3 best things about the job:
- You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
- Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region
Measures of success –
In three months:
- A good understanding of the client’s business and develop a great working relationship with key client contacts.
- Demonstrate good collaboration with various divisions and teams across markets.
- Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
- Good time management skill and able to follow through on process and delivery timelines.
In six months:
- Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
- Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
- Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
In 12 months:
- Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
- Ensured implementation of campaigns that help drive revenue growth.
- Delivered good campaigns with strong business results worthy of awards submissions.
Responsibilities of the role:
- Develop and build relationships with clients, be a trusted advisor on account requirements.
- Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
- Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Work with the team on competitive reporting and analysis.
- Propose and implement new planning approaches, ideas and product offerings.
- Support contractual discussions with key media vendors and trading commitments for the client.
- Keep a close ear to the ground on new opportunities to take to clients.
- Help guide and advise the wider team on best practices, innovation and work processes.
- Champion the growth and development of Agency services beyond media planning and buying.
- Work with internal specialist resources and group resources.
- Manage and develop your direct reports.
What you will need:
- Experience of 8 years or more in media/marketing industry.
- Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
- Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
- A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
- Strong communication and presentation skills.
- Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous