91.2 billion RMB (14.3 billion USD) gross merchandise value was generated on Nov. 11, China’s Single’s Day. This refreshed the world record for the highest daily gross merchandise value traded on a single e-commerce platform. Mindshare brings you a few insights into the shopping mania.
YouTube Red is a new subscription based service which launched in the US on October 28th. Users can now pay $9.99 a month to watch videos ad-free, save videos to watch offline on their device, and play videos in the background (most applicable to music videos).
Mindshare, the global media agency network that is part of WPP, is launching Shop+, a unit dedicated to helping clients leverage real time data to apply adaptive marketing techniques to both in-store and online shopping.
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether they are keeping up with shareholder expectations. Let’s take a quick look at the results.
Mindshare APAC, the global media agency network that is part of WPP, has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing in emerging markets.
Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.
Recently the issue of ad fraud within the digital ecosystem has been highlighted as a major concern. Our viewpoint is simple, we will do everything humanly possible to ensure that our client’s campaigns are visible to, and are viewed by real consumers.
Mindshare Point of View: BackgroundThe big names in the industry were there and the pilsner and bratwurst were delicious. DMEXCO is a curious blend of German and Global digital leaders mixed to create what just might be the most focused digital event around. Opened by WPP’s Sir Martin Sorrell and closed by GroupM’s Rob Norman, DMEXCO is growing...