News

Interview: Mindshare North America's New Chief Talent Officer

Interview: Mindshare North America's New Chief Talent...

News | Posted 28th July 2015

Mindshare North America recently hired a new Chief Talent Officer, Lisa Dallenbach. A talented industry expert and a compassionate leader, Mindshare sat down with Lisa to find out what makes her tick and what inspired her to go into HR.

Mindshare UK & APAC Leadership Appointments

Mindshare UK & APAC Leadership Appointments

News | Posted 24th July 2015

Helen McRae appointed CEO Mindshare UK and Ashutosh Srivastava adds to Emerging Markets Group remit.

POV: Facebook’s One-Stop-Shop

POV: Facebook’s One-Stop-Shop

News | Posted 24th July 2015

Facebook has created a one-stop-shop for consumers to purchase retailer products without needing to leave Facebook’s site.

POV: Google Pulls Flash Support In Chrome

POV: Google Pulls Flash Support In Chrome

News | Posted 15th July 2015

Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash.

POV: Facebook Suggested Videos

POV: Facebook Suggested Videos

News | Posted 7th July 2015

Last Wednesday, Facebook announced it would be making big changes to its video business. Facebook will be embracing traditional TV formulas and incorporating high quality content based on and old revenue sharing model.

Mindshare Korea Welcomes Donna Kim, GM

Mindshare Korea Welcomes Donna Kim, GM

News | Posted 6th July 2015

Mindshare Korea welcomes new General Manager and Country Lead, Donna Kim.

Mindshare Canada Appoints New Chief Strategy Officer

Mindshare Canada Appoints New Chief Strategy Officer

News | Posted 6th July 2015

Mindshare Canada has appointed Devon MacDonald as Chief Strategy Officer. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.

POV: Microsoft and AOL Announce Ad Partnership

POV: Microsoft and AOL Announce Ad Partnership

News | Posted 1st July 2015

Mindshare Point of View: On June 28th Microsoft and AOL announced a partnership via which Microsoft would exit the display advertising business and AOL would handle the aggregated ad sales businesses. This deal brings together Microsoft properties MSN, Skype, Xbox and outlook.com with AOL’s Huffington Post, aol.com, Adap.tv, TechCrunch and Engadget

POV: The rapid growth of ad blocking

POV: The rapid growth of ad blocking

News | Posted 19th June 2015

At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.

POV: Apple Music - A “music revolution” or the default winner?

POV: Apple Music - A “music revolution” or the default...

News | Posted 17th June 2015

What will Apple Music mean for the future of the music streaming industry and the advertising within it? Will it revolutionise, flop, or triumph by default (literally)?

POV: What do Twitter’s CEO troubles mean for brands?

POV: What do Twitter’s CEO troubles mean for brands?

News | Posted 17th June 2015

Twitter's outgoing CEO has been under an immense amount of scrutiny for the past year as growth of the platform has not performed as expected, and while revenues have shown promise, growth in the users and time spent on Twitter has stuttered.

POV: Apple WWDC June 2015 Announcements

POV: Apple WWDC June 2015 Announcements

News | Posted 11th June 2015

The 26th annual Worldwide Developers Conference (WWDC) was very exciting, both from a marketing and consumer perspective. Over 5,000 developers are in attendance to listen and the event is streamed live on a global level.

Big Data is the New Crystal Ball

Big Data is the New Crystal Ball

News | Posted 8th June 2015

On the occasion of the Eurovision Song Contest (ESC) 2015 media agency Mindshare, part of WPP, tested whether it is possible to predict voting results via Social Media Buzz on Twitter.

POV: Instagram Ramps Up Its Advertising Offer

POV: Instagram Ramps Up Its Advertising Offer

News | Posted 3rd June 2015

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint.

SUDESH PUTHRAN APPOINTED AS MD, MINDSHARE PHILIPPINES

SUDESH PUTHRAN APPOINTED AS MD, MINDSHARE PHILIPPINES

News | Posted 29th May 2015

Mindshare APAC, the global media agency network part of WPP has appointed Sudesh Puthran as Managing Director, Mindshare Philippines effective June 15th.

POV: Spotify - Video Marks the Spot

POV: Spotify - Video Marks the Spot

News | Posted 29th May 2015

Last week Spotify founder Daniel Ek revealed “Spotify Now” – a service that will offer both videos and podcasts through the Spotify platform. The intention is to turn Spotify from a background radio station or ‘poor man’s iTunes’ into a one-stop-shop entertainment destination.

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