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Case Study

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Nike 'Write The Future'

The NIKE Write the Future campaign was launched primarily using social media. Not surprisingly, NIKE Football’s Facebook page was the cornerstone of our social media strategy, helping to garner 1.9 billion online campaign impressions and over 40 million online views of the film. Write the Future had more likes on Facebook and more mentions on Twitter than any other campaign and became the most shared brand online in 2010. The campaign has just won two Gold Cannes Lions.

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Feature

23/04/2012Enter The Dragon

Enter the dragon pngTravelling to China has been a career and personal ambition for longer than I can remember. As an avid explorer, 207 cities in 39 countries and counting, it’s not often you feel such trepidation and excitement. Having admired from a far, the time is finally here, and in the year of the dragon no less!

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