Reporting of the role
This role reports to: Asst. Director Integrated Planning
3 best things about the job:
· Responsibly managing clients’ media budgets across various tactics, including digital display, content syndication, partnership content, print, and out-of-home (OOH)
· Demonstrate expertise in good communication skills with multiple stake holders negotiating favourable rates, considering clients’ goals and target audiences.
· Monitor campaigns performances in terms of vendor collaboration, efficient platforms usage & campaign goals that are align for optimal campaign goals.
Your essential skills revolve around strong communication & media knowledge. You will be responsible for quality assurance of campaign scope of work and ensuring compliance with best practices & capable of dealing/managing with deadlines. Additionally, you’ll touch based on client scope compliance, new initiatives, and processes. Collaboration with Integrated Planning teams is crucial to meet the needs of the business and drive success.
In this role, your goals will be:
- Manage media across multiple campaigns, ensuring flawless execution of clients’ media strategies.
- Manage cross communication skills with clients & vendors.
- Collaborate with teams to execute campaigns and troubleshoot issues.
- Gain experience in Advertising, and client management.
- Develop familiarity with internal & external working team, together with finance processes
- Take ownership of higher-level work streams such as new partner onboarding and FTC compliance.
- Share insights and progress updates with Media clients.
- Begin collaborating with the Direct Investment team to automate and improve business processes.
- Demonstrate strategic thinking in managing cross-functional teams and complex media strategies.
- Establish yourself as a key player in media management and strategy.
- Drive innovation and improvement initiatives across the business.
- Lead execution of complex media strategies and campaigns.
- Refine expertise in media optimization, data analysis, and process automation.
- Serve as a trusted advisor to internal stakeholders and external clients.
What your day job looks like at EightBar:
Plan Development and Recommendation Development
· Maintenance of tactical Media Plans
· Provide research and analysis to assist with various issues that arise in the execution of the tactical plan
· Pull research to support the development of media objectives, strategies, and tactics
· Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
· Create and maintain flowcharts, update and maintain archives
· Take responsibility for partner relationship management
· Finalize RFP lists and work with the integrated Planning team to review all proposals.
· Ensure credit management and understanding and communication of IBM processes and guidelines.
Implementation and Optimization of Campaigns
· Stay updated on communications with the planning team, including buy authorizations, tracking reports, buy changes, creative specifications, etc.
· Manage and steward campaigns, including pacing.
· Collaborate with the Analytics/Research team on reporting and analysis.
· Generate optimization recommendations in partnership with Analytics/Research and planning teams.
· Implementing tracking tags and delivering ad assets to ensure accurate data collection and effective ad placement.
· Ensure accurate and timely approval of vendor invoices and reconciliation with Finance teams.
· Manage client financials, ensuring all process is up to date and budgets are actualized.
· Maintain a strong familiarity, if not outright expertise, with Microsoft Excel, including pivot tables and macros
· Solid knowledge of advertising marketing tools, popular programmatic trading desks, tracking and tagging methods, and various analytic packages
· Minimum of two years’ experience in Digital Paid Media
· Bachelor’s degree in marketing or communications related discipline.
· Client management skills to interact with stakeholders at multiple levels in the media planning process
· Strong organizational skills with attention to detail
· Excellent problem-solving skills, and the ability to identify a problem and jump in to find a resolution
· Ability to pull key insights for clients on ways to improve campaigns
· Mindset towards process optimization, both through manual processes and through technology
· Ability to work on multiple projects, demonstrating a mature ability to handle many things at once under pressure
· Ability to work with Vendors to deliver a test and learn approaches.
· Team management skills to work well with teammates and confidence managing clients as well
· Confident with data analysis and insight (i.e. storytelling with data)
· Strong problem-solving skills; desire for improving how we do what we do
· Ability to work with tight deadlines and on multiple projects, demonstrating a mature ability to handle multiple things at once under pressure.
· Command of the Microsoft suite (excel and PPT in particular)
More about GroupM
GroupM – GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.