POV: The Coalition for Better Ads

POV: The Coalition for Better Ads

News | Posted 29th March 2017

Point of View: This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles.

POV: Google Changes Exact Match Keywords

POV: Google Changes Exact Match Keywords

News | Posted 29th March 2017

Point of View: Google’s philosophy has and always will be, to spread a wider net to capture available traffic and then filter out what you do not want rather than build a net which is restrictive and not capture what is available.

POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Posted 21st March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

POV: SXSWi 2017

POV: SXSWi 2017

News | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Sponsored Stories on Instagram

POV: Sponsored Stories on Instagram

News | Posted 10th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

Mindshare Worldwide appoints Liz Salway to run Worldwide Programmatic Team, promotes Adam Ray to Global Programmatic Role

Mindshare Worldwide appoints Liz Salway to run Worldwide...

News | Posted 2nd March 2017

London, 28th February 2016: Mindshare Worldwide, the media agency network that is part of WPP, has appointed Liz Salway to run its Worldwide programmatic team and promoted Adam Ray to the new role of Global Head of Programmatic.

POV: Facebook Mid-Roll Roll Out

POV: Facebook Mid-Roll Roll Out

News | Posted 2nd March 2017

Mindshare Point of View: Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers. In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Quarterly Earnings Q4 2016

POV: Quarterly Earnings Q4 2016

News | Posted 9th February 2017

Mindshare Point of View: The first major earnings reports of the year are out, covering the major players and their Q4 results.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

Mindshare Asia Pacific Tops New Business Leagues

Mindshare Asia Pacific Tops New Business Leagues

News | Posted 7th February 2017

Asia Pacific – Mindshare, the global media agency network, that is part of WPP, has dominated the 2016 Asia Pacific new business leagues according to independent consulting firm R3.

POV: Snapchat & mDAR Measurement

POV: Snapchat & mDAR Measurement

News | Posted 3rd February 2017

Mindshare Point of View: Snapchat announced that advertising partners will now be able to buy in-app ad space by audiences - including age group and gender - using a partnership with Nielsen’s Mobile Digital Ad Ratings (mDAR). The move is intended to better position the channel against both digital and traditional TV competitors.

POV: Facebook Measurement Update

POV: Facebook Measurement Update

News | Posted 3rd February 2017

Mindshare Point Of View: In the face of recent criticism over inaccurate data reporting, Facebook has announced a series of initiatives designed to provide deeper understanding of the performance of its products and increased levels of third party measurement.

Welcome to the Boomaissance: Mindshare North America Releases New Culture Vulture Trends Report

Welcome to the Boomaissance: Mindshare North America...

News | Posted 27th January 2017

From the Informal Normal to 21st Century Success, New Mindshare NA Research Reveals Crucial Consumer and Media Insights for Brands NEW YORK—January 26, 2017 – It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture...

Grey London Partners with Mindshare for Live, Adaptive Creative

Grey London Partners with Mindshare for Live, Adaptive...

News | Posted 26th January 2017

-Mindshare FAST@Grey London combines media, data and creative in pioneering collaboration- WPP creative agency Grey London and media agency Mindshare have partnered to establish Mindshare FAST@Grey London: a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising – at an...

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