new normal. Truly absorbing the implications of new tech, harnessing its power, navigating its pitfalls and propelling our clients’ agendas forward will all work in tandem as the brave new world of media marches on.
Written by – Shalendra Mendis