Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.
Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.
Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.
Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
Mindshare Point of View: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative.
Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.
Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.
Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.
The second is a summary and analysis of the Q2 2016 quarterly earnings reports. Firstly, Apple reported a decline in sales of iPads, iPhones, and Macs, with revenue continuing to decline year on year. However, despite this Apple’s stock price has not decreased as the decline was actually less than expected.
Mindshare Point of View: After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83b in cash, slightly more than the $4.4b it paid for AOL just over a year ago. Notably the acquisition doesn’t include two of Yahoo’s more prized possessions: its stake in Alibaba Holding Groups and Yahoo Japan.
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