POV: Snap Audience Filter and Snap Pixel

POV: Snap Audience Filter and Snap Pixel

News | Posted 17th November 2017

Mindshare Point of View: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging.

POV: Facebook Dark Posts

POV: Facebook Dark Posts

News | Posted 10th November 2017

Mindshare Point of View: Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands.

Facebook and Apple Results

Facebook and Apple Results

News | Posted 3rd November 2017

This week both Facebook and Apple released their quarterly results. Facebook face an identity crisis, and is the iPhoneX the beginning of the end for apple.

Happy Birthday Mindshare

Happy Birthday Mindshare

News | Posted 31st October 2017

November 1st, 2017 - Mindshare is celebrating its 20th anniversary today. We were born in Taiwan on 1 November 1997 as a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries. 

Mindshare Partners with ENACTUS to help achieve UN Sustainable Development Goals as it celebrates its Twentieth Birthday

Mindshare Partners with ENACTUS to help achieve UN...

News | Posted 31st October 2017

‘The World’, November 1st 2017: Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs).

POV: Twitter, Amazon and Alphabet Q3 Results

POV: Twitter, Amazon and Alphabet Q3 Results

News | Posted 27th October 2017

Mindshare Point of View: Twitter, Amazon and Google (Alphabet) all posted latest results this week and you won’t believe what happened next…

POV: Snap and NBC launch a new Content Studio Together

POV: Snap and NBC launch a new Content Studio Together

News | Posted 20th October 2017

Mindshare Point of View: Snap Inc. is launching a new digital content studio in partnership with NBC Universal to produce original content designed to be consumed through Snapchat, signing up independent filmmakers Mark and Jay Duplass as its first creative partners.

POV: Coalition for Better Ads - ad blocking

POV: Coalition for Better Ads - ad blocking

News | Posted 13th October 2017

Mindshare Point Of View: Better ads - ad blocking issue is clearly going to run and run as two sides of the advertising ecosystem vie for control of their own destiny.

Mindshare strengthens digital expertise with new executives

Mindshare strengthens digital expertise with new executives

News | Posted 12th October 2017

Digital strategist Lukas Adamis takes over Strategy Lead as new Head of Business Development / Digital Marketing expert Dennis Heidman becomes new client lead Unilever and office lead Hamburg

POV: Google Stamp, Snapchat Discovery and Facebook Stories

POV: Google Stamp, Snapchat Discovery and Facebook Stories

News | Posted 6th October 2017

Mindshare Point of View: More details surfaced this week about a new service being developed by Google that is yet another imitation of a Snapchat originated service.Google Stamp is a Snapchat Discover lookalike that will allow users to swipe through a slideshow-style format.

POV: Advertising Week New York

POV: Advertising Week New York

News | Posted 29th September 2017

Mindshare's Point of View: Advertising Week, now in five cities, continues to be a key industry event, best for those looking to network and have meaningful discussions about the current state of the industry, as well as what is coming up next.

POV: YouTube Director Mix

POV: YouTube Director Mix

News | Posted 29th September 2017

Mindshare's Point of View: YouTube has announced the launch of a new software tool called Director Mix, which allows users to create multiple versions of a video based on different targeting parameters.

Mindshare North America wins big at the digital trading awards, SMARTIES, and more

Mindshare North America wins big at the digital trading...

News | Posted 29th September 2017

Mindshare North America, the global media agency network that’s part of WPP, won big at The Drum’s U.S. Digital Trading Awards last week, taking home the prize for Best Digital Trading Team for its work with Kimberly-Clark on programmatic buying.

Mindshare Named Global Mobile Agency of the Year by MMA

Mindshare Named Global Mobile Agency of the Year by MMA

News | Posted 28th September 2017

Mindshare Wins Big Across Both Global SMARTIES and North American SMARTIES Awards

POV: Apple Special Event & MWC Americas

POV: Apple Special Event & MWC Americas

News | Posted 22nd September 2017

Mindshare's Point of View: Enabled. Faster. Smarter. Transparent. Mobile is no longer just about your phone. While many have been critical of the focus on features rather than benefits in the mobile space lately, read between the lines and see that much of this development is about simplification for the consumer.

POV: Apple iOS Update Safari Ad Blocking

POV: Apple iOS Update Safari Ad Blocking

News | Posted 22nd September 2017

Mindshare's Point of View: Safari third party cookie deletion will spur on innovation in digital ad tracking – the threat of losing cookies raises its head every so often and the industry will need to start heavily investing in new methods of delivering high quality user targeting without cookies.

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