News

POV: Uber & The Challenges of Finding Success in China

POV: Uber & The Challenges of Finding Success in China

News | Posted 2nd September 2015

Even with a slowing economy and a turbulent (as was always to be expected) stock market, China remains far and away the largest source of growth for international brands. However this scale and growth can invariably turn out to be far more difficult to take advantage than many realize – whether retail or digital.

POV: Facebook Boosts Its Third-Party App Ads

POV: Facebook Boosts Its Third-Party App Ads

News | Posted 20th August 2015

Last week, Facebook announced that it will be extending its autoplay video ads, carousel ads, full-screen-click-toplay ads, and dynamic product ads to third-party apps which sell advertising space through its mobile ad network, Audience Network.

POV: Google AdX Inventory Removal

POV: Google AdX Inventory Removal

News | Posted 12th August 2015

Google has announced that it will be changing the way advertisers buy ads on YouTube.

POV: Tech & Media Quarterly Earnings Roundup

POV: Tech & Media Quarterly Earnings Roundup

News | Posted 7th August 2015

Apple, Yahoo, Google, Facebook, LinkedIn, Twitter, Microsoft and Amazon have all recently reported their latest earnings.

Mindshare Switzerland Welcomes New CEO

Mindshare Switzerland Welcomes New CEO

News | Posted 3rd August 2015

Mindshare Switzerland welcomes new CEO, Xavier Reynaud. He will be leading the Zurich agency, succeeding Cosima Giannachi.

POV: GoPro Licensing - Pro Am Content For All

POV: GoPro Licensing - Pro Am Content For All

News | Posted 31st July 2015

Last week, GoPro announced the launch of its new content licensing portal offering its creative community the chance to sell content to “global advertising brands and agencies.”

Interview: Mindshare North America's New Chief Talent Officer

Interview: Mindshare North America's New Chief Talent...

News | Posted 28th July 2015

Mindshare North America recently hired a new Chief Talent Officer, Lisa Dallenbach. A talented industry expert and a compassionate leader, Mindshare sat down with Lisa to find out what makes her tick and what inspired her to go into HR.

Mindshare UK & APAC Leadership Appointments

Mindshare UK & APAC Leadership Appointments

News | Posted 24th July 2015

Helen McRae appointed CEO Mindshare UK and Ashutosh Srivastava adds to Emerging Markets Group remit.

POV: Facebook’s One-Stop-Shop

POV: Facebook’s One-Stop-Shop

News | Posted 24th July 2015

Facebook has created a one-stop-shop for consumers to purchase retailer products without needing to leave Facebook’s site.

POV: Google Pulls Flash Support In Chrome

POV: Google Pulls Flash Support In Chrome

News | Posted 15th July 2015

Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash.

POV: Facebook Suggested Videos

POV: Facebook Suggested Videos

News | Posted 7th July 2015

Last Wednesday, Facebook announced it would be making big changes to its video business. Facebook will be embracing traditional TV formulas and incorporating high quality content based on and old revenue sharing model.

Mindshare Korea Welcomes Donna Kim, GM

Mindshare Korea Welcomes Donna Kim, GM

News | Posted 6th July 2015

Mindshare Korea welcomes new General Manager and Country Lead, Donna Kim.

Mindshare Canada Appoints New Chief Strategy Officer

Mindshare Canada Appoints New Chief Strategy Officer

News | Posted 6th July 2015

Mindshare Canada has appointed Devon MacDonald as Chief Strategy Officer. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.

POV: Microsoft and AOL Announce Ad Partnership

POV: Microsoft and AOL Announce Ad Partnership

News | Posted 1st July 2015

Mindshare Point of View: On June 28th Microsoft and AOL announced a partnership via which Microsoft would exit the display advertising business and AOL would handle the aggregated ad sales businesses. This deal brings together Microsoft properties MSN, Skype, Xbox and outlook.com with AOL’s Huffington Post, aol.com, Adap.tv, TechCrunch and Engadget

POV: The rapid growth of ad blocking

POV: The rapid growth of ad blocking

News | Posted 19th June 2015

At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.

POV: Apple Music - A “music revolution” or the default winner?

POV: Apple Music - A “music revolution” or the default...

News | Posted 17th June 2015

What will Apple Music mean for the future of the music streaming industry and the advertising within it? Will it revolutionise, flop, or triumph by default (literally)?

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