23rd May 2019
Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year
Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year
London, Istanbul, Mumbai, Bangkok, Shanghai, Sydney, 23rd May 2019: Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.
Mindshare China was the most shortlisted agency at the Festival and converted this into 2 Gold, 3 Silver and 6 Bronze awards, meaning it also won Agency of the Year! The work awarded covered KFC, Maybelline, Uniqlo, Lays and Dyson and included AI being used to create new value for viewers of eSports and unique data driven ecommerce work.
Mindshare India followed closely behind with 2 Gold, 2 Silver and 2 Bronze awards and it also took home Campaign of the Year for a campaign for Unilever brand Lifebuoy that helped to reduce instances of common diseases in rural areas using a combination of big data analytics and outbound mobile calls.
Mindshare Australia picked up 5 awards for its work with Foxtel, which received the Special Award for Adtech/Martech and saw the creation of an AI nicknamed ‘Monty’ that could predict when wickets would fall in cricket matches and would alert subscribers to watch to maximise their subscriptions via ads triggered by an API.
In addition, Mindshare UK received a Gold and Silver award for work for Three Mobile, Mindshare Turkey received a Gold for its work with Vodafone and Mindshare Thailand received a Bronze for its work with Unilever.
Mindshare sister agency MediaCom received 20 awards to make it a great night for GroupM, followed by UM with 9, PHD with 7 and OMD with 3.
Full list of Mindshare Winners:
| Category | Award | Entry | Entering company |
| Agency Network of the Year | Mindshare | ||
| Agency of the Year | Mindshare China | ||
| Campaign of the Year | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India | |
| Special Award - Best Adtech / MarTech Platform | Winner | Foxtel - Monty: The World’s First AI Predictive Commentator | Mindshare Sydney |
| Best Use of AR / VR Technology | Gold | Three - Living Life To The Full Without Consequences | Mindshare UK |
| Best Use of Live Streaming | Gold | KFC - The First Colonel to Conquer eSports | Mindshare China |
| Best Use of Mobile | Gold | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |
| Best Use of Real-time Marketing | Gold | KFC - The First Colonel to Conquer eSports | Mindshare China |
| Best Use of Technology | Gold | Vodafone - Red Line | Mindshare Turkey |
| Tech Innovator Award | Gold | Foxtel - Monty: The World’s First AI Predictive Commentator | Mindshare Sydney |
| The Effectiveness Award | Gold | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |
| Best Branded Content in digital channels | Silver | KFC - The First Colonel to Conquer eSports | Mindshare China |
| Best Engagement Strategy | Silver | Maybelline - Helping Girls Shine in Virtual World and in Reality | Mindshare China |
| Best Local Execution of a Global Brand | Silver | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |
| Best Use of Data & Insight Award | Silver | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |
| Best Use of Digital Media | Silver | Foxtel - Monty: The World’s First AI Predictive Commentator | Mindshare Sydney |
| Best Use of Gamification | Silver | Maybelline - Helping Girls Shine in Virtual World and in Reality | Mindshare China |
| Best Use of Real-time Marketing | Silver | Foxtel - Monty: The World’s First AI Predictive Commentator | Mindshare Sydney |
| Effective Use of e-Commerce | Silver | Three - Revolutionizing DR through data | Mindshare UK |
| Best Branded Content in digital channels | Bronze | Maybelline - Makeup On the Way | Mindshare China |
| Best Communications Strategy | Bronze | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |
| Best Use of AR / VR Technology | Bronze | Uniqlo - The Biggest Store, the Biggest Launch | Mindshare Uniqlo |
| Best Use of Data & Insight Award | Bronze | Unilever - Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer products | Mindshare Thailand |
| Best Use of Digital Media | Bronze | KFC - The First Colonel to Conquer eSports | Mindshare China |
| Best Use of Geo-Location | Bronze | Uniqlo - The Biggest Store, the Biggest Launch | Mindshare China |
| Best Use of Mobile | Bronze | Lays - Crunchy Sounds Drive eCommerce Boom | Mindshare China |
| Best Use of Programmatic | Bronze | Dyson - Setting the New Benchmark for EC Targeting | Mindshare China |
| Best Use of Technology | Bronze | Foxtel - Monty: The World’s First AI Predictive Commentator | Mindshare Sydney |
| Impact Awards | Bronze | Lifebuoy - The Adaptive Data Lighthouse - Activating Infection Alert in Rural India | Mindshare India |