OVERVIEW:
Mindshare is looking for a Manager, Media Planning with a passion for marketing and a curiosity for media in advertising. This role is in the planning department and is an integral part in capturing a client’s vision to reach the intended audience.
The Manager, Media Planning is responsible for our strategic brand work including comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of junior staff.
YOUR IMPACT:
- Responsible for the overall management of client activities
- Develop, execute and present media plans from conception to completion
- Delegate appropriately to the team to support development execution of media plans, as well as examine and study synergies, targeted opportunities and new media opportunities
- Manage direct client relationships as well as train and manage assistants and planners in all media planning functions
- Ensure that media plans meet the client’s objectives, are strategic and achieve efficiency objectives
- Active collaboration with various departments and media buyers within Mindshare and across the GroupM network
- Develop and maintain the strategic media plan as well as present media strategy recommendations directly to client leads
- Maintain contact with clients/manage client requests – i.e., plan changes, budget changes, provide market information
- Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation
- Working with the senior leads, as well as implementation groups, develops budget allocations across media, media mix scenarios
- Provide day-to-day direction to implementation groups for the strategic media plan
- Maintain and communicate up-to-date records of the implementation of the plan
- Supervision, training and development of staff and role as a positive role model with a strong work ethic and vigorous attention to detail to ensure work deliverables ensure a high level of quality
YOUR QUALIFICATIONS:
- College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
- Minimum 5 years of experience in digital planning and advertising
- Proven experience with client presentation and reporting
- Strong knowledge of Canadian Media Landscape
- Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
- Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)
YOUR QUALITIES:
- Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
- Excellent verbal and written communication skills; strong presentation skills
- Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
- Exceptional organizational skills and detail oriented
- Showcase a natural gift for grasping concepts quickly and making good judgments
- Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
- Ability to foster collaborative relationships with other cross-functional teams
- Ability to adapt and work in a fast-paced work environment effectively
- Strong capability in customer service skills and communications
- Strong leadership and people skills; ability to manage direct reports
- Comfortable with ambiguity – flexible and adaptable with a willingness to learn and assist wherever needed
- Comfortable working with budgets/numbers and a strong understanding of mathematical concepts
ABOUT GROUPM
GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.
If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.