News

Mindshare and POSSIBLE Launch Content+ to Power Real-Time Content Marketers

Mindshare and POSSIBLE Launch Content+ to Power Real-Time...

News | Posted 19th November 2014

London, New York, Singapore, Shanghai: Mindshare, the global media agency network and POSSIBLE, the global creative digital agency, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment.

POV: Yahoo acquires Brightroll

POV: Yahoo acquires Brightroll

News | Posted 18th November 2014

Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Nick Emery: "Global meets local in the ideal structure"

Nick Emery: "Global meets local in the ideal structure"

News | Posted 17th November 2014

International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.

Mindshare Australia Unlocks Native Advertising

Mindshare Australia Unlocks Native Advertising

News | Posted 12th November 2014

Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?

Mindshare Asia-Pacific Promotes Sanchit Sanga to Head of Digital Services

Mindshare Asia-Pacific Promotes Sanchit Sanga to Head of...

News | Posted 11th November 2014

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.

POV: Web Summit - Where The Tech World Meets

POV: Web Summit - Where The Tech World Meets

News | Posted 7th November 2014

Mindshare Point of View: Web Summit is only four years old, but has already grown from 400 people to 20,000 during that time and is now being spoken about as ‘the SXSW of Europe’.

POV: Snapchat Advertising

POV: Snapchat Advertising

News | Posted 3rd November 2014

Mindshare Point of View: Last week Snapchat, the mobile app enabling users to send each other pictures and videos that disappear after a few seconds, launched its advertising service with Universal Picture’s latest horror flick, Ouija.

Mindshare Sweeps The Smarties Vietnam Awards During First Year of MMA

Mindshare Sweeps The Smarties Vietnam Awards During First...

News | Posted 3rd November 2014

APAC – Mindshare Vietnam, the global media agency network part of WPP, has won the coveted ‘Agency of the Year in Mobile’ during the first Annual SMARTIES™ Vietnam Awards 2014 organized by the Mobile Marketing Association.

GroupM and Unilever Push For Better Online Ad Viewability

GroupM and Unilever Push For Better Online Ad Viewability

News | Posted 27th October 2014

October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.

Mindshare leads Media Innovation Culture - Partnering With Beacon Technology Provider Footmarks

Mindshare leads Media Innovation Culture - Partnering...

News | Posted 23rd October 2014

Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.

POV: Twitter Ad Control

POV: Twitter Ad Control

News | Posted 16th October 2014

Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.

POV: Ello

POV: Ello

News | Posted 16th October 2014

POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...

POV: Facebook Atlas Re-launch

POV: Facebook Atlas Re-launch

News | Posted 2nd October 2014

Mindshare Point of View: Facebook has re-launched Atlas, the ad serving technology it bought from Microsoft last February for a rumored $100m. Atlas has been widely viewed as a “has-been” in the ad serving wars.

Nick Emery: "Do mind your Ps and Qs"

Nick Emery: "Do mind your Ps and Qs"

News | Posted 2nd October 2014

Why doesn’t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren’t.

POV: Facebook Video

POV: Facebook Video

News | Posted 30th September 2014

Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.

Nick Emery: "Let's believe that we are good"

Nick Emery: "Let's believe that we are good"

News | Posted 29th September 2014

Everyone gets their share of business strife, writes Mindshare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.

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