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Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...

Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...

Gender Pay Gap Report

Gender Pay Gap Report

News | Posted 1st March 2018

Mindshare recognises the clear benefits of a diverse and gender balanced workforce, so we are disappointed that our gender pay gap percentage is 0.7% above the national average. It is our priority to ensure we are progressive on this subject and clearly the figures below show we have work to do. Gender Pay Gap reporting is a new requirement...

Forbes award Mindshare UK Trends a gold

Forbes award Mindshare UK Trends a gold

News | Posted 18th December 2017

In their roundup of Trends reports for 2018, Forbes has names Mindshare UK's report as one of the industry reports to be of a gold standard. Read more here.

Key findings from Trends 2018 feature in Mediatel

Key findings from Trends 2018 feature in Mediatel

News | Posted 5th December 2017

Mediatel has covered some of the key findings following the launch of the 2018 Trends report, which can be found here. They're particularly interested in the findings that 71% of consumers are unaware of what GDPR (General Data Protection Regulation). Read more here.

Siobhan Freegard talks targeting women at Huddle

Siobhan Freegard talks targeting women at Huddle

News | Posted 10th November 2017

Siobhan Freegard, founder or Netmums and Channelmum, was at Huddle talking about how best to target the women of today and the benefits for brands. Read more here.

Mindshare UK preview Trends for 2018 at Huddle

Mindshare UK preview Trends for 2018 at Huddle

News | Posted 10th November 2017

We have previewed our 5 key Trends for 2018 at this year's Huddle. Presenting the Methodology, along with some consumer insights, Mindshare Futures are building anticipation for the full report coming out in December. Read more here.

Mindshare UK Huddle explores biohacking

Mindshare UK Huddle explores biohacking

News | Posted 6th November 2017

As a result of our CEO, Helen McRae, getting chipped at Huddle 2017 Mindshare UK and Mediatel have together explored where biohacking is heading for Humanity. Read more here.

Mindshare celebrates it's 20th birthday with ENACTUS

Mindshare celebrates it's 20th birthday with ENACTUS

News | Posted 1st November 2017

Mindshare UK partners with ENACTUS to help achieve UN sustainable development goals as it celebrates its twentieth birthday. Read more here. 

Neil Bruce chats iPhone desirability with WARC

Neil Bruce chats iPhone desirability with WARC

News | Posted 3rd October 2017

Our Head of Mobile has been talking to WARC on how desirable the iPhone actually is. In the build-up to iPhone's most recent launch, Neil has this to say on the new mobile.

Future of Retail report covered by Mobile Marketing

Future of Retail report covered by Mobile Marketing

News | Posted 3rd October 2017

Mobile Marketing has picked up on the insights from the Futures team's latest report; The Future of Retail.  Read more here.

Helen McRae calls for more excitement from retailers

Helen McRae calls for more excitement from retailers

News | Posted 3rd October 2017

When featuring in Campaign, Helen McRae highlighted the need for excitement and innovation from retailers in order to cut through the crowded marketplace and connect with consumers. Read more here.

A media first for Invention and JLR

A media first for Invention and JLR

News | Posted 3rd October 2017

The Invention and JLR teams have executed a media first for their latest campaign. Partnering with Acast, the teams have produced a binaural podcast for JLR, to bring the adventure back to driving. Read more here.

Nick Emery: Making media fun again

Nick Emery: Making media fun again

News | Posted 10th July 2017

This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes (putting audiences and channels before content development and a balanced approach to brand and demand KPIs) could solve a lot of our ills.   It...

Channel 4 and ITV ask you to choose between humans or apes

Channel 4 and ITV ask you to choose between humans or apes

News | Posted 10th July 2017

Channel 4 and ITV simultaneously advertise the launch of 20th Century Fox's War For The Planet Of The Apes.

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