Team

Helen McRae

Helen McRae

Team | Posted 23rd July 2015

Helen has been newly appointed to the role of UK CEO. She will combine her UK CEO role with her role as Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. She came to Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent...

Helen McRae

Chief Executive Officer

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Matt Andrews

Matt Andrews

Team | Posted 19th August 2014

I joined Mindshare in 2012 as Chief Strategy Officer. Prior to this, I was Head of Communication Strategy at creative agency Mother, Head of Strategy and Joint MD at media agency Vizeum and a Partner at strategic consultancy Michaelides and Bednash. I lead the strategic team here at Mindshare, responsible for delivering communication strategy...

Matt Andrews

Chief Strategy Officer

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Paul Rowlinson

Paul Rowlinson

Team | Posted 12th May 2014

I have spent over 18 years working in Media Planning and Buying. The last ten of those have involved managing large and diverse teams. As COO, my goal is to provide the operational means of Mindshare, delivering on its vision to Invent the Future of Media, drawing together people and their diverse skill sets to provide innovative and successful...

Paul Rowlinson

Chief Operating Officer

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Tony Gaymer

Tony Gaymer

Team | Posted 23rd October 2015

I started as an auditor for Deloitte where I qualified; then moved to Channel 4 as a financial accountant working on their annual report. Moving onto Mindshare WW as their Financial Controller, becoming Finance Partner; then Head of Finance for Wall to Wall and Twenty Twenty, both parts of the Shed Media group, which is in turn part of Warner...

Tony Gaymer

Chief Financial Officer

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Joanna Lyall

Joanna Lyall

Team | Posted 12th May 2014

My first job was as a digital analyst at MDigital.  My role was to analyse all the data we could collect from each online campaign.  Back in those days 3rd party trackers did not exist so it was a manual process to collect and combine all the data to produce a report! Working with IBM I was responsible for launching the first ever UK rich media...

Joanna Lyall

Chief Planning Officer

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David Walsh

David Walsh

Team | Posted 7th August 2014

I started my career selling TV adverting for Television South West talking to people about the huge opportunity provided by wealthy people holidaying in Cornwall. Since those days, I have enjoyed working across a number of sectors, predominantly finance, having led our relationship with HSBC.  I am focused on understanding the drivers of...

David Walsh

Chief Business Officer

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Jennifer Healy

Jennifer Healy

Team | Posted 12th May 2014

My first job was as a PA in McCann-Erickson Advertising. Throughout my career I have always worked within the advertising and media industry, starting out on the account management and new business side before moving into marketing and advertising research. I joined Mindshare in 2000 to develop my skills as a HR professional.  I am now Head of...

Jennifer Healy

Head of Talent Development

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Simon Blackburn

Simon Blackburn

Team | Posted 29th October 2014

My first media job was as a media planner/buyer at MPG (now Havas). I remained there for 14 years as I was fortunate enough to work across such a broad range of categories and high profile clients including Camelot, Virgin Megastores, Intel, Microsoft, P&O Ferries, Hotels.com and Tilda Rice. I ended up as one of MPG’s UK client leads but...

Simon Blackburn

Client Partner

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Chris Cardew

Chris Cardew

Team | Posted 12th May 2014

My first media job was as a press buyer at Carat. I've spent the last ten years working in both big media agencies and smaller boutique planning agencies, in both the UK and Australia. I joined Mindshare three years ago, to lead communications strategy and planning on the Jaguar and ITV business. Today, I am helping The Post Office,...

Chris Cardew

Head of Strategy

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Chris Ware

Chris Ware

Team | Posted 12th May 2014

I joined the advertising world in the late ‘90s helping record companies in promoting CDs. It feels like a lifetime ago now! Since then, I have helped the BBC become the lead broadcaster across multiple channels, worked with Waitrose to grow market share from the big boys and launched the iPhone with Apple. I am now very proud to run the...

