News

POV: The rapid growth of ad blocking

POV: The rapid growth of ad blocking

News | Posted 19th June 2015

At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.

POV: Apple Music - A “music revolution” or the default winner?

POV: Apple Music - A “music revolution” or the default...

News | Posted 17th June 2015

What will Apple Music mean for the future of the music streaming industry and the advertising within it? Will it revolutionise, flop, or triumph by default (literally)?

POV: What do Twitter’s CEO troubles mean for brands?

POV: What do Twitter’s CEO troubles mean for brands?

News | Posted 17th June 2015

Twitter's outgoing CEO has been under an immense amount of scrutiny for the past year as growth of the platform has not performed as expected, and while revenues have shown promise, growth in the users and time spent on Twitter has stuttered.

POV: Apple WWDC June 2015 Announcements

POV: Apple WWDC June 2015 Announcements

News | Posted 11th June 2015

The 26th annual Worldwide Developers Conference (WWDC) was very exciting, both from a marketing and consumer perspective. Over 5,000 developers are in attendance to listen and the event is streamed live on a global level.

Big Data is the New Crystal Ball

Big Data is the New Crystal Ball

News | Posted 8th June 2015

On the occasion of the Eurovision Song Contest (ESC) 2015 media agency Mindshare, part of WPP, tested whether it is possible to predict voting results via Social Media Buzz on Twitter.

POV: Instagram Ramps Up Its Advertising Offer

POV: Instagram Ramps Up Its Advertising Offer

News | Posted 3rd June 2015

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint.

SUDESH PUTHRAN APPOINTED AS MD, MINDSHARE PHILIPPINES

SUDESH PUTHRAN APPOINTED AS MD, MINDSHARE PHILIPPINES

News | Posted 29th May 2015

Mindshare APAC, the global media agency network part of WPP has appointed Sudesh Puthran as Managing Director, Mindshare Philippines effective June 15th.

POV: Spotify - Video Marks the Spot

POV: Spotify - Video Marks the Spot

News | Posted 29th May 2015

Last week Spotify founder Daniel Ek revealed “Spotify Now” – a service that will offer both videos and podcasts through the Spotify platform. The intention is to turn Spotify from a background radio station or ‘poor man’s iTunes’ into a one-stop-shop entertainment destination.

POV: Google Goes “Buy Button” Crazy

POV: Google Goes “Buy Button” Crazy

News | Posted 22nd May 2015

April 2015 saw what advertisers called “Mobilegeddon”. Google found a smart way to communicate the importance of going “mobile” by boosting mobile-optimized sites in its mobile search results. Google has now announced that it is going to add a “buy button” to search results on mobile devices, where the majority of product searches currently occur.

IAB Mobile Engage 2015: The Connected Future

IAB Mobile Engage 2015: The Connected Future

News | Posted 21st May 2015

The IAB’s annual Mobile Engage conference took place on 14 May 2015 in front of a 650-strong audience of UK agencies, vendors and clients. The event was a packed mix of mobile themed presentation, debate and interviews and saw the official launch of SHIFT 2015 – Mindshare’s wearables research, developed by our global wearables unit Life+.

POV: Microsoft to Buy Salesforce?

POV: Microsoft to Buy Salesforce?

News | Posted 8th May 2015

The Internet has been ablaze with rumors that Microsoft is potentially interested in buying cloud-based marketing software giant Salesforce.

POV: 2015 Update to Yahoo! & Microsoft’s Search Alliance

POV: 2015 Update to Yahoo! & Microsoft’s Search Alliance

News | Posted 27th April 2015

In 2009, Microsoft attempted to acquire Yahoo. The deal was rejected but a year later the two agreed on a ten-year joint venture, forming the Yahoo and Microsoft Search Alliance. Five years on and two CEOs later, Mayer and Nadella negotiated more flexibility than their predecessors, with three key changes to the deal.

POV: Google Mobilapocalypse

POV: Google Mobilapocalypse

News | Posted 27th April 2015

Last week Google implemented changes to the way its search algorithm operates for organic listings on mobile. From now on the degree to which a site is deemed to be mobile-friendly will be imperative to where it is listed when searches are made on mobile devices.

POV: Nielsen Acquires eXelate

POV: Nielsen Acquires eXelate

News | Posted 21st April 2015

Nielsen acquired data-management technology platform and exchange eXelate earlier this year for a reported $200m. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence.

Mindshare Malaysia Wins Pizza Hut Business

Mindshare Malaysia Wins Pizza Hut Business

News | Posted 16th April 2015

Pizza Hut Malaysia, the leader in Malaysia’s rapidly expanding retail food industry appointed Mindshare Malaysia with the assignment scope covering the full suite of media services, including planning and buying paid media, managing Pizza Hut’s social media assets as well as business and consumer data analytics.

Mindshare Singapore Wins Dr Wolff Media Business

Mindshare Singapore Wins Dr Wolff Media Business

News | Posted 16th April 2015

Mindshare, the global media agency network part of GroupM & WPP, has won the Dr Wolff account. Dr Wolff is the market leader within the anti hair loss shampoo & tonic category in Germany, Austria and the UK.

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