23rd May 2019

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

London, Istanbul, Mumbai, Bangkok, Shanghai, Sydney, 23rd May 2019:  Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.

Mindshare China was the most shortlisted agency at the Festival and converted this into 2 Gold, 3 Silver and 6 Bronze awards, meaning it also won Agency of the Year!  The work awarded covered KFC, Maybelline, Uniqlo, Lays and Dyson and included AI being used to create new value for viewers of eSports and unique data driven ecommerce work.

Mindshare India followed closely behind with 2 Gold, 2 Silver and 2 Bronze awards and it also took home Campaign of the Year for a campaign for Unilever brand Lifebuoy that helped to reduce instances of common diseases in rural areas using a combination of big data analytics and outbound mobile calls.

Mindshare Australia picked up 5 awards for its work with Foxtel, which received the Special Award for Adtech/Martech and saw the creation of an AI nicknamed ‘Monty’ that could predict when wickets would fall in cricket matches and would alert subscribers to watch to maximise their subscriptions via ads triggered by an API.

In addition, Mindshare UK received a Gold and Silver award for work for Three Mobile, Mindshare Turkey received a Gold for its work with Vodafone and Mindshare Thailand received a Bronze for its work with Unilever.

Mindshare sister agency MediaCom received 20 awards to make it a great night for GroupM, followed by UM with 9, PHD with 7 and OMD with 3.

Full list of Mindshare Winners:

CategoryAwardEntryEntering company
Agency Network of the YearMindshare
Agency of the YearMindshare China
Campaign of the YearLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Special Award - Best Adtech / MarTech PlatformWinnerFoxtel - Monty: The World’s First AI Predictive CommentatorMindshare Sydney
Best Use of AR / VR TechnologyGoldThree - Living Life To The Full Without ConsequencesMindshare UK
Best Use of Live StreamingGoldKFC - The First Colonel to Conquer eSportsMindshare China
Best Use of MobileGoldLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Best Use of Real-time MarketingGoldKFC - The First Colonel to Conquer eSportsMindshare China
Best Use of TechnologyGoldVodafone - Red LineMindshare Turkey
Tech Innovator AwardGoldFoxtel - Monty: The World’s First AI Predictive CommentatorMindshare Sydney
The Effectiveness AwardGoldLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Best Branded Content in digital channelsSilverKFC - The First Colonel to Conquer eSportsMindshare China
Best Engagement StrategySilverMaybelline - Helping Girls Shine in Virtual World and in RealityMindshare China
Best Local Execution of a Global BrandSilverLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Best Use of Data & Insight AwardSilverLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Best Use of Digital MediaSilverFoxtel - Monty: The World’s First AI Predictive CommentatorMindshare Sydney
Best Use of GamificationSilverMaybelline - Helping Girls Shine in Virtual World and in RealityMindshare China
Best Use of Real-time MarketingSilverFoxtel - Monty: The World’s First AI Predictive CommentatorMindshare Sydney
Effective Use of e-CommerceSilverThree - Revolutionizing DR through dataMindshare UK
Best Branded Content in digital channelsBronzeMaybelline - Makeup On the WayMindshare China
Best Communications StrategyBronzeLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Best Use of AR / VR TechnologyBronzeUniqlo - The Biggest Store, the Biggest LaunchMindshare Uniqlo
Best Use of Data & Insight AwardBronzeUnilever - Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer productsMindshare Thailand
Best Use of Digital MediaBronzeKFC - The First Colonel to Conquer eSportsMindshare China
Best Use of Geo-LocationBronzeUniqlo - The Biggest Store, the Biggest LaunchMindshare China
Best Use of MobileBronzeLays - Crunchy Sounds Drive eCommerce BoomMindshare China
Best Use of ProgrammaticBronzeDyson - Setting the New Benchmark for EC TargetingMindshare China
Best Use of TechnologyBronzeFoxtel - Monty: The World’s First AI Predictive CommentatorMindshare Sydney
Impact AwardsBronzeLifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural IndiaMindshare India
Mindshare Global
Mindshare Global