News

POV: Facebook Newsfeed Update

POV: Facebook Newsfeed Update

News | Posted 19th December 2014

Mindshare Point of View: Facebook is once again changing its newsfeed algorithm, which will alter what content users see from brand pages via organic distribution. This update will give less prominence to certain types of promotional organic page posts deemed as diluting users’ newsfeeds.

Mindshare Introduces ‘Search As Signal’ and brings Google Search Insights to The Loop

Mindshare Introduces ‘Search As Signal’ and brings Google...

News | Posted 10th December 2014

NEW YORK — Mindshare, a WPP global media agency, today announced a new product, Search As SignalTM (SAS), to inform media decision-making for Mindshare clients.

POV: Twitter App Graph

POV: Twitter App Graph

News | Posted 9th December 2014

Twitter has announced the introduction of a new opt-out service “app graph”, which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with android likely to follow later this week.

POV: Amazon's Video Ambitions

POV: Amazon's Video Ambitions

News | Posted 4th December 2014

Mindshare Point of View: The New York Times and other media are reporting that Amazon is set to launch an online video service that will feature advertising in order to make it available for free to consumers. The reports suggest the new service would be de-coupled from the existing $99 Prime Instant Video offering.

POV: Yahoo and Firefox

POV: Yahoo and Firefox

News | Posted 28th November 2014

Mindshare Point of View: Mozilla’s popular Internet browser Firefox announced that it is transitioning to Yahoo as its default search engine over incumbent Google. The move marks yet another deal by Firefox with alternatives to Google, including new search engine partnerships with Yandex in Russia and Baidu in China.

Nick Emery: "Lessons for a cynical West"

Nick Emery: "Lessons for a cynical West"

News | Posted 26th November 2014

Indonesia is a huge and tech-savvy market for brands foreign and domestic. It's a prize to be coveted by Western companies -- but also a model of how to collaborate without cynicism.

POV: Facebook at Work

POV: Facebook at Work

News | Posted 25th November 2014

Point of View: This week’s POV covers the news that Facebook is currently working on a new service called “Facebook at work”, which will allow users to create a work orientated social profile. With its 1.35 billion global users, this new service will certainly pose a threat to LinkedIn, who currently in comparison only have 332 million users.

Mindshare and POSSIBLE Launch Content+ to Power Real-Time Content Marketers

Mindshare and POSSIBLE Launch Content+ to Power Real-Time...

News | Posted 19th November 2014

London, New York, Singapore, Shanghai: Mindshare, the global media agency network and POSSIBLE, the global creative digital agency, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment.

POV: Yahoo acquires Brightroll

POV: Yahoo acquires Brightroll

News | Posted 18th November 2014

Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Nick Emery: "Global meets local in the ideal structure"

Nick Emery: "Global meets local in the ideal structure"

News | Posted 17th November 2014

International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.

Mindshare Australia Unlocks Native Advertising

Mindshare Australia Unlocks Native Advertising

News | Posted 12th November 2014

Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?

Mindshare Asia-Pacific Promotes Sanchit Sanga to Head of Digital Services

Mindshare Asia-Pacific Promotes Sanchit Sanga to Head of...

News | Posted 11th November 2014

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.

POV: Web Summit - Where The Tech World Meets

POV: Web Summit - Where The Tech World Meets

News | Posted 7th November 2014

Mindshare Point of View: Web Summit is only four years old, but has already grown from 400 people to 20,000 during that time and is now being spoken about as ‘the SXSW of Europe’.

POV: Snapchat Advertising

POV: Snapchat Advertising

News | Posted 3rd November 2014

Mindshare Point of View: Last week Snapchat, the mobile app enabling users to send each other pictures and videos that disappear after a few seconds, launched its advertising service with Universal Picture’s latest horror flick, Ouija.

Mindshare Sweeps The Smarties Vietnam Awards During First Year of MMA

Mindshare Sweeps The Smarties Vietnam Awards During First...

News | Posted 3rd November 2014

APAC – Mindshare Vietnam, the global media agency network part of WPP, has won the coveted ‘Agency of the Year in Mobile’ during the first Annual SMARTIES™ Vietnam Awards 2014 organized by the Mobile Marketing Association.

GroupM and Unilever Push For Better Online Ad Viewability

GroupM and Unilever Push For Better Online Ad Viewability

News | Posted 27th October 2014

October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.

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