News

POV: Google Updates It's Product Feed

POV: Google Updates It's Product Feed

News | Posted 6th May 2016

As of May 16th 2016 if you sell a product that has a Global Trade Item Number (GTIN) (a digital barcode) on Google, it will be compulsory to include it in your feed, or else those items will be disapproved.

POV: Facebook F8 Conference 2016

POV: Facebook F8 Conference 2016

News | Posted 14th April 2016

Mindshare Point of View: Summary of Facebook’s F8 conference, San Francisco, 12th and 13th April. Announcements ranged from the present, messenger and live video, to futuristic things such as AR, VR, and lasers. Facebook had three major themes; consumer-first, utility at every touch-point, and deeper experiences to facilitate a more connected worl

POV: Facebook Video Capturing Attention With Captioning

POV: Facebook Video Capturing Attention With Captioning

News | Posted 6th April 2016

Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.

POV: Ad blocking Update

POV: Ad blocking Update

News | Posted 1st April 2016

Mindshare Point of View: An update on ad-blocking after key stakeholders from the World Federation of Advertisers, the World Economic Forum and the Interactive Advertising Bureau Europe met in London recently to issue a four point plan regarding how to improve digital advertising as ad blocking continues to grow.

Mindshare named agency network of the year at festival of Media Asia Pacific

Mindshare named agency network of the year at festival of...

News | Posted 23rd March 2016

Asia Pacific – Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016.

Oh You Pretty Things

Oh You Pretty Things

News | Posted 23rd March 2016

This week sees the 10th anniversary of the first tweet and 2016 the twentieth anniversary of the founding of the IAB. Norm Johnston, Chief Digital and Strategy Officer at Mindshare asks us to spare a minute to remember these early pioneers who made our current world possible.

POV: Apple Let Us Loop You In

POV: Apple Let Us Loop You In

News | Posted 22nd March 2016

Apple hosted its “Let Us Loop You In” event on March 21. While announcements were generally considered lacklustre compared to previous years, there are implications for both consumers and brands.

POV: SXSW Interactive 2016

POV: SXSW Interactive 2016

News | Posted 21st March 2016

Mindshare Point of View: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more.

POV: Mobile World Congress 2016

POV: Mobile World Congress 2016

News | Posted 3rd March 2016

Mindshare Point of View: an over view of Mobile World Congress 2016. Over 100,000 people attended, with exhibitors ranging from device manufactures to businesses devoted to the Internet of Things. The 3 notable themes of this year’s conference were: the rise of virtual reality, the increase in connected objects, and ad blocking on mobile.

POV: Beacons are lighting up for Google

POV: Beacons are lighting up for Google

News | Posted 26th February 2016

Mindshare Point of View: Google has announced it will now be supporting physical beacons in its Chrome browser for Android

New Leadership Team Announced at Mindshare North America

New Leadership Team Announced at Mindshare North America

News | Posted 25th February 2016

New York, February 24, 2016 – Mindshare, the global media agency network that is part of WPP’s GroupM, today announced new leadership for its North American team covering business in the U.S. and Canada.

Niklas Wiesauer is “Onliner of the Year"

Niklas Wiesauer is “Onliner of the Year"

News | Posted 25th February 2016

Niklas Wiesauer (25), Invention Manager at Mindshare Austria, was voted by readers of the trade magazine Werbeplanung.at as “Onliner of the Year” in the category "Rookie of the Year ". He has prevailed against nine competitors all of whom were nominated by the Werbeplanung.at editors and a panel of experts.

Mindshare North America Appoints OMD’s Jennifer Napolitano As New Business Development Lead

Mindshare North America Appoints OMD’s Jennifer...

News | Posted 22nd February 2016

Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Jennifer Napolitano as Senior Partner, Director of Business Development. Napolitano will lead the agency’s new business team, driving business development and growth for the agency across North America. She repo

Mindshare appoints Stephen Berkov as Managing Director of Japan and Korea

Mindshare appoints Stephen Berkov as Managing Director of...

News | Posted 22nd February 2016

Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Stephen Berkov to the role of Managing Director for Mindshare Japan and Korea.

POV: Will Verizon Rescue Yahoo

POV: Will Verizon Rescue Yahoo

News | Posted 18th February 2016

Mindshare Point of View: US mobile company Verizon may be interested in purchasing some or all of Yahoo. Verizon reportedly has around 112 million wireless subscribers and is looking to add Yahoo’s more than 1 billion e-mail, finance, sports, and video users to AOL’s 2 million users.

POV: Kickoff - A Snapchat Super Bowl

POV: Kickoff - A Snapchat Super Bowl

News | Posted 9th February 2016

Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.

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