News

Mediapost: Mindshare NA in Pact With Percolate

Mediapost: Mindshare NA in Pact With Percolate

News | Posted 20th August 2014

By Steve McClellan, Yesterday, 4:07 PM WPP’s Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed.  The Percolate deal adds another weapon to Mindshare’s real-time marketing arsenal, which is based on the agency’s proprietary The Loop platform that kicked off earlier this...

POV: Facebook’s Genuine Fan Policy

POV: Facebook’s Genuine Fan Policy

News | Posted 15th August 2014

In an attempt to deliver more “genuine fans”, Facebook is implementing stricter guidelines that prohibit brands from forcing users to “Like” their page in order to receive incentives.

Mindshare partners with Next Billion to launch marketing services for Emerging Markets

Mindshare partners with Next Billion to launch marketing...

News | Posted 14th August 2014

ASIA PACIFIC - Mindshare further consolidates its leadership position in providing new-age solutions tailored to Emerging Market Consumers by partnering with Next Billion. After the launch of the GEMS (Growth and Emerging Market Solutions) hub out of Singapore, Mindshare has now announced the first new technology-enabled platform aimed at rural...

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014

News | Posted 14th August 2014

GROUPM REPORTS 4.5% RISE IN GLOBAL AD SPEND IN 2014 Global ad spend rising 4.5% to $534bn in 2014 • Further 5% rise to $560bn predicted for 2015 • Slow global ad recovery now in fifth year: on track to match 2007 high point next year • Asia, Latin America, MidEast and Africa pull global advertising back over the line

Wearable Technology to Transform Luxury Goods Market

Wearable Technology to Transform Luxury Goods Market

News | Posted 14th August 2014

Mindshare Worldwide, the global media agency network, predicts that wearable technology will transform the luxury goods market, as new products such as Google Glass drive the market to innovate further and create high end products which look good and have advanced technology functions.

POV: Instagram Ad Program

POV: Instagram Ad Program

News | Posted 8th August 2014

Mindshare Point of View: Instagram is continuing its evolution as a social ad platform by extending its visual based ad program to three new countries (Australia, Canada and the UK).

POV: Amazon Ad Buying

POV: Amazon Ad Buying

News | Posted 6th August 2014

Mindshare Point of View: Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time.

Mindshare builds on adaptive strengths, partners exclusively with Crayon Data

Mindshare builds on adaptive strengths, partners...

News | Posted 5th August 2014

ASIA PACIFIC, 4 August 2014: Mindshare, the global media agency network that is part of WPP, has entered into an exclusive partnership with Crayon Data, to help power its planning, insights and consultancy offering. Combining Mindshare’s proprietary data and research with Crayon Data’s data collection and analytical capability, means even...

POV: Facebook's "Buy Button"

POV: Facebook's "Buy Button"

News | Posted 23rd July 2014

Mindshare Point of View - Facebook plans to introduce a ‘Buy Now’ button to its brand pages and news feeds.

Mindshare and AdNear partner for helping brands with Targeted Mobile Advertising

Mindshare and AdNear partner for helping brands with...

News | Posted 17th July 2014

Singapore, 17 July 2014 –Mindshare, the media agency network that is part of WPP, and Big data company AdNear have announced a partnership to take audience and location-based mobile advertising services to brands across APAC

POV: Twitter Promotes Organic Reach

POV: Twitter Promotes Organic Reach

News | Posted 16th July 2014

Mindshare Point of View - On the 11th of July Twitter announced the roll out of an enhanced Tweet activity dashboard to provide measurable insights about how Organic Tweets perform.

Mindshare launches global wearable technology unit

Mindshare launches global wearable technology unit

News | Posted 10th July 2014

10 July 2014, New York / London / Singapore: Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology.

POV: Facebook’s LiveRail Acquisition

POV: Facebook’s LiveRail Acquisition

News | Posted 9th July 2014

Mindshare Point of View - On July 2nd, Facebook agreed to acquire LiveRail, the 3rd largest online video advertising management platform that operates across desktop, mobile devices and IPTV (behind leaders Brightroll and Specific Media). While the transaction hasn’t closed yet, the total deal size is estimated to be around $500m.

Mindshare: Kick Off for Real Time Marketing in Austria with The Loop

Mindshare: Kick Off for Real Time Marketing in Austria...

News | Posted 8th July 2014

New Data-Driven approach to Planning for Adaptive Marketing

Castrol and Mindshare in The Loop for Fifa World Cup 2014

Castrol and Mindshare in The Loop for Fifa World Cup 2014

News | Posted 7th July 2014

03 July 2014, London: Castrol, one of the world’s leading lubricant brands, and Mindshare, the global media agency network that is part of WPP, are activating Castrol’s FIFA World Cup 2014 sponsorship using a state-of-the-art digital Loop room.

Mindshare China emergest strongest in R3's agencyScope research

Mindshare China emergest strongest in R3's agencyScope...

News | Posted 7th July 2014

Global Marketing Consultancy R3 Worldwide announces that for the first time in history, one agency has taken 1st place across the survey categories of the R3 agencyScope study.

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