Chris Ware

Client Partner & Head of Unilever

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Fleur Stoppani

Fleur Stoppani

Team | Posted 22nd August 2014

My first media job was working in radio sales at Opus, now Global. I have been working at media agencies for over 12 years, starting at PHD and then moving to Mindshare in 2005. In my nine years at Mindshare I’ve worked across a range of clients, most recently heading up News International, the Post Office and Mazda. I am responsible for...

Fleur Stoppani

Client Partner

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Adam Fulford

Adam Fulford

Team | Posted 14th May 2015

My first proper job was with Reader’s Digest, it taught me the power of data and content working well together.  Since then I’ve worked at a series of startups and independent CRM, Creative, Design and Build and Branding agencies.  I joined Mindshare as Managing Partner with the task of connecting and growing our capabilities in Data, Content...

Adam Fulford

Managing Partner

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Jed Hallam

Jed Hallam

Team | Posted 12th May 2014

My first job was helping to launch the UK’s first social agency, in 2007 – a very lucky break for me. I learnt incredibly quickly (and always on the job!), and produced some ‘UK-first’ work for the likes of the BBC, GlaxoSmithKline, first direct, Discovery Channel, and Sony Ericsson. Then I left to join VCCP, a creative agency, where I worked...

Jed Hallam

Head of Social Strategy

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Jenny Kirby

Jenny Kirby

Team | Posted 12th May 2014

My first media job was as an online marketing executive for Fox Kids, in the last days before the first dot.com crash. It was at Fox Kids that I bought my first paid search advertising (from GoTo.com) in 2001 and had my first taste of web analytics and from there I pursued a career in digital advertising. I moved from media owner to agency in...

Jenny Kirby

Partner - Performance

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Alan Weetch

Alan Weetch

Team | Posted 23rd October 2015

My first REAL job was at a newly formed Mindshare in 1999 as a TV buyer on Warburtons, Mattel, Boots and Pepsi. It was an incredible time to be joining Mindshare - media had literally just split from creative and we were seen as the rebellious punks of the industry. In 2003, I joined the then 30-strong Mindshare WW team, working on WWF and Rolex...

Alan Weetch

Client Partner

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Charlotte Tice

Charlotte Tice

Team | Posted 12th May 2014

Having studied Economics at University, I took the natural path into the city and started my career working for Schroders. But the world of advertising was calling. I started my first job in media in 2004 as a planner/buyer at a small independent agency called The Media Shop where, in my 18 months, I learned a bit of everything giving me a broad...

Charlotte Tice

Head of Affinity

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Jeremy Pounder

Jeremy Pounder

Team | Posted 13th May 2014

After graduating with a degree in History from Cambridge University, I joined Y&R Media (now MEC) as a strategist. After three years there, I made the move into research and joined the Starcom Intelligence Unit. I joined Mindshare’s Business Planning team in 2007 specialising in consumer insights around new media behaviours. I currently run...

Jeremy Pounder

Head of Media Futures

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Matt Thomas

Matt Thomas

Team | Posted 12th May 2015

I began my career in media as a Graduate Trainee at John Ayling & Associates and learnt my trade by planning and buying across all touchpoints.  Over the last twenty years I have honed my client leadership skills working for different agencies across I think every marketing category.  I joined Mindshare in October 2014 as both the Partner of...

Matt Thomas

Client Partner

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Niall Callan

Niall Callan

Team | Posted 12th May 2014

At the start of my career I was settling UK equity trades for Fidelity Investments in the city which I did for a couple of years. Deciding the city wasn’t for me, I joined Laser (Granada Media/ITV) as a Sales Assistant and shortly after moved to Channel 4 as a Sales Executive. At Channel 4, I enjoyed 11 years working through the ranks and...

Niall Callan

Commercial Director

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Richard Kelly

Richard Kelly

Team | Posted 12th May 2014

My first job in media was at CIA (now MEC) as a graduate, across all disciplines but specialising in TV. I moved within GroupM, to Mindshare in 2010 to head up the TV buying output of the agency. The subsequent years have seen that role expanded to Head of AV, and now Head of the Exchange. My role is to ensure market-leading planning and...

Richard Kelly

Head of Exchange

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