Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Influencer Partnership Executive. The role will be responsible to contribute in the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
Reporting of the role
This role reports to the Influencer Partnerships Manager, part of WPP.
3 best things about the job:
- Get to work with the most dynamic and largest influencer marketing team in Vietnam
- Cultivate creativity with your content ideas fuelled by data
- Be the first in market to access the largest tech stack on content planning, working with Vietnam’s biggest brands
Responsibilities of the role:
Campaign Delivery
- Contribute with the Manager to implement workflow, SLA and operations of entire division in ensuring on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
- Drive best in market campaign performance delivery, driving 100% updated campaign tracker
- Manage influencer projects from influencer selection, scouting, negotiation, budgeting, KPI setting, implementing to final reporting/ Report to Manager about daily project operation, KPI tracking & final reporting.
- Collaborate closely with KOL Planning team to understand the approved KOL content plan is aligned with Buying strategy to form KOLs Grid recommendation
- Ensure GroupM has the best pricing in the market, setting the right pricing benchmark and negotiation, managing price inflation across content creators and channels
- Update & Vet inventory management for the client assigned, ensuring inventory is at par and competitive with overall GroupM inventory demand.
- Enforce 100% usage of KOL inventory and profile vetting using GroupM analytics and planning tools (i.e. Brand AI or IBEX, Traackr, Influencer.Ai)
- Ensure project information (budget, phasing etc) is well reported in the system
- Ensure administrative requirements (contracting, allocation management etc) are well managed per client’s principle
- Ensure the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
- Ensure daily creator content, if implementation is following aligned and approved KOL brief
- Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
- Assess the long-term value of potential influencer partnerships and advice on appropriate pricing strategy
Influencer Partnership Management
- Develop & conduct community management program for the brand, ensuring long term relationship management
- Update & verify GroupM database on performance/campaign benchmarks
- Lead Operation team to determine effectiveness of cost / cost benchmark
- Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
What you will need:
- Bachelor’s degree preferred
- At least 1-2 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency.
- Understand influencer landscape overall
- Have a good experience in handling influencer marketing projects
- Knowledge of creative/media agency ecosystem
- Able to read, write and speak in English effectively
- Able to work in a highly multicultural environment
- Ability to communicate effectively at all levels
- Problem solving attitude
More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, EssenceMediaCom, Wavemaker, as well as GroupM Nexus our performance practice and solution experts with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
- Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spends in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and values our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.