Mindshare Crowned Festival of Media Asia Network of the Year 2021

Shanghai, Mumbai, Singapore | March 26^th, 2021 – Mindshare was yesterday crowned Festival of Media Asia’s Network of the Year after taking home 19 trophies, the sixth consecutive year Mindshare has held this accolade. 

The win comes off the back of an incredible evening at the award ceremony, with Mindshare India being additionally named as the festival’s Agency of the Year, following an impressive haul of 13 trophies, including 1 Gold, 4 Silvers and 8 Bronzes across six different campaigns.

Furthermore, Mindshare China took home 1 Gold, 2 Silvers and 1 Bronze for their work on Pizza Hut: Female Gamers’ New Hero, while Mindshare Indonesia and Mindshare Thailand each took home one Gold each.

Commenting on the wins, Ashutosh Srivastava, GroupM CEO APAC, said: “These wins are a true testament to the entire Mindshare Network. Over the last twelve months, our team, alongside the rest of the world, have faced seemingly unsurmountable challenges, and on each occasion, they have not only risen to that challenge, but continued to lead the way, creating inspiring and provocative work at speed as a team. Yet this win is also a testament to our clients, who place their trust in us as their key growth partners, day-in, day-out, as we together strive to create work that challenges norms and pushes the boundaries of the industry.”

2021 Festival of Media Asia – Mindshare Win List:

Category	Award	Campaign / Agency	Market	Client
Agency Network of the Year	Grand Prix	Mindshare	APAC
Agency of the Year	Grand Prix	Mindshare	India
Best Partnership	Gold	Pizza Hut: Female Gamers' New Hero	China	Pizza Hut
Best Use of Data & Insight Award	Gold	Clear Headsmart: Easing Soccer Fans' Anxiety with AI	Indonesia	Clear
Best Use of Digital Media - Mobile	Gold	Career from Home – Beyond the confines of HER kitchen	India	Active Wheel
Best Use of eSports	Gold	KFC & ROV -Thailand	Thailand	KFC
Best Branded Content	Silver	Pizza Hut: Female Gamers' New Hero	China	Pizza Hut
Best Partnership	Silver	Career from Home – Beyond the confines of HER kitchen	India	Active Wheel
Best Response to COVID-19	Silver	When Pepsi provided 2.5 Million meals to the restaurant workers this Lockdown	India	Pepsi
Best Use of Digital Media -  Social Media	Silver	Pizza Hut: Female Gamers' New Hero	China	Pizza Hut
Best Use of Digital Media - Mobile	Silver	Blueair: The Indoor Pollution Alert System	India	Blueair
Best Use of Real-time Marketing	Silver	Blueair: The Indoor Pollution Alert System	India	Blueair
Best Integrated Campaign	Bronze	World’s largest COVID campaign	India	Lifebuoy
Best Local Brand Campaign	Bronze	Career from Home – Beyond the confines of HER kitchen	India	Active Wheel
Best Local Execution of a Global Brand	Bronze	Blueair: The Indoor Pollution Alert System	India	Blueair
Best Partnership	Bronze	Delivering hygiene one meal at a time	India	Lifebuoy
Best Use of Digital Media - Mobile	Bronze	Delivering hygiene one meal at a time	India	Lifebuoy
Best Use of eSports	Bronze	Pizza Hut: Female Gamers' New Hero	China	Pizza Hut
Best Use of Real-time Marketing	Bronze	Boost Stamina Meter - A new currency in town !	India	Boost
Best Use of Talent	Bronze	Boost Stamina Meter - A new currency in town !	India	Boost
Impact Awards	Bronze	Career from Home – Beyond the confines of HER kitchen	India	Active Wheel

For further information, please contact:

Nicholas Short, Marketing Lead China, +86-1861-6891-273, [email protected]

About Mindshare:

We were born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Visit us at www.mindshareworld.com and follow us on

Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.