POV: Coalition for Better Ads - ad blocking

POV: Coalition for Better Ads - ad blocking

News | Posted 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Mindshare strengthens digital expertise with new executives

Mindshare strengthens digital expertise with new executives

News | Posted 12th October 2017

Digital strategist Lukas Adamis takes over Strategy Lead as new Head of Business Development / Digital Marketing expert Dennis Heidman becomes new client lead Unilever and office lead Hamburg

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

News | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

POV: Advertising Week New York

POV: Advertising Week New York

News | Posted 29th September 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

POV: YouTube Director Mix

POV: YouTube Director Mix

News | Posted 29th September 2017

Mindshare's Point of View: YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters.

Mindshare North America wins big at the digital trading awards, SMARTIES, and more

Mindshare North America wins big at the digital trading...

News | Posted 29th September 2017

Mindshare North America, the global media agency network that’s part of WPP, won big at The Drum’s U.S. Digital Trading Awards last week, taking home the prize for Best Digital Trading Team for its work with Kimberly-Clark on programmatic buying.

Mindshare Named Global Mobile Agency of the Year by MMA

Mindshare Named Global Mobile Agency of the Year by MMA

News | Posted 28th September 2017

Mindshare Wins Big Across Both Global SMARTIES and North American SMARTIES Awards

POV: Apple iOS Update Safari Ad Blocking

POV: Apple iOS Update Safari Ad Blocking

News | Posted 22nd September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Posted 22nd September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

DMEXCO 2017

DMEXCO 2017

News | Posted 15th September 2017

Mindshare Point of View: DMEXCO remains a key event on the digital and advertising conference calendar. However, unlike Cannes or other events, it is uniquely “digitally-born” and thus tends to skew much more into technology and data and deeper digital issues than others.

POV: New LinkedIn Audience Network

POV: New LinkedIn Audience Network

News | Posted 8th September 2017

Mindshare Point of View: LinkedIn has released an updated version of its Audience Network - giving advertisers a way to serve LinkedIn’s flagship native mobile ads — Sponsored Content — on other publisher networks and extending the platform’s reach to tens of thousands of websites and apps.

POV: Alexa and Cortana get chatty

POV: Alexa and Cortana get chatty

News | Posted 1st September 2017

Mindshare Point of View: Amazon’s AI Alexa and Microsoft’s AI Cortana will now be able to ‘talk to each other’ with a deal that makes it possible to access one AI’s services from the other.

Mindshare launches ANNA

Mindshare launches ANNA

News | Posted 1st September 2017

Mindshare develops ‘ANNA’ to move clients from ‘programmatic’ to ‘progammable’ media - launching with AppNexus and Jivox.

POV: Google and Walmart Partner for e-commerce

POV: Google and Walmart Partner for e-commerce

News | Posted 25th August 2017

Point of View: Google has partnered with Walmart to sell hundreds of thousands of products on Google Express and Google Assistant, Google’s voice-enabled artificial intelligence (AI) platform integrated into Android phones and Google Home.

POV: Facebook Watch

POV: Facebook Watch

News | Posted 18th August 2017

Mindshare Point of View: Facebook has introduced a new video hub offering some U.S. users - short episodic series from content partners including A&E, Major League Baseball and National Geographic.

POV: ‘Netflixisation’ of sports

POV: ‘Netflixisation’ of sports

News | Posted 18th August 2017

Mindshare Point of View: On 8th August, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around the globe.” What if this day of sports obscurity was more than a fun stunt but in fact a glimpse into the future of sports media?

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