26th March 2021

Mindshare Crowned Festival of Media Asia Network of the Year 2021

Shanghai, Mumbai, Singapore | March 26th, 2021 – Mindshare was yesterday crowned Festival of Media Asia’s Network of the Year after taking home 19 trophies, the sixth consecutive year Mindshare has held this accolade. 

The win comes off the back of an incredible evening at the award ceremony, with Mindshare India being additionally named as the festival’s Agency of the Year, following an impressive haul of 13 trophies, including 1 Gold, 4 Silvers and 8 Bronzes across six different campaigns.

Furthermore, Mindshare China took home 1 Gold, 2 Silvers and 1 Bronze for their work on Pizza Hut: Female Gamers’ New Hero, while Mindshare Indonesia and Mindshare Thailand each took home one Gold each.

Commenting on the wins, Ashutosh Srivastava, GroupM CEO APAC, said: “These wins are a true testament to the entire Mindshare Network. Over the last twelve months, our team, alongside the rest of the world, have faced seemingly unsurmountable challenges, and on each occasion, they have not only risen to that challenge, but continued to lead the way, creating inspiring and provocative work at speed as a team. Yet this win is also a testament to our clients, who place their trust in us as their key growth partners, day-in, day-out, as we together strive to create work that challenges norms and pushes the boundaries of the industry.”

2021 Festival of Media Asia – Mindshare Win List:

CategoryAwardCampaign / AgencyMarketClient
Agency Network of the YearGrand PrixMindshare APAC 
Agency of the YearGrand PrixMindshareIndia
Best PartnershipGoldPizza Hut: Female Gamers' New HeroChinaPizza Hut
Best Use of Data & Insight AwardGoldClear Headsmart: Easing Soccer Fans' Anxiety with AIIndonesiaClear
Best Use of Digital Media - MobileGoldCareer from Home – Beyond the confines of HER kitchenIndiaActive Wheel
Best Use of eSportsGoldKFC & ROV -ThailandThailandKFC
Best Branded ContentSilverPizza Hut: Female Gamers' New HeroChinaPizza Hut
Best PartnershipSilverCareer from Home – Beyond the confines of HER kitchenIndiaActive Wheel
Best Response to COVID-19SilverWhen Pepsi provided 2.5 Million meals to the restaurant workers this LockdownIndiaPepsi
Best Use of Digital Media -  Social MediaSilverPizza Hut: Female Gamers' New HeroChinaPizza Hut
Best Use of Digital Media - MobileSilverBlueair: The Indoor Pollution Alert SystemIndiaBlueair
Best Use of Real-time MarketingSilverBlueair: The Indoor Pollution Alert SystemIndiaBlueair
Best Integrated CampaignBronzeWorld’s largest COVID campaignIndiaLifebuoy
Best Local Brand CampaignBronzeCareer from Home – Beyond the confines of HER kitchenIndiaActive Wheel
Best Local Execution of a Global BrandBronzeBlueair: The Indoor Pollution Alert SystemIndiaBlueair
Best PartnershipBronzeDelivering hygiene one meal at a timeIndiaLifebuoy
Best Use of Digital Media - MobileBronzeDelivering hygiene one meal at a timeIndiaLifebuoy
Best Use of eSportsBronzePizza Hut: Female Gamers' New HeroChinaPizza Hut
Best Use of Real-time MarketingBronzeBoost Stamina Meter - A new currency in town !IndiaBoost
Best Use of TalentBronzeBoost Stamina Meter - A new currency in town !IndiaBoost
Impact AwardsBronzeCareer from Home – Beyond the confines of HER kitchenIndiaActive Wheel

For further information, please contact:

Nicholas Short, Marketing Lead China, +86-1861-6891-273, Nicholas.Short@Mindshareworld.com

About Mindshare:

We were born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Visit us at www.mindshareworld.com and follow us on

Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare

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