Mindshare appoints new Chief Executive Officer for North America

Mindshare appoints new Chief Executive Officer for North...

News | Posted 15th July 2013

Mindshare, the award-winning global media agency network that is part of GroupM, today named Colin Kinsella as its new Chief Executive Officer for North America.

Mindshare Best Overall Media Agency According to New Survey

Mindshare Best Overall Media Agency According to New Survey

News | Posted 8th July 2013

Mindshare, the global media agency network, has been rated the best overall media agency according to the first annual International Media Image Survey (I-MIS) – offering both the best strategic planning and the strongest technical solutions when compared with its rivals.

Mindshare Most Awarded Media Agency Across Cannes Lions 2013

Mindshare Most Awarded Media Agency Across Cannes Lions 2013

News | Posted 22nd June 2013

Cannes, 22nd June, 2013: Mindshare, the global media agency network, is the most awarded media agency across all Cannes Lions categories at the 2013 Festival, seeing campaigns recognized in 8 Lions categories.

Mindshare Wins Gold Media Lion for Kleenex Adaptive Marketing

Mindshare Wins Gold Media Lion for Kleenex Adaptive...

News | Posted 18th June 2013

Cannes, 18th June, 2013: Mindshare, the global media agency network, has been awarded the Gold Media Lion in Cannes for Kimberly-Clark’s Kleenex Adaptive Marketing campaign in the UK.

Mindshare Promotes McRae and Baron to Joint CEO Role Across EMEA

Mindshare Promotes McRae and Baron to Joint CEO Role...

News | Posted 11th June 2013

Europe, 11th June, 2013: Mindshare, the global media agency network, is restructuring its European operations, splitting the region into two distinct groups, and promoting Helen McRae and Christof Baron to the role of joint CEO across EMEA.

Twitter And WPP Announce Global Strategic Partnership

Twitter And WPP Announce Global Strategic Partnership

News | Posted 7th June 2013

Unique agreement spans multiple WPP units, including GroupM, Kantar and digital agencies

Mindshare expands mobile capability with hire of top mobile veteran

Mindshare expands mobile capability with hire of top...

News | Posted 5th June 2013

NEW YORK— Mindshare today announced that it has appointed industry veteran Jeff Malmad as Mobile Leader, heading up the company’s growing mobile practice

Mindshare North America Appoints Chief Strategy Officer

Mindshare North America Appoints Chief Strategy Officer

News | Posted 5th June 2013

NEW YORK 5th June 2013 — Mindshare, the global media agency network, today named Jordan Bitterman to the newly created role of Chief Strategy Officer for Mindshare North America.

Mindshare and OgilvyAction partner to design rural marketing solutions

Mindshare and OgilvyAction partner to design rural...

News | Posted 15th May 2013

Singapore, May 15, 2013 – Mindshare and OgilvyAction have come together to create the first full suite of communication solutions aimed at rural and low-income consumers across Asian markets. Operations are being carried out across India, Vietnam, Indonesia and Thailand.

Cannes Lions Launches New Lions Live Initiative

Cannes Lions Launches New Lions Live Initiative

News | Posted 13th May 2013

The Cannes Lions International Festival of Creativity has announced that this year, a selection of its world-class content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and YouTube.

POV: Ferguson Retired

POV: Ferguson Retired

News | Posted 10th May 2013

MINDSHARE POINT OF VIEW - At 9:17am on Wednesday 8th May 2013, Manchester United’s Press Office (@ManUtd_PO) sent out a short tweet explaining that Sir Alex Ferguson had retired as Manchester United manager after 26 and a half years, accompanied with #ThankYouSirAlex.

Dyson Appoints Mindshare to Global Media Account

Dyson Appoints Mindshare to Global Media Account

News | Posted 9th May 2013

Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120m global media account following a competitive pitch.

Mindshare India Awarded by Client for overall Excellence

Mindshare India Awarded by Client for overall Excellence

News | Posted 9th May 2013

Mindshare India has been awarded the Agency Eureka! for outstanding performance in the annual Aditya Birla Financial Services Group Eureka Awards

Facebook’s New Video Ads

Facebook’s New Video Ads

News | Posted 8th May 2013

Background As online video advertising grows on a global scale, many platforms are looking to capitalize on this opportunity and to capture some share of TV advertising revenue. Among these platforms, Facebook is looking to launch a new video ad format later on this summer. Details There has been no official announcement as yet, but it is...

Mindshare wins at AMMA awards in Belgium

Mindshare wins at AMMA awards in Belgium

News | Posted 7th May 2013

Mindshare Belgium stole the limelight at the Annual Masters of Media Awards with a record haul of five wins – the most ever for a media agency.

Where Next For Yahoo?

Where Next For Yahoo?

News | Posted 3rd May 2013

Background Many felt that Yahoo’s decision to appoint ex-Googler Marissa Meyer would result in a surge in its fortunes. Things have certainly started looking up at Yahoo, with the company making a number of acquisitions, releasing improved earnings, making content announcements, and generally making more noise in the market than it has done for...

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