Mindshare Point of View: This covers last weekend’s Super Bowl. An event which witnessed the online giants Google, Facebook, Twitter, and Snapchat competing to achieve the best extended Super Bowl experience. The clear winner this year was Snapchat.
Asia Pacific - Mindshare, the global media agency network, that is part of WPP, has appointed Jacob Kvist to the role of Chief Investment Officer for Mindshare Asia Pacific. Jacob had previously been the CEO for GroupM Vietnam, which is a role that Ed Thesiger will take over in addition to his current role as CEO of GroupM Indonesia.
Asia Pacific, 11th January 2016 - Mindshare, the global media agency network that is part of WPP, has appointed Karl Cluck to the role of Chief Client Officer for Mindshare Asia Pacific.
Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally.
The ad blocking debate continues to gain momentum this week in the UK, with mobile carriers EE [Deutsche Telekom/Orange] & O2 [Telefonica] the latest to enter the ring with bold proposals around network level ad blocking.
Mindshare Point of View: Last week Google announced the launch of App streaming, taking a big step towards the creation of a “Web of Apps”. The logic behind Google’s decision is that at present about 40% of Google searches return content found in Apps such as Facebook, Instagram, and Pinterest and this figure is only set to rise.
91.2 billion RMB (14.3 billion USD) gross merchandise value was generated on Nov. 11, China’s Single’s Day. This refreshed the world record for the highest daily gross merchandise value traded on a single e-commerce platform. Mindshare brings you a few insights into the shopping mania.
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