Even with a slowing economy and a turbulent (as was always to be expected) stock market, China remains far and away the largest source of growth for international brands. However this scale and growth can invariably turn out to be far more difficult to take advantage than many realize – whether retail or digital.
Last week, Facebook announced that it will be extending its autoplay video ads, carousel ads, full-screen-click-toplay ads, and dynamic product ads to third-party apps which sell advertising space through its mobile ad network, Audience Network.
Mindshare North America recently hired a new Chief Talent Officer, Lisa Dallenbach. A talented industry expert and a compassionate leader, Mindshare sat down with Lisa to find out what makes her tick and what inspired her to go into HR.
Flash has long been used as the go to technology for rich media advertising, but Google has announced an update to the Chrome browser due to go live for September 2015 that will impact the ability to serve creative built using flash.
Mindshare Canada has appointed Devon MacDonald as Chief Strategy Officer. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.
Mindshare Point of View: On June 28th Microsoft and AOL announced a partnership via which Microsoft would exit the display advertising business and AOL would handle the aggregated ad sales businesses. This deal brings together Microsoft properties MSN, Skype, Xbox and outlook.com with AOL’s Huffington Post, aol.com, Adap.tv, TechCrunch and Engadget
At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.
What will Apple Music mean for the future of the music streaming industry and the advertising within it? Will it revolutionise, flop, or triumph by default (literally)?
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