News

POV: Facebook's "Buy Button"

POV: Facebook's "Buy Button"

News | Posted 23rd July 2014

Mindshare Point of View - Facebook plans to introduce a ‘Buy Now’ button to its brand pages and news feeds.

MindShare and AdNear partner for helping brands with Targeted Mobile Advertising

MindShare and AdNear partner for helping brands with...

News | Posted 17th July 2014

Singapore, 17 July 2014 –Mindshare, the media agency network that is part of WPP, and Big data company AdNear have announced a partnership to take audience and location-based mobile advertising services to brands across APAC

POV: Twitter Promotes Organic Reach

POV: Twitter Promotes Organic Reach

News | Posted 16th July 2014

Mindshare Point of View - On the 11th of July Twitter announced the roll out of an enhanced Tweet activity dashboard to provide measurable insights about how Organic Tweets perform.

Mindshare launches global wearable technology unit

Mindshare launches global wearable technology unit

News | Posted 10th July 2014

10 July 2014, New York / London / Singapore: Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology.

POV: Facebook’s LiveRail Acquisition

POV: Facebook’s LiveRail Acquisition

News | Posted 9th July 2014

Mindshare Point of View - On July 2nd, Facebook agreed to acquire LiveRail, the 3rd largest online video advertising management platform that operates across desktop, mobile devices and IPTV (behind leaders Brightroll and Specific Media). While the transaction hasn’t closed yet, the total deal size is estimated to be around $500m.

Mindshare: Kick Off for Real Time Marketing in Austria with The Loop

Mindshare: Kick Off for Real Time Marketing in Austria...

News | Posted 8th July 2014

New Data-Driven approach to Planning for Adaptive Marketing

Mindshare China emergest strongest in R3's agencyScope research

Mindshare China emergest strongest in R3's agencyScope...

News | Posted 7th July 2014

Global Marketing Consultancy R3 Worldwide announces that for the first time in history, one agency has taken 1st place across the survey categories of the R3 agencyScope study.

Castrol and Mindshare in The Loop for Fifa World Cup 2014

Castrol and Mindshare in The Loop for Fifa World Cup 2014

News | Posted 7th July 2014

03 July 2014, London: Castrol, one of the world’s leading lubricant brands, and Mindshare, the global media agency network that is part of WPP, are activating Castrol’s FIFA World Cup 2014 sponsorship using a state-of-the-art digital Loop room.

POV: Google Android Everywhere

POV: Google Android Everywhere

News | Posted 4th July 2014

Mindshare Point of View - Google has made multiple announcements at its I/O conference that will shape the digital landscape, the biggest of which seems to be the ubiquitous deployment of Android.

Mindshare wins European media account for Hertz

Mindshare wins European media account for Hertz

News | Posted 27th June 2014

24 June 2014, London: Mindshare, the global media agency network that is part of WPP, has been awarded the pan-European media planning and buying account for Hertz the world's leading general use car rental brand. The account covers all above the line media duties for the Hertz, Dollar, Thrifty and Firefly brands in ‘corporately-owned’...

MMA elects Mindshare's Ashutosh Srivastava as Chairman APAC

MMA elects Mindshare's Ashutosh Srivastava as Chairman APAC

News | Posted 26th June 2014

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. Ashutosh Srivastava, Chairman & CEO, APAC &...

Mindshare MENA Recognized by Effie Effectiveness Index 2014

Mindshare MENA Recognized by Effie Effectiveness Index 2014

News | Posted 25th June 2014

Dubai, United Arab Emirates – 24 June 2014 – Mindshare MENA, part of the global media agency network owned by WPP, is excited to announce that it has once again been recognized as a top performer in the industry by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies,...

Cannes Lions 2014 Round-Up

Cannes Lions 2014 Round-Up

News | Posted 23rd June 2014

Mindshare at Cannes Lions 2014. A summary of this year's festival and our time in Cannes.

POV: Amazon Fire Phone

POV: Amazon Fire Phone

News | Posted 23rd June 2014

Mindshare Point of View: Amazon has built a huge business, but almost no actual profits, by consistently ignoring margins to focus on growth. The launch of the Fire Phone suggests that it is changing that strategy in so much as it could generate massive margins and growth, if it locks people in to the Amazon ecosystem.

POV: LinkedIn Upgrades its Search Platform

POV: LinkedIn Upgrades its Search Platform

News | Posted 20th June 2014

Mindshare Point of View: LinkedIn announced last week that it has upgraded the search capabilities available to its users to the new “Galene” platform. While not a major statement in itself the announcement does connect to the company’s future ambitions (announced in March 2012) to develop an Economic Graph, based on it being the leading profession

POV: Google Watch

POV: Google Watch

News | Posted 12th June 2014

Mindshare Point of View: July 2014 will see the release of the Google Watch, a smartwatch made in partnership with LG, ahead of Apple’s release of a rumored iWatch.

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