News

Mindshare sweeps MENA Cristal Festival and is named “Media Network of the Year”

Mindshare sweeps MENA Cristal Festival and is named ...

News | Posted 3rd March 2015

Dubai, United Arab Emirates – February 17th, 2015 – Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency led the pack with a staggering 17 awards at this year’s MENA Cristal Festival 2014-2015

POV: Yahoo Mobile App Moves

POV: Yahoo Mobile App Moves

News | Posted 25th February 2015

Mindshare Point of View: Yahoo has announced plans to introduce a mobile development suite. The suite, which combines an array of tools ranging from marketing solutions to Flurry analytics, is aimed at helping app developers to acquire users, measure engagement and monetize their apps.

POV: Facebook Product Ads

POV: Facebook Product Ads

News | Posted 20th February 2015

Mindshare Point of View: Product Ads will enable advertisers/brands, particularly retailers, to dynamically showcase three products for sale within a single carousel ad unit, both on desktop and mobile.

Nick Emery: 'A greater good'

Nick Emery: 'A greater good'

News | Posted 18th February 2015

New year, new startups. I think it’s time to get in the game.

POV: Google and Twitter Collaboration

POV: Google and Twitter Collaboration

News | Posted 13th February 2015

Mindshare Point of View: The latest Twitter and Google collaboration will see Google displaying tweets from Twitter’s tweet stream and is likely a result of Google’s continuous efforts to move into the social space and Twitter’s desire to increase user reach. For brands this move again signals the need to adopt an “always on” marketing approach.

Mindshare Austria Skis to 18% Saving Using The Loop

Mindshare Austria Skis to 18% Saving Using The Loop

News | Posted 12th February 2015

Mindshare Austria used two premier ski events that took place in Kitzbühel and Schladming to achieve stunning results for two clients using Mindshare’s Loop.

POV: Snapchat Discover Tab

POV: Snapchat Discover Tab

News | Posted 5th February 2015

Mindshare Point of View: Discover sees Snapchat introducing an array of channels from CNN to Cosmopolitan, as well as its own dubbed “Channel 11”. These channels will enable media outlets to create and share videos, pictures and articles. This is a swift, potentially perception changing move from Snapchat.

POV: Facebook Officially Culls Organic Reach

POV: Facebook Officially Culls Organic Reach

News | Posted 5th February 2015

Mindshare Point of View: A shift in Facebook’s newsfeed tactics, with the culling of organic reach for brands is another attempt by Facebook, to improve the user experience and provide the most relevant stories to its users. For brands, this ultimately means a change in strategy, which may include a shift towards alternative channels.

Mindshare appoints Prasanth Kumar as CEO South Asia

Mindshare appoints Prasanth Kumar as CEO South Asia

News | Posted 2nd February 2015

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Prasanth Kumar, or PK as he is popularly known, to the role of CEO SOUTH ASIA.

POV: Quarterly Earnings Roundup

POV: Quarterly Earnings Roundup

News | Posted 30th January 2015

Mindshare Point of View: This week saw the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft reporting their earnings. Here’s what you need to know.

POV: What if Google got into the telecomms business?

POV: What if Google got into the telecomms business?

News | Posted 28th January 2015

Mindshare Point of View: Rumours have surfaced that Google is close to launching a telecommunications network of its own. According to leaked information, Google ‘Nova’ is set to launch this year after deals with US carriers Sprint and T-Mobile were agreed.

POV: Twitter Capitalizes on 'Off-site' Tweets

POV: Twitter Capitalizes on 'Off-site' Tweets

News | Posted 22nd January 2015

Mindshare Point of View: Twitter plans to capitalize on the phenomenon of “off- site” Tweets, by selling ads against these tweets and splitting the revenue with the publishers. This isn’t an entirely surprising move, back in November Twitter made reference to the 500 million individuals viewing its Tweets on an eclectic mix of websites and apps.

POV: CES Conference 2015

POV: CES Conference 2015

News | Posted 9th January 2015

Mindshare Point of View: The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:

POV: Facebook Newsfeed Update

POV: Facebook Newsfeed Update

News | Posted 19th December 2014

Mindshare Point of View: Facebook is once again changing its newsfeed algorithm, which will alter what content users see from brand pages via organic distribution. This update will give less prominence to certain types of promotional organic page posts deemed as diluting users’ newsfeeds.

Mindshare Introduces ‘Search As Signal’ and brings Google Search Insights to The Loop

Mindshare Introduces ‘Search As Signal’ and brings Google...

News | Posted 10th December 2014

NEW YORK — Mindshare, a WPP global media agency, today announced a new product, Search As SignalTM (SAS), to inform media decision-making for Mindshare clients.

POV: Twitter App Graph

POV: Twitter App Graph

News | Posted 9th December 2014

Twitter has announced the introduction of a new opt-out service “app graph”, which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with android likely to follow later this week.

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