News

POV: Facebook Video

POV: Facebook Video

News | Posted 30th September 2014

Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.

POV: eBay Mobile Ads

POV: eBay Mobile Ads

News | Posted 26th September 2014

Mindshare Point of View: eBay will reintroduce ads within its smartphone apps during Q4 2014 and tablet apps in early 2015. This comes after the introduction of mobile ads and their subsequent quick dismissal back in 2012, due to the belief that customers found them distracting.

Mindshare APAC rated in top five most admired agencies

Mindshare APAC rated in top five most admired agencies

News | Posted 17th September 2014

Singapore, 16 September 2014: Mindshare APAC, the global media agency network that is part of WPP, has been the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey.

POV: Apple Dazzles Again

POV: Apple Dazzles Again

News | Posted 10th September 2014

Mindshare Point of View: From its base in Cupertino, California, Apple launched 2 new devices – iPhone 6 and iPhone 6 Plus; Apple Pay – its unique mobile wallet solution and the highly anticipated Apple Watch. With these came a raft of new features in its iOS8 operating system and the unveiling of two new fitness and workout apps.

Mindshare clean sweeps the smarties™ APAC awards second year running.

Mindshare clean sweeps the smarties™ APAC awards second...

News | Posted 5th September 2014

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP, has won the coveted ‘Agency Network of the Year’ for the second consecutive year at the 10th Annual SMARTIES™ APAC Awards 2014 organized by the Mobile Marketing Association. The SMARTIES™ APAC 2014 held at the Grand Hyatt in Singapore last Friday celebrates and awards...

Mindshare appoints Alexey Kulakov as new CEO of Mindshare Russia

Mindshare appoints Alexey Kulakov as new CEO of Mindshare...

News | Posted 5th September 2014

Mindshare has appointed Alexey Kulakov as the CEO of Mindshare Russia (comprising Mindshare, Maximize, and Mindshare Digital). In his previous role, Kulakov was Trading and Commercial Director at MEC Russia, and has worked for GroupM for over nine years. Commenting on his appointment, Kulakov said: ‘From the moment of its launch in Russia,...

POV: Facebook Bandwidth Targeting

POV: Facebook Bandwidth Targeting

News | Posted 3rd September 2014

Mindshare Point of View: Facebook’s new bandwidth targeting mobile ad technology is intended to increase revenue in emerging markets, strengthen its commitment to advertisers around the visibility of ads and create a best in class example of adaptive marketing.

Mindshare North America announces Action Partner Program for the Loop

Mindshare North America announces Action Partner Program ...

News | Posted 2nd September 2014

Mindshare North America, a WPP company, announced today the launch of its Action Partner Program. Action Partners drive the real-time content, curation and distribution for The Loop, Mindshare's Adaptive Marketing system. The roster of partners allows Mindshare North America teams and clients to identify the right combination of products...

Barry Lee joins Mindshare Worldwide to run Integrated Digital Hub

Barry Lee joins Mindshare Worldwide to run Integrated...

News | Posted 28th August 2014

27 August 2014, London: Mindshare, the global media agency network that is part of WPP, has hired Barry Lee to run the Mindshare Worldwide Central Team Integrated Digital Hub. Lee, previously Managing Director UK at Zenith Optimedia’s Performics performance marketing agency, will oversee the development of the Integrated Digital Hub, which...

Barry Lee joins Mindshare...

27 August 2014, London: Mindshare, the global media agency network that is part of WPP,...

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Mediapost: Mindshare NA in Pact With Percolate

Mediapost: Mindshare NA in Pact With Percolate

News | Posted 20th August 2014

By Steve McClellan, Yesterday, 4:07 PM WPP’s Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed.  The Percolate deal adds another weapon to Mindshare’s real-time marketing arsenal, which is based on the agency’s proprietary The Loop platform that kicked off earlier this...

POV: Facebook’s Genuine Fan Policy

POV: Facebook’s Genuine Fan Policy

News | Posted 15th August 2014

In an attempt to deliver more “genuine fans”, Facebook is implementing stricter guidelines that prohibit brands from forcing users to “Like” their page in order to receive incentives.

Mindshare partners with Next Billion to launch marketing services for Emerging Markets

Mindshare partners with Next Billion to launch marketing...

News | Posted 14th August 2014

ASIA PACIFIC - Mindshare further consolidates its leadership position in providing new-age solutions tailored to Emerging Market Consumers by partnering with Next Billion. After the launch of the GEMS (Growth and Emerging Market Solutions) hub out of Singapore, Mindshare has now announced the first new technology-enabled platform aimed at rural...

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014

News | Posted 14th August 2014

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014 Global ad spend rising 4.5% to $534bn in 2014 • Further 5% rise to $560bn predicted for 2015 • Slow global ad recovery now in fifth year: on track to match 2007 high point next year • Asia, Latin America, MidEast and Africa pull global advertising back over the line

Wearable Technology to Transform Luxury Goods Market

Wearable Technology to Transform Luxury Goods Market

News | Posted 14th August 2014

Mindshare Worldwide, the global media agency network, predicts that wearable technology will transform the luxury goods market, as new products such as Google Glass drive the market to innovate further and create high end products which look good and have advanced technology functions.

POV: Instagram Ad Program

POV: Instagram Ad Program

News | Posted 8th August 2014

Mindshare Point of View: Instagram is continuing its evolution as a social ad platform by extending its visual based ad program to three new countries (Australia, Canada and the UK).

POV: Amazon Ad Buying

POV: Amazon Ad Buying

News | Posted 6th August 2014

Mindshare Point of View: Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time.

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