who know what’s
happening in their city,
their country and their
specialist area of expertise.
1.18 pm at the Excel centre,London
by Rachel Levy, MindShare Worldwide
Self-expression becomes more prominent and inventive every day. After video games and Second Life, we now see the real-world role playing of Cosplay, where people dress up as their favourite game or cartoon character. From Japan Cosplay has spread throughout the US, Latin America and Western Europe, with fans gathering at conventions, festivals and parties to admire each others’ creations and provide a highly targeted marketing opportunity.
Case Study
Making BP's media dollars work harder
MindShare ATG helped BP to make the most of their media investments across the many states of the USA.
Dominic Proctor warns of shift in market confidence
Time to embrace mobile advertising
Explore our blogs
Latest thinking from our experts around the globe
09/05/2008 –MySpace pressures Facebook as it opens up social network
from The Juice
09/05/2008 –Guide to the Benefits of Twitter
from MI-space.info
08/05/2008 –Has Idol jumped the shark?
from Detroit Media Guy
News
News from the media world
09/05/2008 – from FTBA faces next T5 flight transfer test
09/05/2008 – from Ad AgeCEO Mainardo de Nardis Leaves Aegis Media
09/05/2008 – from New Media AgeTelegraph Group appoints digital general manager
06/05/2008 – from ContagiousSomers Town
Feature
17/04/2008We're giving the global agency model an overhaul
We are streamlining the company's operations by fully integrating all our services in a simplified framework to deliver a new, comprehensive marketing services offering that will meet and exceed the changing needs of our clients.
Read the press release here
For more information on the restructure contact Mark Banham on +44 07867 537 851.
Related articles
| Title | Relatedness score |
|---|---|
1 | |
2 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 | |
1 |