Dubai, United Arab Emirates – February 17th, 2015 – Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency led the pack with a staggering 17 awards at this year’s MENA Cristal Festival 2014-2015
Mindshare Point of View: Yahoo has announced plans to introduce a mobile development suite. The suite, which combines an array of tools ranging from marketing solutions to Flurry analytics, is aimed at helping app developers to acquire users, measure engagement and monetize their apps.
Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.
Mindshare Austria used two premier ski events that took place in Kitzbühel and Schladming to achieve stunning results for two clients using Mindshare’s Loop.
Mindshare Point of View: Discover sees Snapchat introducing an array of channels from CNN to Cosmopolitan, as well as its own dubbed “Channel 11”. These channels will enable media outlets to create and share videos, pictures and articles. This is a swift, potentially perception changing move from Snapchat.
Mindshare Point of View: A shift in Facebook’s newsfeed tactics, with the culling of organic reach for brands is another attempt by Facebook, to improve the user experience and provide the most relevant stories to its users. For brands, this ultimately means a change in strategy, which may include a shift towards alternative channels.
ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Prasanth Kumar, or PK as he is popularly known, to the role of CEO SOUTH ASIA.
Mindshare Point of View: Rumours have surfaced that Google is close to launching a telecommunications network of its own. According to leaked information, Google ‘Nova’ is set to launch this year after deals with US carriers Sprint and T-Mobile were agreed.
Mindshare Point of View: Twitter plans to capitalize on the phenomenon of “off- site” Tweets, by selling ads against these tweets and splitting the revenue with the publishers. This isn’t an entirely surprising move, back in November Twitter made reference to the 500 million individuals viewing its Tweets on an eclectic mix of websites and apps.
Mindshare Point of View: Facebook is once again changing its newsfeed algorithm, which will alter what content users see from brand pages via organic distribution. This update will give less prominence to certain types of promotional organic page posts deemed as diluting users’ newsfeeds.
NEW YORK — Mindshare, a WPP global media agency, today announced a new product, Search As SignalTM (SAS), to inform media decision-making for Mindshare clients.
Twitter has announced the introduction of a new opt-out service “app graph”, which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with android likely to follow later this week.
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