News

POV: DMEXCO 2016

POV: DMEXCO 2016

News | Posted 19th September 2016

DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.

Mindshare North America Appoints Diana Gordon as Director of Shop+ Mindshare NA Expands Dedicated Retail Unit in Chicago

Mindshare North America Appoints Diana Gordon as Director...

News | Posted 8th September 2016

NEW YORK—September 8, 2016—Mindshare North America, the global media agency network that’s part of WPP, announced today the appointment of Diana Gordon as Senior Partner, Director of Shop+, the agency’s dedicated retail and e-commerce unit.

Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

Mindshare appoints Mahendra Upadhyay as Head of Data &...

News | Posted 8th September 2016

Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology. In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare.

POV: iPhone 7

POV: iPhone 7

News | Posted 8th September 2016

Today, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

POV: Facebook launches Lifestage

POV: Facebook launches Lifestage

News | Posted 31st August 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

Adweek honors Mindshare at 2016 project Isaac awards

Adweek honors Mindshare at 2016 project Isaac awards

News | Posted 26th August 2016

Agency Awarded by Adweek for Second Consecutive Year. Mindshare North America today announced that Adweek, the leading source of news for marketing, media, and advertising professionals, has honored the agency in the Project Isaac Awards.

POV: Pinterest Promoted Videos

POV: Pinterest Promoted Videos

News | Posted 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

Mindshare appoints Aloun Liu as Head of Data and Technology APAC

Mindshare appoints Aloun Liu as Head of Data and...

News | Posted 15th August 2016

Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Aloun Liu to the newly created role of Head of Data & Technology for the Asia Pacific region

Mindshare Malaysia promotes Cindy Chia to Managing Director

Mindshare Malaysia promotes Cindy Chia to Managing...

News | Posted 15th August 2016

Mindshare Malaysia has announced a change in its leadership team.

POV: Instagram Stories

POV: Instagram Stories

News | Posted 10th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

POV: Quarterly Earnings Q2 2016

POV: Quarterly Earnings Q2 2016

News | Posted 5th August 2016

The second is a summary and analysis of the Q2 2016 quarterly earnings reports. Firstly, Apple reported a decline in sales of iPads, iPhones, and Macs, with revenue continuing to decline year on year. However, despite this Apple’s stock price has not decreased as the decline was actually less than expected.

POV: Olympics Rule 40

POV: Olympics Rule 40

News | Posted 5th August 2016

The article covers the rules for advertising as denoted by “Rule 40” surrounding the upcoming Olympic Games kicking off in Rio today. Rule 40, is intended to create a window of “exclusivity” for Official Olympic Sponsors, prevent ambush marketing, and ultimately protect a vital source of revenue.

Where place your Olympic bets: new research from Mindshare North America

Where place your Olympic bets: new research from...

News | Posted 2nd August 2016

Mindshare NA Explores Consumer Habits, Brand Opportunities, and More

GroupM predicts 2017 global marketing expenditures will surpass $1 Trillion

GroupM predicts 2017 global marketing expenditures will...

News | Posted 2nd August 2016

2016 Global Ad Investment Revised Downward With Slower ‘New Normal’ Growth in China USA Again Top Driver of Global Ad Growth in 2016 Digital Advertising Investment Accounts for 99 Percent of Net 2016 Growth versus Traditional Media

POV: Spotify Programmatic

POV: Spotify Programmatic

News | Posted 29th July 2016

Spotify’s mobile audio ad inventory is now available programmatically through private marketplace (PMP) deals, thanks to partnerships with AppNexus, The Trade Desk, MediaMath and Rubicon.

POV: Yahoo Acquisition

POV: Yahoo Acquisition

News | Posted 26th July 2016

Mindshare Point of View: After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago. Notably the acquisition doesn’t include two of Yahoo’s more prized possessions: its stake in Alibaba Holding Groups and Yahoo Japan.

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