Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?
Mindshare Point of View: Following a series of successful localised tests, YouTube is going global with a wealth of new social features which allow users to send videos, comments and reaction to individuals and groups as well as to chat in-app, essentially turning YouTube into another mobile messenger.
Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide central chief executive at the Group M agency, replacing Marco Rimini.
Mindshare Point of View: More transparency and the need for a full-stack approach have driven this acquisition. Mindshare FAST has been built on this approach, leveraging mPlatform and the best in class from the ecosystem has allowed us to be ahead of the curve and this acquisition shows the market is evolving towards a similar model.
Mindshare Point of View: Google and Facebook continue to race along in high gear, whilst Twitter seems stuck in neutral. However, all three companies appear to have in place strategies that, at least on paper, address their vulnerabilities and may contribute to greater growth.
Mindshare, the global media agency that is part of WPP, has become the first global media agency to gain Channel Partner status for developing ‘Actions on Google’, the term given to apps on the Google Assistant.
MINDSHARE NORTH AMERICA APPOINTS SCOTT WENSMAN AS ATLANTA OFFICE LEAD ATLANTA—July 25, 2017— Mindshare North America, the global media agency network that's part of WPP, today announced the appointment of Scott Wensman as Atlanta Office Lead. Wensman’s remit includes operations, new business, executive client support, and talent...
Mindshare Point of View: Amazon is continuing to grow its ecosystem by launching its own version of a social media network. Amazon Spark features lifestyle and product imagery as well as user general content in a newsfeed like format that can receive likes and comments.
Mindshare Point of View: Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.
Mindshare Point of View: Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.
Mindshare Point of View: Placing voice at the heart of Prime Day is a bold statement from Amazon and shows a big bet on voice and a belief that some of its future growth will come from consumer adoption of the technology. Offering exclusive deals and promotions to voice shoppers will become commonplace for Amazon.
Mindshare Point of View: Our future is a series of these joint ventures with our clients – a network of networks - re–organised with the channel and audience first and with KPIs that align brand and demand.
POSSIBLE and Mindshare have announced an Amazon services partnership to unify sales, brand marketing, and shopper and ecommerce efforts for greater efficiency and impact.
Showing 1 - 16 of 387 results