Mindshare Point of View: Twitter plans to capitalize on the phenomenon of “off- site” Tweets, by selling ads against these tweets and splitting the revenue with the publishers. This isn’t an entirely surprising move, back in November Twitter made reference to the 500 million individuals viewing its Tweets on an eclectic mix of websites and apps.
Mindshare Point of View: Facebook is once again changing its newsfeed algorithm, which will alter what content users see from brand pages via organic distribution. This update will give less prominence to certain types of promotional organic page posts deemed as diluting users’ newsfeeds.
NEW YORK — Mindshare, a WPP global media agency, today announced a new product, Search As SignalTM (SAS), to inform media decision-making for Mindshare clients.
Twitter has announced the introduction of a new opt-out service “app graph”, which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with android likely to follow later this week.
Mindshare Point of View: The New York Times and other media are reporting that Amazon is set to launch an online video service that will feature advertising in order to make it available for free to consumers. The reports suggest the new service would be de-coupled from the existing $99 Prime Instant Video offering.
Mindshare Point of View: Mozilla’s popular Internet browser Firefox announced that it is transitioning to Yahoo as its default search engine over incumbent Google. The move marks yet another deal by Firefox with alternatives to Google, including new search engine partnerships with Yandex in Russia and Baidu in China.
Point of View: This week’s POV covers the news that Facebook is currently working on a new service called “Facebook at work”, which will allow users to create a work orientated social profile. With its 1.35 billion global users, this new service will certainly pose a threat to LinkedIn, who currently in comparison only have 332 million users.
London, New York, Singapore, Shanghai: Mindshare, the global media agency network and POSSIBLE, the global creative digital agency, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment.
Yahoo has acquired BrightRoll, a programmatic video advertising platform for a reported $640m. The deal will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
International success requires a realistic assessment of local strengths and holding regions accountable. There are no ideal global company structures, but we are seeing some interesting experiments and changes underway.
Native has been one of the buzzwords of 2014 with hundreds of articles, comments and presentations about the topic. Much of the conversation and coverage has been about the logistics of native; what constitutes native, who is doing it and how brands can get involved. But Mindshare wanted to answer a simple question: does it work?
ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.
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