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at 2.15pm in the Nadaman restaurant, Sheraton Grande Tokyo Bay Hotel

by Renee Tan, Mindshare Singapore

Globally, the path to perfection is increasingly achieved through an intense appreciation of extremely niche things. For example, the current obsession with chefs as both supreme artisans and high-profile TV personalities delivers a simultaneous dose of DIY wholesomeness and celebrity aspirations. We’re riding the wave as it spreads around the world – and spotting its successors in other fields.

Case Study

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OMO – Dirt is Good – Outside Play Foundation

Unilever brand Omo and the Outside Play Foundation commisioned bespoke research that showed that children are playing outside less. A campaign by Mindshare was developed to highligh the importance of outside play and to inspire parents and children into action.

Read the full case study

Feature

30/10/2009Waking the Giant

Book coverOnly the extremely optimistic or the hopelessly ignorant would assume that we can go back to ‘business as usual’ when the recession is over. This recession has just been a forceful reminder that our world is changing – and will continue to change - in unprecedented and unpredictable ways, and businesses need to change to survive and succeed.

"Waking the Giant: Revitalising the mature brand" is the second book in the Strategy. Applied series published by Wiley & Sons that is designed to address the major challenges that keep executives awake at night.  The author, Dr Peter Steidl, has lived and worked as a consultant in the UK, Germany, Austria and Australia and is currently Partner, Business Planning with Mindshare Australia. 

Requests for further information, interviews, written comment or speaking engagements should be addressed to Peter Steidl at peter.steidl@mindshareworld.com or telephone +61 (0) 400 053 184. The book is available on Amazon and good book shops.

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