News

Mindshare leads Media Innovation Culture - Partnering With Beacon Technology Provider Footmarks

Mindshare leads Media Innovation Culture - Partnering...

News | Posted 23rd October 2014

Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.

POV: Twitter Ad Control

POV: Twitter Ad Control

News | Posted 16th October 2014

Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.

POV: Ello

POV: Ello

News | Posted 16th October 2014

POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...

POV: Facebook Atlas Re-launch

POV: Facebook Atlas Re-launch

News | Posted 2nd October 2014

Mindshare Point of View: Facebook has re-launched Atlas, the ad serving technology it bought from Microsoft last February for a rumored $100m. Atlas has been widely viewed as a “has-been” in the ad serving wars.

Nick Emery: "Do mind your Ps and Qs"

Nick Emery: "Do mind your Ps and Qs"

News | Posted 2nd October 2014

Why doesn’t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren’t.

POV: Facebook Video

POV: Facebook Video

News | Posted 30th September 2014

Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.

Nick Emery: "Let's believe that we are good"

Nick Emery: "Let's believe that we are good"

News | Posted 29th September 2014

Everyone gets their share of business strife, writes Mindshare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.

POV: eBay Mobile Ads

POV: eBay Mobile Ads

News | Posted 26th September 2014

Mindshare Point of View: eBay will reintroduce ads within its smartphone apps during Q4 2014 and tablet apps in early 2015. This comes after the introduction of mobile ads and their subsequent quick dismissal back in 2012, due to the belief that customers found them distracting.

Mindshare APAC rated in top five most admired agencies

Mindshare APAC rated in top five most admired agencies

News | Posted 17th September 2014

Singapore, 16 September 2014: Mindshare APAC, the global media agency network that is part of WPP, has been the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey.

POV: Apple Dazzles Again

POV: Apple Dazzles Again

News | Posted 10th September 2014

Mindshare Point of View: From its base in Cupertino, California, Apple launched 2 new devices – iPhone 6 and iPhone 6 Plus; Apple Pay – its unique mobile wallet solution and the highly anticipated Apple Watch. With these came a raft of new features in its iOS8 operating system and the unveiling of two new fitness and workout apps.

Mindshare clean sweeps the smarties™ APAC awards second year running.

Mindshare clean sweeps the smarties™ APAC awards second...

News | Posted 5th September 2014

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP, has won the coveted ‘Agency Network of the Year’ for the second consecutive year at the 10th Annual SMARTIES™ APAC Awards 2014 organized by the Mobile Marketing Association. The SMARTIES™ APAC 2014 held at the Grand Hyatt in Singapore last Friday celebrates and awards...

Mindshare appoints Alexey Kulakov as new CEO of Mindshare Russia

Mindshare appoints Alexey Kulakov as new CEO of Mindshare...

News | Posted 5th September 2014

Mindshare has appointed Alexey Kulakov as the CEO of Mindshare Russia (comprising Mindshare, Maximize, and Mindshare Digital). In his previous role, Kulakov was Trading and Commercial Director at MEC Russia, and has worked for GroupM for over nine years. Commenting on his appointment, Kulakov said: ‘From the moment of its launch in Russia,...

POV: Facebook Bandwidth Targeting

POV: Facebook Bandwidth Targeting

News | Posted 3rd September 2014

Mindshare Point of View: Facebook’s new bandwidth targeting mobile ad technology is intended to increase revenue in emerging markets, strengthen its commitment to advertisers around the visibility of ads and create a best in class example of adaptive marketing.

Mindshare North America announces Action Partner Program for the Loop

Mindshare North America announces Action Partner Program ...

News | Posted 2nd September 2014

Mindshare North America, a WPP company, announced today the launch of its Action Partner Program. Action Partners drive the real-time content, curation and distribution for The Loop, Mindshare's Adaptive Marketing system. The roster of partners allows Mindshare North America teams and clients to identify the right combination of products...

Barry Lee joins Mindshare Worldwide to run Integrated Digital Hub

Barry Lee joins Mindshare Worldwide to run Integrated...

News | Posted 28th August 2014

27 August 2014, London: Mindshare, the global media agency network that is part of WPP, has hired Barry Lee to run the Mindshare Worldwide Central Team Integrated Digital Hub. Lee, previously Managing Director UK at Zenith Optimedia’s Performics performance marketing agency, will oversee the development of the Integrated Digital Hub, which...

Barry Lee joins Mindshare...

27 August 2014, London: Mindshare, the global media agency network that is part of WPP,...

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Nick Emery: "You don't have to be a misery guts to succeed"

Nick Emery: "You don't have to be a misery guts to succeed"

News | Posted 21st August 2014

It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.

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