Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.
Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.
From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...
-Mindshare FAST@Grey London combines media, data and creative in pioneering collaboration- WPP creative agency Grey London and media agency Mindshare have partnered to establish Mindshare FAST@Grey London: a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising – at an...
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.
Mindshare Point of View: No lines? No checking out? No way! Actually, “Yes Way!” says online retail giant Amazon that announced this week that it plans to launch a new brick-and-mortar store concept that eliminates the traditional checkout process entirely.
Mindshare Point of View: Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet. Facebook is attempting to solve this problem with the introduction of Express Wi-Fi.
Low GDP Growth and Other Factors Constrain Advertisers to do More with Less Advertisers Sustain Budgets in Face of Trump and Brexit Uncertainty Faster-growth markets and Digital Media Continue as Top Growth Drivers
Mindshare Point of View: It was reported this week that Snapchat video ads are viewed for less than three seconds on average (http://adage.com/article/digital/snapchat-video-ads-average-3-seconds-a-view/306915/). This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users.
Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just keep coming back with new names, upgraded technology and refreshed mojo.
Showing 17 - 32 of 358 results