April 2015 saw what advertisers called “Mobilegeddon”. Google found a smart way to communicate the importance of going “mobile” by boosting mobile-optimized sites in its mobile search results. Google has now announced that it is going to add a “buy button” to search results on mobile devices, where the majority of product searches currently occur.
The IAB’s annual Mobile Engage conference took place on 14 May 2015 in front of a 650-strong audience of UK agencies, vendors and clients. The event was a packed mix of mobile themed presentation, debate and interviews and saw the official launch of SHIFT 2015 – Mindshare’s wearables research, developed by our global wearables unit Life+.
In 2009, Microsoft attempted to acquire Yahoo. The deal was rejected but a year later the two agreed on a ten-year joint venture, forming the Yahoo and Microsoft Search Alliance. Five years on and two CEOs later, Mayer and Nadella negotiated more flexibility than their predecessors, with three key changes to the deal.
Last week Google implemented changes to the way its search algorithm operates for organic listings on mobile. From now on the degree to which a site is deemed to be mobile-friendly will be imperative to where it is listed when searches are made on mobile devices.
Nielsen acquired data-management technology platform and exchange eXelate earlier this year for a reported $200m. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence.
Pizza Hut Malaysia, the leader in Malaysia’s rapidly expanding retail food industry appointed Mindshare Malaysia with the assignment scope covering the full suite of media services, including planning and buying paid media, managing Pizza Hut’s social media assets as well as business and consumer data analytics.
Mindshare, the global media agency network part of GroupM & WPP, has won the Dr Wolff account. Dr Wolff is the market leader within the anti hair loss shampoo & tonic category in Germany, Austria and the UK.
Mindshare Dubai has been ranked number-one media agency in MENA by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies, advertisers, and brands.
Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa to the role of Managing Director, Mindshare Malaysia. Varun joins Mindshare after 6 years with Danone Indonesia, where he helped turn around their Fresh Dairy business and developed their Isotonics roadmap.
Mindshare Point of View: If you live in the US you will soon be able to make payments to your friends within Facebook Messenger (think concert tickets or splitting tabs at dinner). Facebook made the formal announcement last week. This won’t be a payment system, you won’t be charged fees for now, maybe even forever.
Mindshare Point of View: Alibaba has invested $200m in Snapchat. Snapchat’s profile has certainly risen over the past few years, with its ever evolving advertising product and around 700m snaps being exchanged daily. However, it could be said that the real story here is Alibaba and its increasingly diverse investments in the West.
Mindshare North America announced today the appointment of Rolf Olsen as Chief Data Officer. Olsen will lead the agency’s Marketing Sciences group, a team of more than 70 advanced analytics professionals across North America, and will drive new tools and data partnerships for THE LOOP, Mindshare’s adaptive marketing engine.
Mindshare Point of View: Preview of the South-by-South West Interactive (SXSW) conference, which starts March 13th. Key themes expected to emerge include digital data usage; the evolution of ecommerce and shopping; the impact of mobile technology; the realisation of adaptive marketing; the hype surrounding wearables and novel sensory experie
Mindshare Point of View: Today’s Apple event was surprising in the wide variety of announcements, everything from the widely anticipated Apple Watch launch to a new slimmed down MacBook to an Apple TV / HBO Go partnership.
Showing 1 - 16 of 217 results