London, New York, Singapore, Shanghai: Mindshare, the global media agency network and POSSIBLE, the global creative digital agency, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment.
Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.
Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?
ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.
APAC – Mindshare Vietnam, the global media agency network part of WPP, has won the coveted ‘Agency of the Year in Mobile’ during the first Annual SMARTIES™ Vietnam Awards 2014 organized by the Mobile Marketing Association.
October 27 2014, London – GroupM, the parent company of Mindshare Worldwide, a WPP company, is partnering with Unilever to push for higher online advertising standards for viewability – ensuring brand video content is seen when inventory is purchased.
Mindshare has launched a new partnership with beacon technology company Footmarks to bring innovative and engaging personalized solutions to brands across Southeast Asia looking to create leading edge retail experiences for their customers.
Mindshare Point of View: At the beginning of September Twitter announced it was acquiring MoPub, a mobile publishing exchange that provides app developers with greater (and more simple) control over their own inventory, pricing, and placement of advertising.
POV: a recent outrage by some users alerted by Facebook's real name policy, several cloud hacks and Google being pointed as having a business model that profits on user data, generated a window of opportunity for the public's awareness of a new social media platform model, the "anti-data" and "pro-privacy" social...
Why doesn’t anybody write thank you any more? I know this is grumpy-old-git territory, but people rarely bother to write thank you or acknowledge your efforts in writing. Face to face, we are still generally polite. But, electronically, we aren’t.
Mindshare Point of View: Ever since Facebook reached 1 billion video views a day it has faced comparisons with YouTube: “In the first 4 hours, Facebook users watched the video 2.4 million times. On YouTube, the 4-minute clip garnered just a few thousand views during that time” quoted The New York Times’ article Facebook’s Feeds Give Videos a Boost.
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