Mindshare Point of View: If you live in the US you will soon be able to make payments to your friends within Facebook Messenger (think concert tickets or splitting tabs at dinner). Facebook made the formal announcement last week. This won’t be a payment system, you won’t be charged fees for now, maybe even forever.
Mindshare Point of View: Alibaba has invested $200m in Snapchat. Snapchat’s profile has certainly risen over the past few years, with its ever evolving advertising product and around 700m snaps being exchanged daily. However, it could be said that the real story here is Alibaba and its increasingly diverse investments in the West.
Mindshare North America announced today the appointment of Rolf Olsen as Chief Data Officer. Olsen will lead the agency’s Marketing Sciences group, a team of more than 70 advanced analytics professionals across North America, and will drive new tools and data partnerships for THE LOOP, Mindshare’s adaptive marketing engine.
Mindshare Point of View: Preview of the South-by-South West Interactive (SXSW) conference, which starts March 13th. Key themes expected to emerge include digital data usage; the evolution of ecommerce and shopping; the impact of mobile technology; the realisation of adaptive marketing; the hype surrounding wearables and novel sensory experie
Mindshare Point of View: Today’s Apple event was surprising in the wide variety of announcements, everything from the widely anticipated Apple Watch launch to a new slimmed down MacBook to an Apple TV / HBO Go partnership.
Mindshare Point of View: A review of the annual Mobile World Congress which took place in Barcelona earlier this week. In contrast to its name, the conference mainly focused on wearable technology and the internet of things, rather than mobile phones.
ASIA PACIFIC - Mindshare, the global media agency network part of GroupM and WPP, is launching in New Zealand with a suite of tools and products that will quickly establish it as a leading player within the communications space.
Dubai, United Arab Emirates – February 17th, 2015 – Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency led the pack with a staggering 17 awards at this year’s MENA Cristal Festival 2014-2015
Mindshare Point of View: Yahoo has announced plans to introduce a mobile development suite. The suite, which combines an array of tools ranging from marketing solutions to Flurry analytics, is aimed at helping app developers to acquire users, measure engagement and monetize their apps.
Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.
Mindshare Austria used two premier ski events that took place in Kitzbühel and Schladming to achieve stunning results for two clients using Mindshare’s Loop.
Mindshare Point of View: Discover sees Snapchat introducing an array of channels from CNN to Cosmopolitan, as well as its own dubbed “Channel 11”. These channels will enable media outlets to create and share videos, pictures and articles. This is a swift, potentially perception changing move from Snapchat.
Mindshare Point of View: A shift in Facebook’s newsfeed tactics, with the culling of organic reach for brands is another attempt by Facebook, to improve the user experience and provide the most relevant stories to its users. For brands, this ultimately means a change in strategy, which may include a shift towards alternative channels.
ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Prasanth Kumar, or PK as he is popularly known, to the role of CEO SOUTH ASIA.
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