POV: Apple buys Shazam

POV: Apple buys Shazam

News | Posted 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

POV: Google v Amazon

POV: Google v Amazon

News | Posted 8th December 2017

Mindshare Point of View: Two of the world’s largest digital companies are going toe-to-toe in a spat that could be bad for the consumer and determine the future landscape of digital services and e-commerce.

POV: Snapchat Redesign

POV: Snapchat Redesign

News | Posted 1st December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

POV: Singles Day Vs Black Friday

POV: Singles Day Vs Black Friday

News | Posted 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

Mindshare Partners with Zilliqa

Mindshare Partners with Zilliqa

News | Posted 22nd November 2017

Mindshare Partners with Zilliqa to Test Blockchain Capabilities

POV: Snap Audience Filter and Snap Pixel

POV: Snap Audience Filter and Snap Pixel

News | Posted 17th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Posted 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

POV: Facebook and Apple Results

POV: Facebook and Apple Results

News | Posted 3rd November 2017

Mindshare Point of View: This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Mindshare Partners with ENACTUS to help achieve UN Sustainable Development Goals as it celebrates its Twentieth Birthday

Mindshare Partners with ENACTUS to help achieve UN...

News | Posted 31st October 2017

‘The World’, November 1st 2017: Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs).

Happy Birthday Mindshare

Happy Birthday Mindshare

News | Posted 31st October 2017

November 1st, 2017 - Mindshare is celebrating its 20th anniversary today. We were born in Taiwan on 1 November 1997 as a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries. 

POV: Twitter, Amazon and Alphabet Q3 Results

POV: Twitter, Amazon and Alphabet Q3 Results

News | Posted 27th October 2017

Mindshare Point of View: Twitter, Amazon and Google (Alphabet) all posted latest results this week and you won’t believe what happened next…

POV: Snap and NBC launch a new Content Studio Together

POV: Snap and NBC launch a new Content Studio Together

News | Posted 20th October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

POV: Coalition for Better Ads - ad blocking

POV: Coalition for Better Ads - ad blocking

News | Posted 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Mindshare strengthens digital expertise with new executives

Mindshare strengthens digital expertise with new executives

News | Posted 12th October 2017

Digital strategist Lukas Adamis takes over Strategy Lead as new Head of Business Development / Digital Marketing expert Dennis Heidman becomes new client lead Unilever and office lead Hamburg

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

News | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

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