News

POV: Apple Search

POV: Apple Search

News | Posted 19th July 2016

Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.

POV: Pokémon Go

POV: Pokémon Go

News | Posted 14th July 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

POV: Twitter Emoji Stickers

POV: Twitter Emoji Stickers

News | Posted 8th July 2016

This week’s PoV covers Twitter’s introduction of emoji targeting and stickers. Emoji targeting will allow advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. Stickers give users the ability to add stickers to their photos before they upload them.

Mindshare Appoints Cheryl Idell to Lead West Coast Operations

Mindshare Appoints Cheryl Idell to Lead West Coast...

News | Posted 8th July 2016

LOS ANGELES, June 13, 2016 /PRNewswire/ -- Mindshare, the media agency network that is part of WPP, has appointed Cheryl Idell to run its West Coast operations.

POV: Cannes Lions 2016

POV: Cannes Lions 2016

News | Posted 29th June 2016

Mindshare Point of View: a summary of the key takeaways from last week’s Cannes Lions International Festival of Creativity

POV: Amazon Fresh

POV: Amazon Fresh

News | Posted 27th June 2016

Mindshare Point of View: Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh.

POV: Facebook Expands Audience Network

POV: Facebook Expands Audience Network

News | Posted 24th June 2016

Facebook is set to expand the scope of the audience it can reach through its Audience Network.

Game On: What Marketers Should Know About eSports Fans

Game On: What Marketers Should Know About eSports Fans

News | Posted 17th June 2016

New Research from Mindshare North America Explores the New Opportunities for Brands 49% of Fans Spend Most of Their Free Time Around eSports

Katja Anette Brandt Appointed CEO Mindshare DACH as Christof Baron Departs

Katja Anette Brandt Appointed CEO Mindshare DACH as...

News | Posted 9th June 2016

Frankfurt, 9 June 2016: Mindshare, the media agency network that is part of WPP has appointed Katja Anette Brandt as CEO of DACH markets as Christof Baron departs the agency.

POV: Snapchat Gets Selective

POV: Snapchat Gets Selective

News | Posted 1st June 2016

News broke this week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed.

POV: Google's New Keyboard for iOS

POV: Google's New Keyboard for iOS

News | Posted 20th May 2016

On May 12, 2016, Google released Gboard, a new keyboard for iOS devices. At time of writing, it is already among the top 25 free apps in the App Store, and the #1 free Utilities app. Gboard brings integrated Google searching to your keyboard, allowing you to search the web and send information without having to leave whichever app you are using. At

POV: Q1 2016 Quarterly Earnings Roundup

POV: Q1 2016 Quarterly Earnings Roundup

News | Posted 16th May 2016

The Q1 quarterly earnings reports are in and as usual it’s a mixed bag of winners, losers, and in-betweens. Here’s a quick overview of the usual suspects.

POV: Google Updates It's Product Feed

POV: Google Updates It's Product Feed

News | Posted 6th May 2016

As of May 16th 2016 if you sell a product that has a Global Trade Item Number (GTIN) (a digital barcode) on Google, it will be compulsory to include it in your feed, or else those items will be disapproved.

POV: Facebook F8 Conference 2016

POV: Facebook F8 Conference 2016

News | Posted 14th April 2016

Mindshare Point of View: Summary of Facebook’s F8 conference, San Francisco, 12th and 13th April. Announcements ranged from the present, messenger and live video, to futuristic things such as AR, VR, and lasers. Facebook had three major themes; consumer-first, utility at every touch-point, and deeper experiences to facilitate a more connected worl

POV: Facebook Video Capturing Attention With Captioning

POV: Facebook Video Capturing Attention With Captioning

News | Posted 6th April 2016

Facebook recently introduced automated captioning for sound-off video ads in its newsfeed. This service is available only in the US and Canada for ads in US English at present, but is set to be introduced globally imminently.

POV: Ad blocking Update

POV: Ad blocking Update

News | Posted 1st April 2016

Mindshare Point of View: An update on ad-blocking after key stakeholders from the World Federation of Advertisers, the World Economic Forum and the Interactive Advertising Bureau Europe met in London recently to issue a four point plan regarding how to improve digital advertising as ad blocking continues to grow.

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