Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.
Recently the issue of ad fraud within the digital ecosystem has been highlighted as a major concern. Our viewpoint is simple, we will do everything humanly possible to ensure that our client’s campaigns are visible to, and are viewed by real consumers.
Mindshare Point of View: BackgroundThe big names in the industry were there and the pilsner and bratwurst were delicious. DMEXCO is a curious blend of German and Global digital leaders mixed to create what just might be the most focused digital event around. Opened by WPP’s Sir Martin Sorrell and closed by GroupM’s Rob Norman, DMEXCO is growing...
Mindshare Point of View: comment on Apple’s announcements yesterday. The introduction of a stylus was the most controversial news given Jobs’ intense dislike of them. The new Apple TV is a welcome refresh of a product essentially left on the shelf for a long time, and is another sign that voice search and activation is quickly becoming the norm.
Mindshare Awarded for Unilever’s '#SpeakBeautiful' for Dove and Nike’s 'Risk Everything'. Agency Honored by Adweek for Second Consecutive Year
Counting words explores social trends and territories for competitive sets of brands.
Even with a slowing economy and a turbulent (as was always to be expected) stock market, China remains far and away the largest source of growth for international brands. However this scale and growth can invariably turn out to be far more difficult to take advantage than many realize – whether retail or digital.
Last week, Facebook announced that it will be extending its autoplay video ads, carousel ads, full-screen-click-toplay ads, and dynamic product ads to third-party apps which sell advertising space through its mobile ad network, Audience Network.
Mindshare North America recently hired a new Chief Talent Officer, Lisa Dallenbach. A talented industry expert and a compassionate leader, Mindshare sat down with Lisa to find out what makes her tick and what inspired her to go into HR.
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