Associate

Job Description

Mindshare Hong Kong

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Associate to join us. In this role, you will be responsible as a supporting role in delivering integrated planning recommendations and ensuring smooth account coordination internally and externally with our clients. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Associate Director.

 

3 best things about the job:

1. You will work on various accounts which will challenge your critical thinking & creative ideations.
2. Having fun whilst learning on the job from best people in the industry.
3. Dare to be different to stand out from the crowd & strive to succeed.

In this role, your goals will be:
In three months:

• You should be familiar with our proprietary tools & standard industry tools and team/account process.
• You should be able to come up with media recommendations, in consultation with the Business Director / Planning Director and handle day-to-day client queries on the media recommendations.
• You should understand and be able to handle the internal processes in GroupM & Mindshare in terms of planning, invoicing, and activations etc…

In six months:

• You should have master client reporting and tracking of booked media.
• You would have confidently presented media recommendations to clients face-to-face.
• You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses, and understand how they work.
• You should have built a comfortable rapport with your team members and your clients.

In 12 months:

• You should have gained full knowledge/overview on your clients’ businesses and know what works in order to achieve the clients’ business objectives.
• You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests.
• You should have participated in new business pitches.

What your day job looks like at Mindshare:

• Day-to-day client servicing and relationship management.
• Work with various teams internally to support the client’s requests and manage campaign executions.
• Offline campaign planning, including Print, OOH, to support entire campaign recommendation.
• Digital & social display campaign planning, implementation, and optimisation, along with integration with the wider comms.
• Deployment of best-in-market targeting & tracking tools.
• Extract, report & analyse clients’ digital campaign performance.

Minimum qualifications:

• Graduate degree relating to business/marketing/communication.
• 2-3 years’ experience in media planning/digital media, preferably in a media agency.
• Excellent in spoken and written English & Chinese. (both Cantonese & Mandarin)
• Experience and knowledge on SEM are a plus.
• Experience with industry tools such admanGO.
• Rigorous & comfortable with numbers.
• Sensitive to numbers and great knowledge of Excel & PowerPoint.
• Comfortable with meeting clients & great presentation skills.
• A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital.
• You are a team player with good interpersonal skills, and you thrive in an energetic and fast paced environment.
• Candidates with less experience will consider as Media Executive.