Singapore, 17 July 2014 –Mindshare, the media agency network that is part of WPP, and Big data company AdNear have announced a partnership to take audience and location-based mobile advertising services to brands across APAC
10 July 2014, New York / London / Singapore: Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology.
Mindshare Point of View - On July 2nd, Facebook agreed to acquire LiveRail, the 3rd largest online video advertising management platform that operates across desktop, mobile devices and IPTV (behind leaders Brightroll and Specific Media). While the transaction hasn’t closed yet, the total deal size is estimated to be around $500m.
Global Marketing Consultancy R3 Worldwide announces that for the first time in history, one agency has taken 1st place across the survey categories of the R3 agencyScope study.
03 July 2014, London: Castrol, one of the world’s leading lubricant brands, and Mindshare, the global media agency network that is part of WPP, are activating Castrol’s FIFA World Cup 2014 sponsorship using a state-of-the-art digital Loop room.
24 June 2014, London: Mindshare, the global media agency network that is part of WPP, has been awarded the pan-European media planning and buying account for Hertz the world's leading general use car rental brand. The account covers all above the line media duties for the Hertz, Dollar, Thrifty and Firefly brands in ‘corporately-owned’...
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. Ashutosh Srivastava, Chairman & CEO, APAC &...
Dubai, United Arab Emirates – 24 June 2014 – Mindshare MENA, part of the global media agency network owned by WPP, is excited to announce that it has once again been recognized as a top performer in the industry by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies,...
Mindshare Point of View: Amazon has built a huge business, but almost no actual profits, by consistently ignoring margins to focus on growth. The launch of the Fire Phone suggests that it is changing that strategy in so much as it could generate massive margins and growth, if it locks people in to the Amazon ecosystem.
Mindshare Point of View: LinkedIn announced last week that it has upgraded the search capabilities available to its users to the new “Galene” platform. While not a major statement in itself the announcement does connect to the company’s future ambitions (announced in March 2012) to develop an Economic Graph, based on it being the leading profession
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