New York, London, Singapore, Shanghai, June 16, 2017: WPP agencies Ogilvy and Mindshare announced today that Neo will join Mindshare as part of the Mindshare Performance Group, effective immediately.
Winning a stand out twenty trophies at the China Digital Media Awards for their efforts in digital marketing, Mindshare was by far the most awarded agency for the inaugural show.
Mindshare Point of View: Apple's Worldwide Developers Conference (WWDC) was on Monday June 5. For brands and agencies alike, the event held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.
Mindshare Point of View: Google has announced that its widely used Chrome browser (just over half of all browsers used globally across all devices) will begin to ‘filter’ ‘annoying experiences’ (ads) from 2018. Reports suggest that the technology will be switched on by default on both mobile and desktop browsers.
The Third Wave is here and we are on the verge of something big – both for consumers and marketers. We are seeing advancements that will help us augment, simplify and enhance our lives. It’s vital to keep pace or you will fall behind, so wax up your board and go surf the waves with Google.
Mindshare Point of View: The Digital NewFronts remain a key venue for publishers to unveil their latest wares. Digital publishers continue to innovate: bettering brand safety, investing in new vehicles like live streaming, piloting and growing AR/VR capabilities and enhancing the distribution available on their platforms.
Mindshare integrates performance unit Fast into heart of agency to simplify transformation for clients
Mindshare, the global media agency that is part of WPP, is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation…to help clients
Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition!
Mindshare Point of View: Seven Independent ad tech companies set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. The consortium is managed by AppNexus, MediaMath and LiveRamp, who will also provide data matching.
Asia Pacific - Mindshare Greater China and GroupM Hong Kong have appointed Caroline Chan to lead the Hong Kong office for Mindshare. She takes over from Paul Gibbins who has led the office for four years and moves on to lead a large regional business for Mindshare based in Bangkok.
Mindshare Point of View: Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside skills. Skills are the branded-content experiences accessible through Amazon’s virtual assistant Alexa available on the Echo and Dot devices.
Mindshare Point of View: It was the first conference since founder and CEO Mark Zuckerberg announced a 10-year plan for Facebook last year, focusing on technologies that will completely transform the way consumers use the platform.
Mindshare Point of view: Google has announced that it will be launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation or EBDA for short. Expected to launch in May 2017, the beta will be open to a select few of its technology partners and hundreds of publishers.
Mindshare Point of view: while Twitter did lose a major partnership, this probably isn’t going to be the make or break moment for the platform. Competitors like Instagram and Snapchat have increasingly been stealing the social share, resulting in a struggle to keep advertisers’ attention. Still, Twitter is making a large effort to stay in the game.
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