Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.
Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.
POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...
Why doesn’t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren’t.
Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.
Mindshare Point of View: eBay will reintroduce ads within its smartphone apps during Q4 2014 and tablet apps in early 2015. This comes after the introduction of mobile ads and their subsequent quick dismissal back in 2012, due to the belief that customers found them distracting.
Singapore, 16 September 2014: Mindshare APAC, the global media agency network that is part of WPP, has been the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey.
Mindshare Point of View: From its base in Cupertino, California, Apple launched 2 new devices – iPhone 6 and iPhone 6 Plus; Apple Pay – its unique mobile wallet solution and the highly anticipated Apple Watch. With these came a raft of new features in its iOS8 operating system and the unveiling of two new fitness and workout apps.
ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP, has won the coveted ‘Agency Network of the Year’ for the second consecutive year at the 10th Annual SMARTIES™ APAC Awards 2014 organized by the Mobile Marketing Association. The SMARTIES™ APAC 2014 held at the Grand Hyatt in Singapore last Friday celebrates and awards...
Mindshare has appointed Alexey Kulakov as the CEO of Mindshare Russia (comprising Mindshare, Maximize, and Mindshare Digital). In his previous role, Kulakov was Trading and Commercial Director at MEC Russia, and has worked for GroupM for over nine years. Commenting on his appointment, Kulakov said: ‘From the moment of its launch in Russia,...
Mindshare Point of View: Facebook’s new bandwidth targeting mobile ad technology is intended to increase revenue in emerging markets, strengthen its commitment to advertisers around the visibility of ads and create a best in class example of adaptive marketing.
Mindshare North America, a WPP company, announced today the launch of its Action Partner Program. Action Partners drive the real-time content, curation and distribution for The Loop, Mindshare's Adaptive Marketing system. The roster of partners allows Mindshare North America teams and clients to identify the right combination of products...
It's August and holiday time, but most successful business people seem to be permanently miserable, whether on holiday or at work.
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