Mindshare wins global media pitch for Lufthansa and Swiss
Frankfurt, November 27, 2013: Frankfurt-based agency Mindshare, the longstanding provider of media services to Lufthansa, has once again come out top in a multi-stage pitch for the airline’s business.
Continuity is therefore guaranteed since the undisputed market leader in Germany with the famous crane-logo has been placing its faith in the media expertise of the Frankfurt-based GroupM agency since 2000. This second defence of the account in three years saw off several large network agencies. The active pitch phase ran from July to September.
The media budget of sister group Swiss was also included. Mindshare will now be looking after Lufthansa in over 40 markets worldwide and Swiss in 13 countries. The consolidated global media budget is in the high eight figures. The pitch and clients are the responsibility of Mindshare's Managing Director, Holger Thalheimer, along with Tanja Plitt (Media Director Lufthansa) and Marc Schnitzler (Client Service Director Swiss).
"During the bid process, the team and their pitch clearly made a compelling case, proving that even after many years of working together Mindshare can still inspire with new ideas and approaches to planning," explained Peter Görzel, Senior Manager Advertising Lufthansa.
"Experience tells us that it's very hard to win round a client after you've been looking after them for 13 years, particularly since the Lufthansa and SWISS brands are a huge draw for all our competitors," said Mindshare MD Holger Thalheimer. "Lufthansa's decision shows that we've maintained a high standard in our media work in recent years. As well as winning over Lufthansa, our communications approaches enabled us to convince SWISS to work with us in future as well. So we're really looking forward to working for the renowned Lufthansa and SWISS brands for the next few years."
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