News

POV: Pinterest Promoted Videos

POV: Pinterest Promoted Videos

News | Posted 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

Mindshare appoints Aloun Liu as Head of Data and Technology APAC

Mindshare appoints Aloun Liu as Head of Data and...

News | Posted 15th August 2016

Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Aloun Liu to the newly created role of Head of Data & Technology for the Asia Pacific region

Mindshare Malaysia promotes Cindy Chia to Managing Director

Mindshare Malaysia promotes Cindy Chia to Managing...

News | Posted 15th August 2016

Mindshare Malaysia has announced a change in its leadership team.

POV: Instagram Stories

POV: Instagram Stories

News | Posted 10th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

POV: Olympics Rule 40

POV: Olympics Rule 40

News | Posted 5th August 2016

The article covers the rules for advertising as denoted by “Rule 40” surrounding the upcoming Olympic Games kicking off in Rio today. Rule 40, is intended to create a window of “exclusivity” for Official Olympic Sponsors, prevent ambush marketing, and ultimately protect a vital source of revenue.

POV: Quarterly Earnings Q2 2016

POV: Quarterly Earnings Q2 2016

News | Posted 5th August 2016

The second is a summary and analysis of the Q2 2016 quarterly earnings reports. Firstly, Apple reported a decline in sales of iPads, iPhones, and Macs, with revenue continuing to decline year on year. However, despite this Apple’s stock price has not decreased as the decline was actually less than expected.

GroupM predicts 2017 global marketing expenditures will surpass $1 Trillion

GroupM predicts 2017 global marketing expenditures will...

News | Posted 2nd August 2016

2016 Global Ad Investment Revised Downward With Slower ‘New Normal’ Growth in China USA Again Top Driver of Global Ad Growth in 2016 Digital Advertising Investment Accounts for 99 Percent of Net 2016 Growth versus Traditional Media

Where place your Olympic bets: new research from Mindshare North America

Where place your Olympic bets: new research from...

News | Posted 2nd August 2016

Mindshare NA Explores Consumer Habits, Brand Opportunities, and More

POV: Spotify Programmatic

POV: Spotify Programmatic

News | Posted 29th July 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

POV: Yahoo Acquisition

POV: Yahoo Acquisition

News | Posted 26th July 2016

Mindshare Point of View: After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago. Notably the acquisition doesn’t include two of Yahoo’s more prized possessions: its stake in Alibaba Holding Groups and Yahoo Japan.

POV: Apple Search

POV: Apple Search

News | Posted 19th July 2016

Apple is launching a new search ads product for App developers allowing them to bid to appear for desirable searches using a similar model to Google’s search engine advertising platform, AdWords.

POV: Pokémon Go

POV: Pokémon Go

News | Posted 14th July 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

POV: Twitter Emoji Stickers

POV: Twitter Emoji Stickers

News | Posted 8th July 2016

This week’s PoV covers Twitter’s introduction of emoji targeting and stickers. Emoji targeting will allow advertisers to target users who have tweeted with a specific emoji or engaged with tweets containing a certain emoji. Stickers give users the ability to add stickers to their photos before they upload them.

Mindshare Appoints Cheryl Idell to Lead West Coast Operations

Mindshare Appoints Cheryl Idell to Lead West Coast...

News | Posted 8th July 2016

LOS ANGELES, June 13, 2016 /PRNewswire/ -- Mindshare, the media agency network that is part of WPP, has appointed Cheryl Idell to run its West Coast operations.

POV: Cannes Lions 2016

POV: Cannes Lions 2016

News | Posted 29th June 2016

Mindshare Point of View: a summary of the key takeaways from last week’s Cannes Lions International Festival of Creativity

POV: Amazon Fresh

POV: Amazon Fresh

News | Posted 27th June 2016

Mindshare Point of View: Amazon recently announced the launch of its grocery delivery service in the UK, Amazon Fresh.

Showing 1 - 16 of 309 results