Mindshare Success at the Festival of Media Global Awards

Winners of the Festival of Media Global Awards were announced yesterday and Mindshare took home an impressive 17 trophies across 9 campaigns and 5 countries.  Additionally, Mindshare India was named the festival’s Agency of the Year, an accolade for the agency with the best performance across different campaigns and categories after winning 2 Golds and 3 Silver awards.

Also at the awards ceremony: Mindshare China picked up a Gold, a Silver and a Bronze award; Mindshare Sweden won a Gold and a Bronze; Mindshare USA won a Gold, a Silver and 2 Bonzes and Mindshare Vietnam scooped a Gold and 2 Silver awards.

Adam Gerhart, Mindshare’s Global CEO, said: ‘It is fantastic to see the recognition of the amazing innovation, expertise and intentional work from our teams across a wide spectrum of categories. I am immensely proud of everyone, particularly the team in India, for setting the bar for the industry. These awards are also a testament to our clients who place their trust in us as their key growth partners, day-in, day-out, as together we strive to create work that challenges norms and pushes the boundaries of the industry.”

2021 Festival of Media Global Awards – Mindshare Win List:

Category	Award	Campaign / Agency	Market	Client
Agency of the Year	Grand Prix	Mindshare	India
Best Campaign for a Local Brand	Gold	Beyond the confines of HER kitchen	India	Active Wheel
Best Use of Data & Insight	Gold	Boost Stamina Meter	India	Boost
Best Distribution and Amplification of Content	Gold	The Growth of Colonel KI	China	KFC
Best Campaign for a Celebration, Observance or Awareness Day	Gold	Dove: #CheckYourself	Sweden	Dove
Best Branded Content	Gold	Commit to C.A.R.E.	USA	Dove Men+Care
Best Communications Strategy	Gold	How Vietnam Contained COVID-19	Vietnam	Lifebuoy
Best Use of Digital Media - Mobile	Silver	Beyond the confines of HER kitchen	India	Active Wheel
The Impact Award	Silver	Beyond the confines of HER kitchen	India	Active Wheel
Best Use of Real Time Marketing	Silver	Boost Stamina Meter	India	Boost
Best Use of Talent	Silver	Pepsi Black’s Virtual Band Experience	China	Pepsi
Best Inclusive Campaign	Silver	Commit to C.A.R.E.	USA	Dove Men+Care
Best Response to Covid-19	Silver	How Vietnam Contained COVID-19	Vietnam	Lifebuoy
The Effectiveness Award	Silver	How Vietnam Contained COVID-19	Vietnam	Lifebuoy
Best Integrated Campaign	Bronze	The Growth of Colonel KI	China	KFC
Best Engagement Strategy	Bronze	Dove: #CheckYourself	Sweden	Dove
Best Use of Traditional Media – Audio	Bronze	Worming our way into Gen Z’s subconscious	USA	Trolli
Best Distribution and Amplification of Content	Bronze	Black Community PMP	USA	U by Kotex