Mindshare is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, Planning to join us.
At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Associate Director/Director
3 best things about the job:
- To be a part of a dynamic working environment and surrounded by the best practitioners and recognized leaders in the media industry.
- The opportunity to lead diverse campaigns from cross-industrial client portfolios and exposure your digital planning skills.
- Making digital advertising more prominent and meaningful with a promising career in the best media agency network in Vietnam.
Measures of success
In 3 months:
- Onboarded onto the key accounts with full induction/training into all other facets of the business such as trading, specialized services (internal and within GroupM).
- Built good relationships with your team and helped them deliver even better work
- Gained the trust and respect of the clients
In 6 months:
- Managed and delivered effective campaigns and shown strategic leadership
- Identified ways to improve processes on the account
- Be able to identify opportunities to drive innovation and efficiencies for the client
In 12 months:
- Become an integral part of the core team and a valued member of the agency
- The proof of your success will be clients’ satisfaction and increasing business profit / commercial results.
Responsibilities of the role:
- Work with key media partners for implementation planning and negotiations
- Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media
- Presentation of strategy and implementation ideas to clients, across different digital platforms
- Responsible for overall campaign strategy, planning, implementation, and post-campaign reviews for your set of brands.
- Develop and follow best practices and procedures/process for media planning & operations
- Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Provide guidance to the team on planning, operations, and optimization of digital campaigns.
- To be a team player and work well with all members of the team to ensure all tasks are fulfilled. Guide and advise the wider team on best practices, innovation, and work processes.
- Collaborate closely with internal stakeholders to ensure the campaign’s smooth implementation
- To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)
What you will need:
- Minimum 3 years work experience in a media agency, client-side in-house team, or media owner capacity
- Strong digital background with a strategic outlook
- Solid experience in media planning and buying across all digital platforms, with hands-on experience of advertising technology platforms, for example, ad servers, DSPs, Facebook Ads Manager, an advantage
- Highly evolved presentation and reporting skills.
- Experience in managing multiple work streams and integrating on large projects and teams
- Demonstrated experience and success working in a client-facing role, with FMCG experience an added advantage
- An ability to coach and develop junior members of the team
- A passion for data, insights, and ideation