News

POV: Kickoff - A Snapchat Super Bowl

POV: Kickoff - A Snapchat Super Bowl

News | Posted 9th February 2016

Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.

POV: Q4 2015 Quarterly Earnings Review

POV: Q4 2015 Quarterly Earnings Review

News | Posted 3rd February 2016

Mindshare Point of View: a summary and analysis of the Q4 2015 earnings.

Mindshare appoints Jacob Kvist as Chief Investment Officer for APAC

Mindshare appoints Jacob Kvist as Chief Investment...

News | Posted 2nd February 2016

Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Jacob Kvist to the role of Chief Investment Officer for Mindshare Asia Pacific. Jacob had previously been the CEO for GroupM Vietnam, which is a role that Ed Thesiger will take over in addition to his current role as CEO of GroupM Indonesia.

The founder on data

The founder on data

News | Posted 28th January 2016

The Founder on Data With Great Data Comes Great Opportunity: Adaptive Marketing, Mobility & Location by Dipanshu “D” Sharma, CEO & Founder, xAd

POV: The end of iAd

POV: The end of iAd

News | Posted 27th January 2016

Mindshare Point of View: Apple is closing its iAd App network, with effect from 30 June 2016. Apple will now focus on developing marketing platform technology for publishers.

POV: Twitter Gets Conversational

POV: Twitter Gets Conversational

News | Posted 21st January 2016

Mindshare Point of View: The recent introduction of Conversational Ads and the potential introduction of Direct Brand Messages are indicative of Twitter’s attempts to become more conversational.

Management Transition at Mindshare MENA

Management Transition at Mindshare MENA

News | Posted 17th January 2016

Ravi Rao steps up as new CEO on 1 February following Samir Ayoub appointment to Delegate of the Board.

Mindshare appoints Karl Cluck as Chief Client Officer for Asia Pacific

Mindshare appoints Karl Cluck as Chief Client Officer for...

News | Posted 11th January 2016

Asia Pacific, 11th January 2016 - Mindshare, the global media agency network that is part of WPP, has appointed Karl Cluck to the role of Chief Client Officer for Mindshare Asia Pacific.

POV: CES 2016

POV: CES 2016

News | Posted 11th January 2016

Mindshare Point of View: an overview of the Consumer Electronics Show (CES), which took place last week in Las Vegas. As predicted, CES showcased an abundance of faster and smarter technology.

Mindshare Ends Year on Top Across All Major Awards

Mindshare Ends Year on Top Across All Major Awards

News | Posted 16th December 2015

Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally.

MINDSHARE APAC WIN CAMPAIGN AGENCY OF THE YEAR

MINDSHARE APAC WIN CAMPAIGN AGENCY OF THE YEAR

News | Posted 16th December 2015

Mindshare took home the top honors at the annual Campaign Agency of the Year awards last night, after winning 15 agency and 11 people awards over the course of the three ceremonies.

POV: 2016 Back to the Future

POV: 2016 Back to the Future

News | Posted 11th December 2015

Mindshare Point of View: A sneak peek into the future, and explores what 2016 could bring for the digital marketing world.

POV: Telcos jumping on the ad blocking bandwagon

POV: Telcos jumping on the ad blocking bandwagon

News | Posted 4th December 2015

The ad blocking debate continues to gain momentum this week in the UK, with mobile carriers EE [Deutsche Telekom/Orange] & O2 [Telefonica] the latest to enter the ring with bold proposals around network level ad blocking.

POV: Google App Streaming

POV: Google App Streaming

News | Posted 30th November 2015

Mindshare Point of View: Last week Google announced the launch of App streaming, taking a big step towards the creation of a “Web of Apps”. The logic behind Google’s decision is that at present about 40% of Google searches return content found in Apps such as Facebook, Instagram, and Pinterest and this figure is only set to rise.

Unilever Selects Mindshare

Unilever Selects Mindshare

News | Posted 23rd November 2015

WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review.

POV: China’s Single’s Day Shopping Mania

POV: China’s Single’s Day Shopping Mania

News | Posted 18th November 2015

91.2 billion RMB (14.3 billion USD) gross merchandise value was generated on Nov. 11, China’s Single’s Day. This refreshed the world record for the highest daily gross merchandise value traded on a single e-commerce platform. Mindshare brings you a few insights into the shopping mania.

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