Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.
Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.
LOS ANGELES, November 14, 2016—As 2016 draws to a close, Mindshare’s West Coast region caps off a second consecutive year of accelerated growth. In the last two years alone, the staff in the Los Angeles office has grown 33 percent, including a fourfold expansion of the analytics team.
Mindshare Point of View: What would you do if you were sitting on $85.4B and looking to strengthen your position in the world of premium content and cross-screen viewing? Well, if you’re AT&T, you put out a bid on Friday and close a deal on Saturday to acquire Time Warner in what is being called the landmark acquisition of 2016.
Mindshare Point of View: In a sign of the continued focus on SMS messaging, Google has released Click-To-Message ad extensions that allow advertisers using AdWords to connect with consumers via SMS text. Consumers are now able to click from Mobile search results to SMS (text) with an advertiser.
Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
Mindshare Point of View: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative.
Mindshare Point of View: Ad Week, took place in New York last week. The key themes covered included politics and marketing, gender and equality, the future of mobile messaging, and native advertising in relation to data and targeting. Ad Week also takes place in London and Tokyo, and will now also be hosted by Mexico City and Havana
DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.
Mindshare North America Appoints Diana Gordon as Director of Shop+ Mindshare NA Expands Dedicated Retail Unit in Chicago
NEW YORK—September 8, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Diana Gordon as Senior Partner, Director of Shop+, the agency’s dedicated retail and e-commerce unit.
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