Media Post: Mindshare Examines The Media Multiverse

Excerpt: “If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so tha...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future of Media Franchises

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storyt...

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