POV: Google and YouTube Brand Safety

POV: Google and YouTube Brand Safety

News | Posted 21st March 2017

Mindshare Point of View: Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools.

POV: SXSWi 2017

POV: SXSWi 2017

News | Posted 17th March 2017

Mindshare Point of View: Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

POV: Sponsored Stories on Instagram

POV: Sponsored Stories on Instagram

News | Posted 10th March 2017

Mindshare Point of View: Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.

POV: MWC 2017 Trends Prediction

POV: MWC 2017 Trends Prediction

News | Posted 24th February 2017

Mindshare Point of View: Each year MWC gets closer to becoming the CES of Europe and in 2017 you can be sure that the trend of covering more than mobile will continue. Whether you are heading to Barcelona for VR, AR, Drones, 5G or IOT you’ll be among 100,000+ people getting their mobile geek on.

POV: Starbucks Social Gifting Launches on WeChat

POV: Starbucks Social Gifting Launches on WeChat

News | Posted 15th February 2017

Mindshare Point of View: This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.

POV: Search Targeting on Pinterest

POV: Search Targeting on Pinterest

News | Posted 9th February 2017

Mindshare Point of View: Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.

POV: CES 2017

POV: CES 2017

News | Posted 12th January 2017

Mindshare Point of View: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.

POV: Spotify Branded Moments

POV: Spotify Branded Moments

News | Posted 21st October 2016

Mindshare Point of View: Spotify is serving its first vertical video ads - a mobile-first video format named "Branded Moments" that offers its 70m ‘non-subscriber’ users thirty minutes of commercial-free music.

Mindshare's Cheryl Idell named one of Adweek's L.A. Media Stars

Mindshare's Cheryl Idell named one of Adweek's L.A. Media...

News | Posted 13th October 2016

Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.

POV: Snap Inc New Advertising Technology

POV: Snap Inc New Advertising Technology

News | Posted 13th October 2016

Mindshare Point of View: Snap Inc has expanded its advertising offering by unveiling a new API. It now allows advertisers to experiment with ads using different creative concepts simultaneously, in order to optimize for the best performing creative.

POV: Alphabet Announcements

POV: Alphabet Announcements

News | Posted 5th October 2016

Mindshare Point of View on Alphabet/Google’s flurry of hardware announcements yesterday – new Pixel phones, Chromecast, a Home speaker, Daydream View VR headset.

POV: iPhone 7

POV: iPhone 7

News | Posted 8th September 2016

Today, Apple held its annual September Event to reveal the next wave of products and software. Most of the hype surrounded the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2.

POV: Facebook launches Lifestage

POV: Facebook launches Lifestage

News | Posted 31st August 2016

Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video.

POV: Pinterest Promoted Videos

POV: Pinterest Promoted Videos

News | Posted 23rd August 2016

Pinterest has introduced Promoted Video ads this week in an effort to expand its capabilities and keep pace with its evolving counterparts Facebook, Instagram, YouTube and Snapchat. With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts.

POV: Instagram Stories

POV: Instagram Stories

News | Posted 10th August 2016

Last week Instagram introduced Stories, allowing users to share multiple photos and videos together in a slideshow format with their followers. Clearly taking inspiration from others, Instagram CEO Kevin Systrom said that Snapchat “deserve all the credit” for this montage style.

POV: Quarterly Earnings Q2 2016

POV: Quarterly Earnings Q2 2016

News | Posted 5th August 2016

The second is a summary and analysis of the Q2 2016 quarterly earnings reports. Firstly, Apple reported a decline in sales of iPads, iPhones, and Macs, with revenue continuing to decline year on year. However, despite this Apple’s stock price has not decreased as the decline was actually less than expected.

Showing 1 - 16 of 123 results