This week’s PoV covers Twitter’s introduction of emoji targeting and stickers. Emoji targeting will allow advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. Stickers give users the ability to add stickers to their photos before they upload them.
LOS ANGELES, June 13, 2016 /PRNewswire/ -- Mindshare, the media agency network that is part of WPP, has appointed Cheryl Idell to run its West Coast operations.
New Research from Mindshare North America Explores the New Opportunities for Brands 49% of Fans Spend Most of Their Free Time Around eSports
Frankfurt, 9 June 2016: Mindshare, the media agency network that is part of WPP has appointed Katja Anette Brandt as CEO of DACH markets as Christof Baron departs the agency.
On May 12, 2016, Google released Gboard, a new keyboard for iOS devices. At time of writing, it is already among the top 25 free apps in the App Store, and the #1 free Utilities app. Gboard brings integrated Google searching to your keyboard, allowing you to search the web and send information without having to leave whichever app you are using. At
Mindshare Point of View: Summary of Facebook’s F8 conference, San Francisco, 12th and 13th April. Announcements ranged from the present, messenger and live video, to futuristic things such as AR, VR, and lasers. Facebook had three major themes; consumer-first, utility at every touch-point, and deeper experiences to facilitate a more connected worl
Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.
Mindshare Point of View: An update on ad-blocking after key stakeholders from the World Federation of Advertisers, the World Economic Forum and the Interactive Advertising Bureau Europe met in London recently to issue a four point plan regarding how to improve digital advertising as ad blocking continues to grow.
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