By Steve McClellan, Yesterday, 4:07 PM WPP’s Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The Percolate deal adds another weapon to Mindshare’s real-time marketing arsenal, which is based on the agency’s proprietary The Loop platform that kicked off earlier this...
ASIA PACIFIC - Mindshare further consolidates its leadership position in providing new-age solutions tailored to Emerging Market Consumers by partnering with Next Billion. After the launch of the GEMS (Growth and Emerging Market Solutions) hub out of Singapore, Mindshare has now announced the first new technology-enabled platform aimed at rural...
GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014 Global ad spend rising 4.5% to $534bn in 2014 • Further 5% rise to $560bn predicted for 2015 • Slow global ad recovery now in fifth year: on track to match 2007 high point next year • Asia, Latin America, MidEast and Africa pull global advertising back over the line
Mindshare Worldwide, the global media agency network, predicts that wearable technology will transform the luxury goods market, as new products such as Google Glass drive the market to innovate further and create high end products which look good and have advanced technology functions.
ASIA PACIFIC, 4 August 2014: Mindshare, the global media agency network that is part of WPP, has entered into an exclusive partnership with Crayon Data, to help power its planning, insights and consultancy offering. Combining Mindshare’s proprietary data and research with Crayon Data’s data collection and analytical capability, means even...
Singapore, 17 July 2014 –Mindshare, the media agency network that is part of WPP, and Big data company AdNear have announced a partnership to take audience and location-based mobile advertising services to brands across APAC
10 July 2014, New York / London / Singapore: Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology.
Mindshare Point of View - On July 2nd, Facebook agreed to acquire LiveRail, the 3rd largest online video advertising management platform that operates across desktop, mobile devices and IPTV (behind leaders Brightroll and Specific Media). While the transaction hasn’t closed yet, the total deal size is estimated to be around $500m.
03 July 2014, London: Castrol, one of the world’s leading lubricant brands, and Mindshare, the global media agency network that is part of WPP, are activating Castrol’s FIFA World Cup 2014 sponsorship using a state-of-the-art digital Loop room.
Global Marketing Consultancy R3 Worldwide announces that for the first time in history, one agency has taken 1st place across the survey categories of the R3 agencyScope study.
Showing 1 - 16 of 153 results