News

POV: Google Secure Search – Applying “not provided” to Paid Search Queries

POV: Google Secure Search – Applying “not provided” to...

News | Posted 15th April 2014

Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for organic traffic. On April 9th, Google announced that the same is now happening to Paid Search.

POV: Microsoft Goes Mobile

POV: Microsoft Goes Mobile

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - Microsoft has recently made two major announcements In a major effort to regain some sort of relevance in the increasingly duopolised world of smartphones and tablets.

POV: Game Developer Conference 2014 Report

POV: Game Developer Conference 2014 Report

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - The GDC is the year’s primary forum for anything game-developer related.

POV: Display Viewability

POV: Display Viewability

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - A group of US industry bodies today opened the gates for agencies and clients to start buying online ad-impressions based on the number of viewable impressions served.

POV: Oculus Rift

POV: Oculus Rift

News | Posted 7th April 2014

MINDSHARE POINT OF VIEW - Facebook confounded the industry with its unexpected purchase of virtual reality startup Oculus VR for $2 billion. It stands in stark contrast to other recent technology acquisitions, such as WhatsApp and Nest.

Mindshare Singapore launches Content Marketing Business Unit

Mindshare Singapore launches Content Marketing Business Unit

News | Posted 1st April 2014

SINGAPORE - Mindshare Singapore has launched a new full service media unit called Discovery.

POV: YouTube TrueView Ad Formats

POV: YouTube TrueView Ad Formats

News | Posted 1st April 2014

MINDSHARE POINT OF VIEW - Starting on April 15th, YouTube will begin streamlining their TrueView ad formats to offer richer targeting capabilities on YouTube and greater simplicity in the TrueView offering.

Mindshare North America Partners with BuzzFeed

Mindshare North America Partners with BuzzFeed

News | Posted 28th March 2014

Mindshare North America News, originally published on Advertising Age, March 26, 2014--BuzzFeed Deepens Ties with Media Agencies, Partners with Mindshare.

POV: Facebook Video Ad Units

POV: Facebook Video Ad Units

News | Posted 25th March 2014

MINDSHARE POINT OF VIEW - After nearly a year of anticipation, Facebook is finally launching its long-awaited new video ad format following limited beta testing in Q4 2013.

MINDSHARE SETS UP A NEW MODEL AROUND GROWTH AND EMERGING MARKETS SOLUTIONS (GEMS)

MINDSHARE SETS UP A NEW MODEL AROUND GROWTH AND EMERGING...

News | Posted 17th March 2014

ASIA PACIFIC - Mindshare has launched a new full service media unit in Singapore called Growth and Emerging Market Solutions or GEMS, with Deepika Nikhilender as its CEO.

POV: SXSW 2014 Report

POV: SXSW 2014 Report

News | Posted 14th March 2014

MINDSHARE POINT OF VIEW - Some of the key trends from SXSW 2014

Mindshare Asia Pacific promotes Gowthaman Ragothaman to COO, Roy Sudipto to CCO

Mindshare Asia Pacific promotes Gowthaman Ragothaman to...

News | Posted 5th March 2014

ASIA PACIFIC — Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore.

POV: SXSW 2014 Preview

POV: SXSW 2014 Preview

News | Posted 5th March 2014

MINDSHARE POINT OF VIEW - The upcoming South-by-South West Interactive (SXSW) conference is known for highlighting the latest and greatest in technological and digital innovation.

POV: Mobile World Congress 2014 Summary

POV: Mobile World Congress 2014 Summary

News | Posted 27th February 2014

MINDSHARE POINT OF VIEW - Mobile World Congress in Barcelona is the must attend mobile event of the year. Over 75,000 people attend to learn and experience what is on the horizon. Here are a few of the big trends from this year’s show.

Mindshare Germany expands its management team

Mindshare Germany expands its management team

News | Posted 26th February 2014

Frankfurt, February 24, 2014 Reinforcement for Mindshare Frankfurt’s management team

POV: Facebook Buys WhatsApp

POV: Facebook Buys WhatsApp

News | Posted 20th February 2014

MINDSHARE POINT OF VIEW - Facebook has bought mobile messaging service WhatsApp for around $19 billion just days after rival app Viber was bought for $900 million by Japanese tech company Rakuten.

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