Mindshare Point of View: Summary of Facebook’s F8 conference, San Francisco, 12th and 13th April. Announcements ranged from the present, messenger and live video, to futuristic things such as AR, VR, and lasers. Facebook had three major themes; consumer-first, utility at every touch-point, and deeper experiences to facilitate a more connected worl
Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.
Mindshare Point of View: An update on ad-blocking after key stakeholders from the World Federation of Advertisers, the World Economic Forum and the Interactive Advertising Bureau Europe met in London recently to issue a four point plan regarding how to improve digital advertising as ad blocking continues to grow.
Asia Pacific – Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016.
This week sees the 10th anniversary of the first tweet and 2016 the twentieth anniversary of the founding of the IAB. Norm Johnston, Chief Digital and Strategy Officer at Mindshare asks us to spare a minute to remember these early pioneers who made our current world possible.
Mindshare Point of View: Every March, thousands of people flock to Austin, Texas for SXSW Interactive—an incubator of cutting-edge technologies and digital creativity, featuring five days of compelling panels, presentations, brand activations and more.
Mindshare Point of View: an over view of Mobile World Congress 2016. Over 100,000 people attended, with exhibitors ranging from device manufactures to businesses devoted to the Internet of Things. The 3 notable themes of this year’s conference were: the rise of virtual reality, the increase in connected objects, and ad blocking on mobile.
New York, February 24, 2016 – Mindshare, the global media agency network that is part of WPP’s GroupM, today announced new leadership for its North American team covering business in the U.S. and Canada.
Niklas Wiesauer (25), Invention Manager at Mindshare Austria, was voted by readers of the trade magazine Werbeplanung.at as “Onliner of the Year” in the category "Rookie of the Year ". He has prevailed against nine competitors all of whom were nominated by the Werbeplanung.at editors and a panel of experts.
Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Jennifer Napolitano as Senior Partner, Director of Business Development. Napolitano will lead the agency’s new business team, driving business development and growth for the agency across North America. She repo
Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Stephen Berkov to the role of Managing Director for Mindshare Japan and Korea.
Mindshare Point of View: US mobile company Verizon may be interested in purchasing some or all of Yahoo. Verizon reportedly has around 112 million wireless subscribers and is looking to add Yahoo’s more than 1 billion e-mail, finance, sports, and video users to AOL’s 2 million users.
Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.
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