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Leadership of client communication with the support of client partners across the account.
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Leading digital performance strategy and overseeing implementation across search and social, whilst having a view on their display and programmatic offering
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Primary lead on activation optimisation strategy and tactics
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Development of direct report to become self-sufficient in delivery of campaign implementation and optimisations.
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Setting an annual performance strategy and goals that drive client’s business performance
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Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
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Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
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Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day to day campaign delivery
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Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning
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Collaborative secondary lead (with other Directors) on the management of day to day relationships with Google, social & tech providers.
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Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
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Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership